FUNDAMENTAL OF ENTREPRENEURSHIP (ENT 300)

BUSINESS PLAN FORMAT

(Estimated pages should be between 10-15)

COVER PAGE

TABLE OF CONTENTS

EXECUTIVE SUMMARY (1 page only-this summary can be done after you’ve

completed the whole report)
 Business concepts
 Products or services being offered
 Market potential/ Target market
 Competitive advantage
 The profitability
 Management team (If you have one)

1.0 BUSINESS DESCRIPTIONS

a) Name of the company-xyz sdn bhd
b) Factors in selecting the proposed business
 Have demand


1.1 Company Background

a) Name of the Organization-
b) Business Address
c) Website/e-mail address
d) Telephone Number
e) Form of Business (eg: partnership/private limited company) –
Appendix copy of partnership agreement (if available)
f) Main Activities-producing xxxx
g) Date of Commencement-1 Feb 2021
h) Date of Registration-1 Jan 2021 (30 days before Date of Commencement).
i) Name of Bank
j) Bank Account Number

1.2 Organization Logo/ Motto

Logo description, Organization Mission and Vision

Logo/Motto

ENT300/INDIVIDUALBUSINESSPLAN/UITMPERAK
 Vision

To be a ....

Mission
We are....

2.0 OWNER DESCRIPTIONS

[INSERT
PICTURE]

Name of Owner/Partners
Identity Card Numbers
Permanent Address
Correspondence Address
E- Mail
Telephone Number/Fax Number
Date of Birth
Marital Status
Academic Qualification Diploma in culinary
Course Attended Kursus penyediaan makanan MARA
Skills
Experiences
Present Occupation
Previous Business Experience

3.0 PRODUCT/SERVICE DESCRIPTION

This section describes the products offered by the business in detail. The proposed

products or services should be related to the needs and wants of the target customers.

Illustrations Product/Service Description

SIZE, DESIGN, FLAVOR,
PRICE

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 4.0 ORGANIZATIONAL/ ADMINISTRATIVE PLAN

4.1 Organization Chart (optional) eg: sole proprietorship can includes clerk if
necessary
General Manager

Administrative Marketing Operation Finance

Manager Manager Manager Manager

4.2 Manpower Planning (depends on form of business, industry and scope of

business)

Position Number of Staff

General Manager 1
Administrative Manager 1
Marketing Manager 1
Operation Manager 1
Finance Manager 1

4.3 Schedule of Tasks and Responsibilities

Position Main Tasks

General Manager  To plan, implement and control the overall
management of the business
 To plan and monitor the strategic progress
of the business
Administrative Manager
Marketing Manager
Operation Manager
Finance Manager

4.4 Schedule of Remuneration

Position No Monthly EPF SOCSO Amount

. Salary Contributio (2%) (RM)
(RM) n (13%) (RM)

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 (RM)
General Manager 1 2500 325 50 2875
Administrative 1 1500 195 30 1725
Manager
Marketing Manager 1
Operation Manager 1
Finance Manager 1
TOTAL XXXX

4.5 List of Office Equipment

Item Quantit Price/per Unit (RM) Total Cost (RM)

y
Office Furniture 2 sets 2300 4600
Computer 2 sets 2000 4000

TOTAL

4.6 Organizational /Administrative Budget (example shown below)

ADMINISTRATIVE EXPENDITURE
RM
Fixed Assets/Capital Expenditures
Office Equipment xxx
Vehicle
Renovation

Working Capital/Monthly Expenditure

Salaries
Utilities
Rental
Office supplies

Other Expenditures
Business Registration & Licenses xxx
Deposit Utilities
Deposit Rental
Road tax/insurance
5.0 MARKETING PLAN
TOTAL xxxxx

5.1 Customers (Target Market)

 Discuss who the customers for the product or service are or will be.
 Describe who the customers are based on the selected market segmentations.

