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1.

Used to gain greater understanding


of group similarities.

2.Uses more flexible processes

3.Methods include census, survey,


experiments and secondary analysis

4.Involves processes, feelings, and motives


(the why’s & the how’s) and produces in-depth
& holistic data.

5.Concerned with generating hypothesis


from data rather than testing a hypothesis

6.Uses structured research instruments


like questionnaires or schedules

7.Uses large sample sizes that are


representatives of the population.

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