-We’re the product. Our attention is the product being sold to advertisers.

-It's the gradual, slight, imperceptible change in your own behaviour and
perception that is the product.

-It's a marketplace that trades exclusively in human futures.

-We’ve created a world in which online connection has become primary.

Especially for younger generations. And yet, in that world, anytime two people
connect,
the only way it’s financed is through a sneaky third person whose paying to
manipulate those two people.
So we’ve created an entire global generation of people who were raised within a
context with the very meaning of communication, the very meaning of culture, is
manipulation.

-If something is a tool, it genuinely is just sitting there, waiting patiently.

If something is not a tool it's demanding things from you.
It's seducing you, it’s manipulating you, it wants things from you.
We've moved away from a tools based technology environment, to an addiction and
manipulation used technology environment.
Social media isn't a tool waiting to be used. It has its own goals, and it has its
own means of pursuing them by using your psychology against you.

-We’re training and conditioning a whole new generation of people that when we are
uncomfortable or lonely or uncertain or afraid, we have a digital pacifier for
ourselves.
That is kind of atrophying our own ability to deal with that.

-There’s only a handful of people at these companies who understand how these
[algorithm] systems work,
and even they don't necessarily fully understand what's going to happen with a
particular piece of content.
So as humans we’ve almost lost control over these systems. Because they’re
controlling the information that we see, they’re controlling us more than we’re
controlling them.

-Each person has their own reality with their own facts. Over time you have the
false sense that everyone agrees with you because everyone in your news feed sounds
just like you.
Once you're in that state, it turns out you're easily manipulated.

-The platforms make it possible to spread manipulative narratives with phenomenal

ease, and without very much money.

-When we were making the like button, our entire motivation was ‘can we spread
positivity and love in the world?’
The idea that fast forward to today and teens would be getting depressed when they
don’t have enough likes or it could be leading to political polarisation was
nowhere on our radar.

-Never accept a video recommended to you on YouTube. Always choose. That’s another
way to fight.

ATTENTION ECONOMICS:

-- "Attention economics" treats a potential consumer's attention as a resource.

Traditional media advertisers followed a model that suggested consumers went
through a linear process they called AIDA - Attention, Interest, Desire and Action.
Attention is therefore a major and the first stage in the process of converting
non-consumers.
Since the cost to transmit advertising to consumers is now sufficiently low that
more ads can be transmitted to a consumer (e.g. via online advertising) than the
consumer can process,
the consumer's attention becomes the scarce resource to be allocated.
Dolgin also states that a superfluidity of information may hinder the decision
making of an individual who keeps searching and comparing products as long as it
promises to provide more than it is using up.

WE ARE FORCED TO BECOME NON THINKERS.