Ad- Agency Assignment

Lie TO Eye

Submitted By
Name: Sikder Jubaer Anan
ID: 1721053030
Section: 1

Submitted to
Saima Siddique
Lecturer of marketing department
North South University
About Lie to Eye
Lie to Eye is a Design-centered Marketing Agency that flourishes around development and
imagination. From planning books, info graphics to making computerized substance to
making grant winning introductions, Lie to Eye gives 360-degree innovative consultancy.
Successful Add
Lie to eye stresses on quality plan and message for their customers. Their fruitful promotion
characterizes and fluctuates from various customer. The majority of their prosperity rate resists
by KPI given by their customer. This parameter achievement rate relies upon numerous
variables. By their KPI and arrive at focus of the battles we have investigated that Power week
2018 for Ministry of Power, Energy, and Mineral assets. This crusade ran in all kind of media.
For example, in TV medias, radio, web-based social networking. In spite of the fact that their
objective was to make mindfulness buzz among the adolescent and middle age group of
spectators through Facebook and other online networking stages.
Unsuccessful Add
Lie to eye additionally made enlivened arrangement for mass group of spectators of Bangladesh
to make mindfulness about sparing of power. They have made 10 miniseries for the individuals
of Bangladesh where they have depicted a little youngster as "BIZLI" who is cognizant about
sparing power. It shows how she helped other people to spare power and make mindfulness
program. In view of the KPI and arrive at focus by their customer we examined and imagine this
was less effective than the other crusade.
Target Market Profile for Each Campaign
Each Campaign holds different message and different target profile in their campaign. As
MPEMR being a government organization, their audience is mainly targeted to mass audience of
the country. Most of the campaigns are targeted to the greater population of rural and urban area
people.

Bizli is an animated series where it creates the awareness of savings for electricity. Bizli is a girl
in the animated series where she lives in a rural area. The series upholds her daily activity in the
animated series.
In the power week campaign, they generally wanted to create and portrays the history and
successes of the power and energy industry of Bangladesh till date. They also wanted to give the
message to the investors that it should the right time to invest money in this industry.

Compare and contrast

Advertising as a device of communication, yet for the most part as a showcasing apparatus is
dependent upon numerous hypotheses and logical and regulating models. Its substance and
performed capacities are not yet characterized as a rule perceived hypothesis. Present article
centers around the examination of publicizing as far as its particular powerful exertion and
correspondence process. Publicizing seen as a procedure depends on the general plan of the
showcasing correspondence process, with various explicit highlights identified with its
substance. The powerful exertion is identified with making of great dispositions or strengthening
existing frames of mind. This procedure of influence is firmly connected to the idea of mentality.
Most speculations of publicizing have investigated the association among influence and frame of
mind, recognizing potential reactions that the recipient can provide for promoting data.
Following lines build up these two significant perspectives related with publicizing hypothesis,
regardless of whether they are by all account not the only issues that are bantered in the writing.
Studies have over and again shown an unmistakable relationship among publicizing and deals
response. Yet the definite procedure that leads from the purchaser of being presented to a
promoting message through to a buy or conduct reaction isn't totally clear. Taking note of the
challenges in clarifying how promoting functions, one scholar expressed, "Just the brave or
ignorant...can state precisely what advertising does in the market place." The publicizing and
promoting writing proposes a wide range of models to clarify how publicizing functions. These
models are not contending hypotheses, but instead clarifications of how publicizing convinces or
impacts various sorts of shoppers in various buy settings.
A survey of the showcasing plan can be a moderately straightforward procedure or it can include
a conventional audit, known as a review. The survey or review should seriously think about such
issues as earlier promoting correspondences action, an assessment of what has been viable
before, regardless of whether new statistical surveying contemplates are justified, a layout of
focused publicizing movement and an audit of budgetary contemplations. The advertising plan
can be required to give data about the organization's long and momentary objectives, aggressive
competition, a depiction of the objective market, product offered, situating system, valuing
procedure, appropriation technique and other limited time programs. The entirety of this data has
potential ramifications for building up the promoting program. The sponsor must investigation
the showcasing plan cautiously and decide how to make an interpretation of the promoting goals
into a publicizing program. Each promoting effort is one of a kind, with the goal that the survey
requires a lot of investigation just as judgment.