Research Snapshot

Document 291066_3 Name Amitanshu Singh Date 3/1/2021

ID
Article Title Who buys organic food? A profile of the purchasers of organic food in Northern
Ireland

Article Davis, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organic food?
Citation A profile of the purchasers of organic food in N. Ireland. British Food
(APA) Journal, 97(10), 17-23.

In-text -
Citation
(APA)
Article DOI http://dx.doi.org/10.1108/00070709510104303
(if any)

Research Abstract (From the paper)

A progression of studies, led over the period 1989 to 1993, in view of real buying designs,
endeavors to evaluate the degree of acquisition of organic food and the consumer's
responsibility. The most ordinarily communicated thought processes in buying organic
food have become thought for the environment and wellbeing reasons. Accessibility and
cost are the main components which hinder the acquisition of organic food. A profile of
real buyers of organic produce demonstrate them to be female, matured 30-45, with
youngsters and having a more significant level of discretionary cashflow. This examination
has exhibited that the essential factor in organic food buy is the consumer's degree of
individual discretionary cashflow. There would seem, by all accounts, to be a
differentiation between the individuals who guarantee to be keen on the environment and
the individuals who consistently purchase organic items.

Research Design

Research Level Detailed Description

Type of research Quantitative questions

questions
Dependent Variables Purchase of Organic Food

Independent Variables Availability and Price, Consideration

Moderating Variables Health and environment factors

Mediating Variables NA

Research Method Questionnaire

1
Data collection method Questionnaire

Sample Size Study 1: 150 Study 2: 1033 Study 3: 1002

Sampling Technique Convenience Sample

Respondents NA

Type of results both

Data analysis technique The results were analysed by SPSS X

Questionnaire availability No

Number of research Demographic: NA Model Variables: NA

items
Major References 1.McCloskey, J. and Maddock, S., "Environmental
management: its role in corporate strategy", Management
Decision, Vol. 32 No. 1, 1994, pp 27-32.
2. MacKenzie, D., "The rise of the green consumer", Consumer
Policy Review, Vol. 1 No. 2, 1991, pp. 68-75.
3. Mennell, S., All Manners of Food, Blackwell, Oxford, 1985.
4. Beharrell, B. and Crockett, A., "New Age food] New Age
consumers]", British Food Journal, Vol. 94 No. 7, 1992, pp.
5-13

Research Model (Snapshot of research model with constructs) if available

NA

2
Hypothesis Framed

Sl. Hypothesis Findings

No (Accept/Reject)
NA

Key Research Findings

1. Observed Real consumer behavior.

2. Women are more willing to purchase organic produce, and more of it, than men
3. Younger people may be more interested in or aware of environmental concerns,
but they lack the purchasing power

Research Summary (Summarize the research study with main objective of the study and
research finding, Max. 2-3 lines)

This investigation has exhibited that the primary factor in organic food buy is the
(generally female) purchaser's level of individual discretionary cashflow. From that point
forward, secondary factors, for example, the presence of youngsters and a prevalent age-
range become possibly the most important factor. It shows that the individuals who
guarantee to be worried about the climate and the individuals who make a positive move
by buying organic food are not really the equivalent