1.

Mobile-first focus as a key advantage

Leveraging on the growth of mobile penetration in Southeast Asia and
Taiwan, Shopee focuses on the first touch point of their consumer
journey, the Shopee mobile app.
The mobile app provides a clean interface, easy-to-use design and quick
links to each feature of Shopee.
The user-centred design and intuitive interface accommodate both the
buyer’s and seller’s experience from the beginning of their journey.
2. Hyperlocalisation driving memorable digital experiences
Shopee operates in a highly diverse environment and its campaigns are
hyper-localised to cater to the demands of each market. For example:
Vietnam’s large millennial population of 30% or 27 million rely on their
mobile devices and demand a more personalised shopping experience.
To engage this segment, Shopee launched month-long sales campaigns
and selected a popular Vietnamese actor as its brand ambassador.
Thais view celebrity endorsements favourably, 60% of respondents in a
survey affirmed that they trust celebrity endorsers. Some of the most
popular celebrities in Thailand are of mixed ethnicity, Shopee Thailand
selected Thai-Norwegian actress and Thai-Austrian actor/model as
endorsers for their multi-faceted campaign.
Malaysian online shoppers are most receptive to discounts and flash
sales. Shopee Malaysia launched a daily campaign called “Shocking
Sale” which covered Lowest Price Guarantee, and free shipping with a
minimum purchase.
Localisation goes beyond marketing campaigns and product categories.
Shopee also actively partners with local banks in each country for
payment methods, as well as logistics partners to ensure seamless and
cost-effective shopping and delivery.
 3. Non-conventional business model and value-added services

Shopee Feed is a personalised list of items available to users which

allow them to like and follow.

Shopee Live Chat is a built-in instant messaging feature that allows

buyer-seller engagement. Buyers can get replies from the sellers directly
and quickly and it also enables sellers to cultivate deeper relationships
with their customers.

Shopee Mall was launched last year as a dedicated in-app space that

showcases Official Brands and Shopee’s Top Sellers.

The simple and intuitive interface has earned a high level of user
engagement with Shopee buyers making an average of 3.7 orders per
month during the second quarter of 2017.