Goals & objectives

Goals
‘Go’ refers to long-term aims you want to accomplish, rather than
getting to a distant point

Example: I want to maximize my professional performance

Objectives
‘Object’ refers to concrete attainments that can be achieved by following
a certain number of steps clearly outlined with timelines, budgets, and
needs

Example: I want to increase my sales by 10% this month

refers to concrete attainments that can be achieved by following a certain
number of steps clearly outlined with timelines, budgets, and needs

Example: I want to increase my sales by 10% this month

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Setting S.M.A.R.T objectives
Why we set S.M.A.R.T objectives…
 Set standards for improvement
 Focus activity
 Measure progress
 Shape the purpose for a team
 Support self-management of performance
 Connect the team to the organization
 Motivate and energize
 Base decision making process on solid ground

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Good objective should be S.M.A.R.T

Specific Relevant
Measurable Achievable Timely
clearly explains can be measured challenging but aligned with clear time frame to
what should be against standards attainable company achieve objectives
done, when and objectives and
who will do it higher goals

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Setting S.M.A.R.T Objectives
S.M.A.R.T objectives should have…

Clarity: Set clear goals that are measurable and unambiguous

Challenge: Set stretching not stressing objectives
Relevance: Link your objectives to company goals
Commitment: Understand and commit to achieving your objectives

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Setting S.M.A.R.T objectives

Common mistakes in setting objectives...

Setting unrealistic objectives

Focusing on too few areas
Setting too many goals
Underestimating completion time
Setting "Other" People's Goals
Setting "Negative" objectives

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Thank you

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