Decision

After analyzing the current situation in the company, the analysts chose to suggest alternative
no 1. : “Make the policy in the acquiring of new formula that would be based on consumer's
perspective and could lessen side effects, through hiring of high standard scientists, physicians
and engineers, for wide various range pharmaceutical marketing strategies in which could attract
and build relationships.” In order to build an empire, there could be times that companies try to
challenge its capability as well as being exposed to globally competitive market like Allergan
company they want to become number one position in the next three years. The analysts believe
that no entity exist perfect but still strive to greatness. This chosen alternative could open
different opportunity and if this conducts successfully the other alternatives would follow. As the
first step, they have suggested to work with acquisition of new product formula that could lessen
their expenditures instead of creating their own. To further analyze next situations to be resolved,
the group of analysts dive in to different issues occurred in the company such as expenditures,
side effects, and high market demand in the existence of competitors. Although, side effects
might consider weakness of the product but in the sense major formulated products have side
effects, but it could be reduced, by incorporating with strategic principle that David Pyott or the
CEO should have. This strategic principle implicates policies and guidelines company must have
to achieve better results. In the acquisition of new formula, even though it would be another
expenditure it would not be considered waste for the company to invest as it will improve its
product through coalition with scientists, physicists, and engineers. The expertise of those
professionals would guarantee the high quality and opportunities of making new devices not just
for botox injections but also other health related medical treatment. For instance, botox is proven
to help reduce migraine, it sounds ironic to product’s weaknesses, but it is a good advantage.

Secondly, by this coalition would answer the first specific question, that being cost-
effective is also taking a part of the future which is what strategic decision is better for the long
run in allocating and using the resources they already have. Through this method and creation of
relationship between the manpower they have, the physicists, scientists and engineers could
influence other consumers in their industry, according to marketing strategies suggested by
linchpinseo.com it a great opportunity that those professionals can develop a domino effect in
terms of social capacity to influence others in their professions which are the doctors, the major
buyers of the Allergan. As well as, this kind of marketing strategy could resolve expenditure
issue of the company in the advertisement, as the analysts have noticed the company releases $50
million dollars for the advertisement and to compare Research and Development expenditures of
26%, just 2% lower from the income percentage of 28%. Simply because they have already hired
these influential experts, from them they would create loyal consumers that surely raise the
company’s profitability. Then, it would again result to a domino effect to society, as per what
would loyal customers influence and possibly encourage those other targeted consumers how
they would enjoy their new line products. Moreover, targeted consumers of botox are those
hardworking men women that in their 40s to 50s, by the alternative given, the consumers would
imply that the famous tag lines in the industry of botox, “to make you feel relaxed and stressed.”
And “let them feel how beautiful they already are.” Therefore, resolved the second specific
question.
As the reader can notice, the alternative chosen is not something that specify imaginary future
but instead focused on the opportunities it would result, which can much forecast visible future.