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  • Digital Marketing: 2.9 Conceptual Framework

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    Muhammad Tariq Raza
    20 views1 page
    The document presents a conceptual framework for digital marketing that includes digital marketing channels, methods, benefits, challenges/innovation, and impact on performance including financial performance, brand performance, and performance management.

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    conceptual.pdf

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    The document presents a conceptual framework for digital marketing that includes digital marketing channels, methods, benefits, challenges/innovation, and impact on performance including financial performance, brand performance, and performance management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    20 views1 page

    Digital Marketing: 2.9 Conceptual Framework

    Uploaded by

    Muhammad Tariq Raza
    The document presents a conceptual framework for digital marketing that includes digital marketing channels, methods, benefits, challenges/innovation, and impact on performance including financial performance, brand performance, and performance management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    2535515

    2.9 Conceptual Framework:

    Digital Marketing

    DM channels DM challenges/
    DM benefits DM impact
    DM methods innovation

    Performance management
    Financial performance

    Brand performance

    Source: Developed by student

    15

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