A REPORT SUBMITTED TOWARDS THE PARTIAL

FULFILLMENT OF POST GRADUATE DEGREE

IN BUSINESS ADMINISTRATION

“MOBILE MARKETING CAN BE USED AS VIRAL MARKETING

TOOL”

SUBMITTED BY:

ASHUTOSH OMAR

MBA-MKT (2009-11)

ROLL NO: 0916470018

FACULTY GUIDE

Mr. SAURABH MISHRA

PRANVEER SINGH INSTITUTE OF TECHNOLOGY

 INTRODUCTION

MOBILE MARKETING

It was established as a Private Limited Company at Bangalore in Karnataka by Late Mr.

Walchand Hirachand in December 1940, in association with the Government of India,

concentrating in the fields of repairs & overhaul of military aircrafts and engines to support 2 nd

world war efforts.

 Soon after, Government decided to set up facilities for the manufacture of Aircraft

System and Accessories at Lucknow. The foundation stone for the Lucknow Division was laid

by Smt. Indira Gandhi on 8th January 1972 and was inaugurated by her on 17th November 1973

Accessories Division, Lucknow (ADL) of HAL Established in 1970, is mainly engaged in

Design, Manufacture, Repair and Overhaul of airborne systems and accessories under License from

various manufacturers from UK, France, Sweden, USA & erstwhile USSR.

In addition a number of Aircrafts, Accessories & Ground Support Equipment (GSE) have

been indigenously designed and developed at Division.

ADL has following key functional areas:

1. Mechanical

2. Instrument.

3. Fuel

4. R&D (Repair and Development).

5. SU-30

PROJECT OBJECTIVE

 To have better knowledge of how export and import control can be done more
effectively.
 To have a continuous improvement in Knowledge, Skill and Competence.

RESEARCH METHODOLOGY:
 It was totally based on questionnaire, personal interview, and observation. The

departmental analysis is based on the observation which I made during period that I have spent

during my internship and it is also based on my personal work that I was asked to work.

SOURCES OF DATA:
The source of data in my project was the employees of HAL. I gather the information
from employees for my project.

METHODS OF DATA COLLECTION:

Primary Data: The primary data has been collected through questionnaire, personal interview
I use the descriptive research and collect the data through random sampling

Sample unit
Accessories division Lucknow
Source of data
 Collect the primary data through the employees of HAL marketing department Lucknow.
 Collect the secondary data through website of HAL

Sample size
 50 employees.

Secondary Data:
1. Website of HAL.

2. Company monthly journals.

3. Training manual on cost reduction provided by HAL.

4. Accounting manual and Budget manual provided by HAL.

5. Pricing policy of HAL.

 CONCLUSION

HAL is one of the largest PSU under the department of defense production, GOI and is a

“NAVRATNA” company ranked 34th in the list of world’s top 100 defense companies. HAL

with its wide spectrum of expertise in design, development and manufacture of aircrafts,

helicopters, engines, accessories and avionics has emerged as major aeronautical complex in

Asia. As herein, the projects and items need huge investments than any other organization and

confidential factor is also there too much extent but as much information is extracted shows that

cost control is being performed quite good that’s why it is in so much profit. In the organization,

cost of inventory as well as labor is controlled very well by implementing ABC analysis but

there is also some scope for cost reduction by reducing number of casuals to reduce labor cost

and by implementing EOQ (Economic Order Quantity) technique to control material cost.

Although for the organization’s betterment its executives are working hard and trying to serve in

the best possible manner with their colleagues and they all are very qualified and experienced so

organization must extract optimum from them.

BIBLIOGRAPHY

During the preparation of project I took the help of various sources which are as follows:

Books

 Budgetary control and standard costing

BY: J.A. Scott
Journals :
Accounting manual
Budget manual
Company monthly journals

Internet :

www.hal-india.com
www. Wikipedia.com

QUESTIONNAIRE
Name:
Section / Department:

1) Describe the major activities being carried out at the accessories division
a. designing
b. manufacturing
c. fuel
d. mechanical

2) Batch costing and job costing is carried out for which of these activities
1. designing
2. manufacturing
3. fuel
4. mechanical

3) Is there a component costing system in existence

a. yes
b. no

4) On what basis is the production work undertaken

a. customized
b. organization to group
c. non personal

5) What is your view on the present budgeting system

a. highly dissatisfactory
b. somewhat dissatisfactory
c. satisfactory
d. highly satisfactory

6) Describe the steps taken to improve the international relationship with foreign
companies like Terbomecca and Rolls-Royce
a. traditional
b. relation

7) Is the current computer system capable of tracing the work flow

a. yes
b. no

8) How are the work order issued.

a. Supply of the product
b. Term of commercial paper

9) RFQ are mainly prepared by which department.

a. Finance
b. Marketing
c. H R department

10) What % of total supply are provided to civil customers.

a. 10%
b. 15%
c. 20%
d. 30%