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 5.2 Sales Forecast (example shown below) –
(Tips to calculate the sales forecast [Bottom-up Forecast]: Firstly, identify how many potential
customers you might be able to make contact with; this could be through advertising, sales calls,
or other marketing methods. Then, identify how many do you think will finally buy. Next, think
about the average amount that each potential customer spends. Eg: 400 people x
RM100=RM40,000)

Sales Forecast for XXX

Year ----------------
Month Sales Collection (RM)
January 40,000
February 36,000
March 30,000
April 30,000
May 36,000
June 30,000
July 30,000
August 30,000
September 30,000
October 30,000
November 38,000
December 40,000
TOTAL 400,000

5.3 Marketing Strategies (Briefly explain each P’s)

 Product/Service
 Brand
 Design
 Packaging
 Labelling
 Ease of Use
 Product Differentiation
 Price – show the calculation
 Pricing strategy including the prices to be charged for your product and
services, and compare your pricing policy with those of your major
competitors.

Example:

Operation cost:
Cost per unit RM10
Unit to produce: 500
Total cost: RM5000
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 Marketing price:
You want to sell at RM15

So:
RM10 x ____ % = RM15
Total sales: RM15 x 500 units = RM7500
(Find the mark up percentage)

 Place (Distribution)
Describe the methods and channels of distribution you will employ
 Manufacturer Consumer
 Manufacturer Retailer Consumer Choose One
 Manufacturer Wholesaler Retailer Consumer

 Promotion – appendix promotional brochures / ads

Describe the approaches the company will use to bring its product or
service to the attention of prospective buyers.
 Advertising (newspaper,magazines,TV, radio,internet)
 Sales Promotion (pont of purchase, contest, swepstakes, discount, sample)
 Public Relation
 Personal selling

5.4 Marketing Budget (example shown below)

MARKETING EXPENDITURE
RM
Fixed Assets/Capital Expenditures
Sign board

Working Capital/Monthly Expenditure

Promotion

Other Expenditures
Pre-Opening
Signboard license

TOTAL
6.0 OPERATION PLAN

6.1 Material Requirements

Ingredient Quantity Price Per/Unit Total Purchase

Required (RM)
Material 1
Material 2
Material 3

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 6.2 Machine and Equipment (example shown below)

Item Price Per No Required Total Cost Supplier /

Unit Sponsor
Cutter RM 7500 RM7500 MARA

6.3 Operation Budget (example shown below)

OPERATION EXPENDITURE
RM
Fixed Assets/Capital Expenditures
Machine

Working Capital/Monthly Expenditure

Raw materials & packaging

Other Expenditures

TOTAL

7.0 FINANCIAL PLAN

7.1 Project Implementation Cost Schedule

A Capital Expenditure RM RM
Land and building (optional)
Administration
Marketing
Operation
B Working Capital (1 Month)
Administration
Marketing
Operation
C Other Expenditure
Administration
Marketing
Operation
D Add: Contingency Cost (10%)
TOTAL PROJECT IMPLEMENTATION COST
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 7.2 Sources of Financing Schedule

A Equity Contributions RM RM
Cash
Assets (land and building)
B External Sources
Hire Purchase
Term Loan
C Other Sources
TOTAL SOURCES OF FINANCING

CONCLUSION
 End with a brief conclusion and the next step of action to be taken. The conclusion can
include the entrepreneur’s decision on how to proceed next. It can be statement
providing viability of the proposal business and seeking grants or loan approval.
 Give a brief summary of the main contents, the main purpose of the Business Plan (if
this Business Plan is prepared for a bank, then highlight again the purpose of obtaining
working capital loan from the bank) and other related points to bring the total plan.

APPENDICES
 Forms (SSM, approval form etc)
 Promotional brochures or advertisements that describe the product or service
 Copy of partnership agreement (if available)
 The permit, license, letter of authority or letter of support from another agency (if
available)

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