GRADE 12 Grade Level and

School
DAILY LESSON Section
LOG Teacher Learning Area Entrepreneurship
Teaching Dates and
Quarter First / Second
Time

Session 1 Session 2 Session 3 Session 4

Objectives must be met over the week and connected to the curriculum standards. To meet the objectives, necessary procedures must
be followed and if needed, additional lessons, exercises and remedial activities may be done for developing content knowledge and
I. OBJECTIVES competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and
competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the
curriculum guides.
The learners demonstrates The learners demonstrates The learners demonstrates The learners demonstrates
A. Content understanding of environment understanding of environment understanding of environment understanding of environment
Standards and market in one’s and market in one’s and market in one’s and market in one’s
locality/town locality/town locality/town locality/town
The learner independently The learner independently The learner independently The learner independently
B. Performance creates a business vicinity map creates a business vicinity map creates a business vicinity map creates a business vicinity map
Standards reflective of potential market in reflective of potential market reflective of potential market reflective of potential market in
one’s locality/town in one’s locality/town in one’s locality/town one’s locality/town
3. Recognize the Importance of 3. Recognize the Importance 3. Recognize the Importance 3. Recognize the Importance of
C. Learning
marketing mix in the of marketing mix in the of marketing mix in the marketing mix in the
Competencies/
development of marketing development of marketing development of marketing development of marketing
Objectives (Write
strategy strategy strategy strategy
the LC Code)
TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be
tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town)
2. Key concepts of market 2. Key concepts of market 2. Key concepts of market 2. Key concepts of market
II. CONTENT
3. Players in the market 3. Players in the market 3. Players in the market 3. Players in the market
(competitors) (competitors) (competitors) (competitors)
4. Products and services 4. Products and services 4. Products and services 4. Products and services
available in the market available in the market available in the market available in the market
List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning.
III. LEARNING
Ensure that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes
RESOURCES
concept development.
A. References
1. Teacher’s
Guide pages
 2. Learner’s
Material pages
3. Textbook
pages
4. Additional
Materials from
Learning
Resource portal

B. Other Learning
Resources

Session 1 Session 2 Session 3 Session 4

These steps should be done across the week. Spread out the activities appropriately so that the students will learn well. Always be
guided by demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning
IV. PROCEDURES systematically by providing students with multiple ways to learn new things, practice their learning, question their learning processes
and draw conclusions about what they learned in relation to their life experiences and previous knowledge. Indicate the time
allotment for each step.
Government Support and Legal Continuation….
Requirements

A. Reviewing
previous lesson or
presenting a new
lesson

B. Establishing a The Small and Medium
purpose for the Enterprises (SMEs) are the
lesson lifeblood of the economy.
Without entrepreneurs
managing these enterprises,
there can be no additional
production, innovation and
contribution to economic and
social development.
Marketing is an organizational
function and a set of process
for creating, communicating
and delivering value to
customers and for managing
customer relationships in ways
that benefits the organization
and its stake holders.
Marketing is an organizational
function and a set of process
for creating, communicating
and delivering value to
customers and for managing
customer relationships in ways
that benefits the organization
and its stake holders.
Let’s Perform:
1. Together with your
groupmates, go back to the
entrepreneur you have
interviewed before. Ask
them how they apply the
7Ps of marketing by using
the following guide
questions:
a. How do you develop

