Business Intelligence

and Analytics
Prof. Srikumar Krishnamoorthy
IIM Ahmedabad
Evolution of Analytics
• Analytics 1.0
• Operational analytics
• Decision making
• Business intelligence

• Analytics 2.0
• Emergence of Web 2.0
• Analytics at Internet and social network firms

• Analytics 3.0
• Create valuable products & services
• Analytics at Traditional firms
• Bosch, Schneider Electric, GE, UPS
Types of Analytics

Business
Value

Prescriptive
Predictive

Diagnostic

Descriptive
Complexity
Business Intelligence / Analytics Architecture
BUSINESS OUTCOMES

D2V
Evaluation Accuracy, Timeliness, Productivity Stockouts

I2D
Action Sales & Marketing Process Demand Planning

Insights D. COCKPIT B. SPHERE F. MODELS

BI Tools / Applications

Data To Insights
Information Enterprise Data Warehouse

ETL Metadata B. Rules

Data Layer

Data
ERP CRM DB Social MR
Key requirements for leveraging data /
analytics
• Senior management support
• Data-driven experimentation and decision making
• Apply newer analytic methods
• Embed analytics into your operational/decision
processes
• Industrial scale analytics for internal decision
processes
• Embedded analysts
• Managing talent: data scientists
• Handle multiple types of data
• Embrace newer set of data management alternatives
Organizations evolve BI in stages

Source: TDWI
Organizations evolve BI in stages to achieve
better ROI

Source: TDWI
BI market is flooded with multiple vendor offerings
with varying capabilities
Thank You