Chapter Five

Choice
 Economic Rationality
The principal behavioral postulate is
that a decisionmaker chooses its
most preferred alternative from those
available to it.
The available choices constitute the
choice set.
How is the most preferred bundle in
the choice set located?
Rational Constrained Choice

x2

x1
Rational Constrained Choice

Utility x2

x1
Rational Constrained Choice

Utility x2

x1
Rational Constrained Choice

Utility

x2

x1
Rational Constrained Choice

Utility

x2

x1
Rational Constrained Choice

Utility

x2

x1
Rational Constrained Choice

Utility

x2

x1
Rational Constrained Choice

Utility

x2
x1
Rational Constrained Choice

Utility

Affordable, but not

the most preferred
affordable bundle.

x2
x1
Rational Constrained Choice

Utility The most preferred

of the affordable
bundles.
Affordable, but not
the most preferred
affordable bundle.

x2
x1
Rational Constrained Choice

Utility

x2
x1
Rational Constrained Choice

Utility

x2

x1
Rational Constrained Choice

x2

Utility

x1
Rational Constrained Choice

x2

Utility
x1
Rational Constrained Choice

x2

x1
Rational Constrained Choice

x2

Affordable
bundles
x1
Rational Constrained Choice

x2

Affordable
bundles
x1
Rational Constrained Choice

x2

More preferred
bundles

Affordable
bundles
x1
Rational Constrained Choice
x2

More preferred
bundles

Affordable
bundles
x1
Rational Constrained Choice
x2

x2*

x1* x1
Rational Constrained Choice
x2 (x1*,x2*) is the most
preferred affordable
bundle.

x2*

x1* x1
 Rational Constrained Choice
The most preferred affordable bundle
is called the consumer’s ORDINARY
DEMAND at the given prices and
budget.
Ordinary demands will be denoted by
x1*(p1,p2,m) and x2*(p1,p2,m).
 Rational Constrained Choice
When x1* > 0 and x2* > 0 the
demanded bundle is INTERIOR.
If buying (x1*,x2*) costs $m then the
budget is exhausted.
Rational Constrained Choice
x2 (x1*,x2*) is interior.

(x1*,x2*) exhausts the

budget.
x2*

x1* x1
Rational Constrained Choice
x2 (x1*,x2*) is interior.
(a) (x1*,x2*) exhausts the
budget; p1x1* + p2x2* = m.

x2*

x1* x1
Rational Constrained Choice
x2 (x1*,x2*) is interior .
(b) The slope of the indiff.
curve at (x1*,x2*) equals
the slope of the budget
constraint.
x2*

x1* x1
Rational Constrained Choice
(x1*,x2*) satisfies two conditions:
(a) the budget is exhausted;
p1x1* + p2x2* = m
(b) the slope of the budget constraint,
-p1/p2, and the slope of the
indifference curve containing (x1*,x2*)
are equal at (x1*,x2*).
Computing Ordinary Demands
How can this information be used to
locate (x1*,x2*) for given p1, p2 and
m?
Computing Ordinary Demands -
a Cobb-Douglas Example.
Suppose that the consumer has
Cobb-Douglas preferences.
U( x1 , x 2 ) = x1a xb2
Computing Ordinary Demands -
a Cobb-Douglas Example.
Suppose that the consumer has
Cobb-Douglas preferences.
U( x1 , x 2 ) = x1a xb2
U
Then MU1 = = ax1a − 1xb2
 x1
U
MU2 = = bx1a xb2 − 1
 x2
 Computing Ordinary Demands -
a Cobb-Douglas Example.
So the MRS is

a−1 b
dx 2  U/ x1 ax1 x 2 ax 2
MRS = =− =− =− .
dx1  U/ x 2 a b− 1 bx1
bx1 x 2
 Computing Ordinary Demands -
a Cobb-Douglas Example.
So the MRS is