C. Presenting Review:
examples/instances Areas of government assistance:
of the new lesson finance, marketing, training and
human resource development,
and product development and
technology assistance.
Traditional marketing mix
elements is comprised of the
4Ps of product, price, place
and promotion. In 1981,
Booms and Bitner extended it
by 3 new Ps that directly relate
to the service provision
industry namely people,
physical evidence and process.
Traditional marketing mix
elements is comprised of the
4Ps of product, price, place
and promotion. In 1981,
Booms and Bitner extended it
by 3 new Ps that directly relate
to the service provision
industry namely people,
physical evidence and process.
your product/service?
b. How do you price
fairly?
c. How do you provide
the right place for the
customer to access and
experience your
product/service?
d. How do you promote
your product/service to
create an impact,
differentiate from
competitors and
further brand image?
e. What is the process
you use to deliver your
product/service to the
customer?
f. Who are the people
who represent your
company and what are
the skills that they
need?
g. How do you provide
physical evidence of
the superior nature of
your product/service?
Based on the answers of your
chosen entrepreneurs, fill up the
form on the next page and then
compare your data with the
other groups in class. What did
you learn about the use of the
7Ps in marketing?
 The marketing mix decisions
are made for influencing the
trade channels as well as the
D. Discussing new ultimate customers’ solutions,
concepts and cost, convenience and
practicing new awareness of what is being
skills #1 offered in the market.
1. 0Product. The Product
should fit the task
consumers want it for, it
should work and it should
be what the consumers are
expecting to get.
2. Pricing. The Product
should always be seen as
E. Discussing new representing good value for
concepts and money. This does not
practicing new necessarily mean it should
skills #2 be the cheapest available;
one of the main tenets of
the marketing concept is
that customers are usually
happy to pay a little more
for something that works
really well for them.
3. Place. The product should
be available from where
The marketing mix decisions
are made for influencing the
trade channels as well as the
ultimate customers’ solutions,
cost, convenience and
awareness of what is being
offered in the market.
7Ps of Marketing Mix
5. Product. The Product should
fit the task consumers want
it for, it should work and it
should be what the
consumers are expecting to
get.
6. Pricing. The Product should
always be seen as
representing good value for
money. This does not
necessarily mean it should
be the cheapest available;
one of the main tenets of the
marketing concept is that
customers are usually happy
to pay a little more for
something that works really
well for them.
7. Place. The product should
 your target consumer finds
it easiest to shop. This may
be in shopping malls or
ordinary stores, and the
more current option via e-
commerce or an online
shop.
4. Promotion. Advertising,
PR, Sales Promotion,
Personal Selling and, in
more recent times, Social
Media are all key
communication tools for an
organization. These tools
should be used to put
across the organization’s
message to the correct
audiences in the manner
they would most like to
hear, whether it be
informative or appealing to
their emotions.
F. Developing 9. People. All companies are
mastery (Leads to reliant on the people who
Formative run them from front line
Assessment) Sales staff to the Managing
Director. Having the right
people is essential because
they are as much a part of
your business offering as
the products/services you
are offering.
10. Process. The delivery
of your service is usually
done with the customer
present so how the service
is delivered is once again
part of what the consumer
is paying for.
11. Physical Evidence.
Almost all services include
some physical elements
be available from where
your target consumer finds
it easiest to shop. This may
be in shopping malls or
ordinary stores, and the
more current option via e-
commerce or an online
shop.
8. Promotion. Advertising, PR,
Sales Promotion, Personal
Selling and, in more recent
times, Social Media are all
key communication tools
for an organization. These
tools should be used to put
across the organization’s
message to the correct
audiences in the manner
they would most like to
hear, whether it be
informative or appealing to
their emotions.
12. People. All companies
are reliant on the people
who run them from front
line Sales staff to the
Managing Director. Having
the right people is essential
because they are as much a
part of your business
offering as the
products/services you are
offering.
13. Process. The delivery
of your service is usually
done with the customer
present so how the service
is delivered is once again
part of what the consumer is
paying for.
14. Physical Evidence.
Almost all services include
 even if the bulk of what the
consumer is paying for is
intangible. For example a
hair salon would provide
their client with a
completed hairdo and an
insurance company would
give their customers some
form of printed material.
Even if the material is not
physically printed (in the
case of PDF’s) they are
still receiving a “physical
product” by this definition.
G. Finding
practical
applications of
concepts and skills
in daily living
Marketing is the art and
science of choosing target
markets and getting, keeping
and growing customers
through creating, delivering
and communicating superior
customer value. It is also the
performance of activities that
seek to accomplish an
H. Making organization’s objectives by
generalizations and anticipating customer or client
abstractions about needs and directing a flow of
the lesson need-satisfying goods and
services from producer to
customer or client. It is not
only the selling of the product
or service but more
importantly to know and
understand the customers very
well that the product or service
meets their need so it sells
itself.
some physical elements
even if the bulk of what the
consumer is paying for is
intangible. For example a
hair salon would provide
their client with a completed
hairdo and an insurance
company would give their
customers some form of
printed material. Even if the
material is not physically
printed (in the case of
PDF’s) they are still
receiving a “physical
product” by this definition.
Marketing is the art and
science of choosing target
markets and getting, keeping
and growing customers
through creating, delivering
and communicating superior
customer value. It is also the
performance of activities that
seek to accomplish an
organization’s objectives by
anticipating customer or client
needs and directing a flow of
need-satisfying goods and
services from producer to
customer or client. It is not
only the selling of the product
or service but more
importantly to know and
understand the customers very
well that the product or service
meets their need so it sells
itself.
 Discuss in what government Choose one among the 4 Choose one among the 4
I. Evaluating agencies should a small sized, traditional elements of Ps of traditional elements of Ps of
learning sole proprietor who intends to the marketing mix. the marketing mix.
open a bakeshop should register.
J. Additional
activities for
application or
remediation

V. REMARKS

Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else
VI. REFLECTION needs to be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet
them, you can ask relevant questions.
A. No. of learners
who earned 80%
on the formative
assessment
B. No. of learners
who require
additional activities
for remediation
C. Did the remedial
lessons work? No.
of students who
caught up with the
lesson
D. No. of learners
who continue to
require
remediation
E. Which of my
teaching strategies
work well? Why
did these work?
F. What difficulties
did I encounter
which my principal
or supervisor help
me solve?
G. What
innovation or
localized materials
did I use/discover
which I wish to
share with other
teachers?