Indian Institute of Foreign Trade

EPGDIB PROGRAMME
End Term Examination
International Business Strategy

Case Analysis

Time : 2 hrs. Max. Marks: 40

Instructions:

1. The case of “Dr. Reddy’s: Strategy in Turbulent Environment” is already circulated. You are
required to analyse the case on the basis of questions given below. All Questions carry equal
marks.

2. Any repetition of text book concepts/text of the cases will be penalized suitably.

3. The analysis of cases should be restricted to the questions asked. You are expected spend
more time for reading the case and relating it to the questions.

4. The analysis of the case should not exceed a maximum of 4-5 written pages. You are expected
to use bullet points and model/s for analysis and not narration.

Questions for Case Analysis:

a. List down the external environmental factors given in the case. Classify the
factors and using the Global/Local Response Grid, comment on the Domestic
and International segments of Pharmaceutical Industry.
b. Use CAGE Framework in the context of DRL and highlight distances favourable
or unfavourable for them in select markets.
c. Use Yip’s Framework and discuss the elements of the framework in the light of
Dr. Reddy’s.
d. Given the distinguishing nature of domestic and international markets, what
should be the changes in their corporate and business level strategies? Give
reasons for the same.