a−1 b
dx 2  U/ x1 ax1 x 2 ax 2
MRS = =− =− =− .
dx1  U/ x 2 a b− 1 bx1
bx1 x 2

At (x1*,x2*), MRS = -p1/p2 so

 Computing Ordinary Demands -
a Cobb-Douglas Example.
So the MRS is

a−1 b
dx 2  U/ x1 ax1 x 2 ax 2
MRS = =− =− =− .
dx1  U/ x 2 bx1a xb2 − 1 bx1

At (x1*,x2*), MRS = -p1/p2 so

ax*2 p1 * bp1 *
− =−  x2 = x1 . (A)
* p2 ap 2
bx1
Computing Ordinary Demands -
a Cobb-Douglas Example.
(x1*,x2*) also exhausts the budget so
* *
p1x1 + p 2x 2 = m. (B)
Computing Ordinary Demands -
a Cobb-Douglas Example.
So now we know that
* bp1 *
x2 = x1 (A)
ap 2
p1x*1 + p 2x*2 = m. (B)
Computing Ordinary Demands -
a Cobb-Douglas Example.
So now we know that
* bp1 *
x2 = x1 (A)
ap 2
Substitute
p1x*1 + p 2x*2 = m. (B)
Computing Ordinary Demands -
a Cobb-Douglas Example.
So now we know that
* bp1 *
x2 = x1 (A)
ap 2
Substitute
p1x*1 + p 2x*2 = m. (B)
and get
* bp1 *
p1x1 + p 2 x1 = m.
ap 2
This simplifies to ….
Computing Ordinary Demands -
a Cobb-Douglas Example.
am
x*1 = .
( a + b )p1
Computing Ordinary Demands -
a Cobb-Douglas Example.
am
x*1 = .
( a + b )p1

Substituting for x1* in

p1x*1 + p 2x*2 = m
then gives
* bm
x2 = .
( a + b )p 2
 Computing Ordinary Demands -
a Cobb-Douglas Example.
So we have discovered that the most
preferred affordable bundle for a consumer
with Cobb-Douglas preferences
U( x1 , x 2 ) = x1a xb2

is
( x*1 , x*2 ) = ( am
,
bm
)
( a + b )p1 ( a + b )p 2
.
 Computing Ordinary Demands -
a Cobb-Douglas Example.
x2 a b
U( x1 , x 2 ) = x1 x 2

*
x2 =
bm
( a + b )p 2

am x1
x*1 =
( a + b )p1
 Rational Constrained Choice
When x1* > 0 and x2* > 0
and (x1*,x2*) exhausts the budget,
and indifference curves have no
‘kinks’, the ordinary demands are
obtained by solving:
(a) p1x1* + p2x2* = y
(b) the slopes of the budget constraint,
-p1/p2, and of the indifference curve
containing (x1*,x2*) are equal at (x1*,x2*).
 Rational Constrained Choice
But what if x1* = 0?
Or if x2* = 0?
If either x1* = 0 or x2* = 0 then the
ordinary demand (x1*,x2*) is at a
corner solution to the problem of
maximizing utility subject to a budget
constraint.
Examples of Corner Solutions --
the Perfect Substitutes Case
x2
MRS = -1

x1
Examples of Corner Solutions --
the Perfect Substitutes Case
x2
MRS = -1

Slope = -p1/p2 with p1 > p2.

x1
Examples of Corner Solutions --
the Perfect Substitutes Case
x2
MRS = -1

Slope = -p1/p2 with p1 > p2.

x1
 Examples of Corner Solutions --
the Perfect Substitutes Case
x2
y MRS = -1
*
x2 =
p2

Slope = -p1/p2 with p1 > p2.

x*1 = 0 x1
 Examples of Corner Solutions --
the Perfect Substitutes Case
x2
MRS = -1

Slope = -p1/p2 with p1 < p2.

x*2 = 0
* y x1
x1 =
p1
Examples of Corner Solutions --
the Perfect Substitutes Case
So when U(x1,x2) = x1 + x2, the most
preferred affordable bundle is (x1*,x2*)
where
y 
( x1 , x 2 ) =  ,0  if p1 < p2
* *
 p1 
and
y 
( x1 , x 2 ) =  0,
* *
 if p1 > p2.
 p2 
Examples of Corner Solutions --
the Perfect Substitutes Case
x2
y MRS = -1
p2 Slope = -p1/p2 with p1 = p2.

y x1
p1
Examples of Corner Solutions --
the Perfect Substitutes Case
x2
y All the bundles in the
p2 constraint are equally the
most preferred affordable
when p1 = p2.

y x1
p1
 Examples of Corner Solutions --
the Non-Convex Preferences Case
x2

x1
 Examples of Corner Solutions --
the Non-Convex Preferences Case
x2

x1
 Examples of Corner Solutions --
the Non-Convex Preferences Case
x2
Which is the most preferred
affordable bundle?

x1
 Examples of Corner Solutions --
the Non-Convex Preferences Case
x2

The most preferred

affordable bundle

x1
 Examples of Corner Solutions --
the Non-Convex Preferences Case
x2 Notice that the “tangency solution”
is not the most preferred affordable
bundle.
The most preferred
affordable bundle

x1
 Examples of - the Perfect
Complements Case
x2 U(x1,x2) = min{ax1,x2}

x2 = ax1

x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

x2 = ax1
MRS = 0

x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

MRS = - 

x2 = ax1
MRS = 0

x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

MRS = - 
MRS is undefined
x2 = ax1
MRS = 0

x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

x2 = ax1

x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

Which is the most

preferred affordable bundle?

x2 = ax1

x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

The most preferred

affordable bundle

x2 = ax1

x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

x2 = ax1
x2*

x1* x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}
(a) p1x1* + p2x2* = m

x2 = ax1
x2*

x1* x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}
(a) p1x1* + p2x2* = m
(b) x2* = ax1*

x2 = ax1
x2*

x1* x1
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
(a) p1x1* + p2x2* = m; (b) x2* = ax1*.
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
(a) p1x1* + p2x2* = m; (b) x2* = ax1*.
Substitution from (b) for x2* in
(a) gives p1x1* + p2ax1* = m
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
(a) p1x1* + p2x2* = m; (b) x2* = ax1*.
Substitution from (b) for x2* in
(a) gives p1x1* + p2ax1* = m
which gives * m
x1 =
p1 + ap2
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
(a) p1x1* + p2x2* = m; (b) x2* = ax1*.
Substitution from (b) for x2* in
(a) gives p1x1* + p2ax1* = m
which gives * m am
x1 = ; x2 =
*
.
p1 + ap2 p1 + ap2
Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
(a) p1x1* + p2x2* = m; (b) x2* = ax1*.
Substitution from (b) for x2* in
(a) gives p1x1* + p2ax1* = m
which gives * m am
x1 = ; x2 =
*
.
p1 + ap2 p1 + ap2
 Examples of ‘Kinky’ Solutions --
the Perfect Complements Case
x2 U(x1,x2) = min{ax1,x2}

*
x2 = x2 = ax1
am
p1 + ap 2
m
x*1 = x1
p1 + ap 2
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Practice Drill (1)
Practice Drill (1)
Practice Drill (2)
Practice Drill (2)
Practice Drill (3)
Practice Drill (3)
Practice Drill (3)
Practice Drill (4)
Practice Drill (5)
 Practice Drill (4)

x2
x2 = 2x1

x2*

x1* x
Practice Drill (4)
Practice Drill (5)
 Practice Drill (5)

x2

Slope = -5
MRS = -1.5

x1
Practice Drill (5)
Practice Drill (6)
 Practice Drill (6)

x2
y MRS = -5
p2 Slope of BL = -5

y x1
p1
Practice Drill (6)