MARY IANNIELLO (905) 988-0462 ● mary_ianniello@hotmail.com ● linkedin.
com/in/mary-ianniello/
OBJECTIVE?
High-energy individual
seeking a marketing career to
utilize educational knowledge
and acquired extensive skill
set from 3 years of experience
in the fashion industry.
Recognized for my demon-
strated ability to understand
wants and needs of customers
to effectively market
merchandise to consumers to
drive awareness, KPI’s and
sales for the company.
SKILLS
● Organized
● Attention to detail
● Retail math
● Proactive problem solving
● Time management
● Leadership
● Multitasker
● Negotiation
● Communication
● Data analysis
● Reporting
● Microsoft Office
VOLUNTEERING
2019
● Fashion Market Week
Intern
● New York Bridal Fashion
Week
● Project Trade Show
2014
● Toronto Fashion Week
● Intro 2.0 Fashion Show
work experience
Marketing Director | Cyril Verdavainne | New York, NY Jun 2020 – Dec 2020
• Implemented keywords to optimize SEO on the website (Squarespace) and social media posts via
Facebook and Instagram.
• Developed a strategic marketing plan for PR, events, social media, and eCommerce.
• Increased KPI like followers by 21% and profile visits from social media by 59%.
Production Coordinator | Walter Baker | New York, NY Jun 2020 – Nov 2020
• Communicated with daily with factories to approve strike offs, artwork/packaging, and TOP samples.
• Performed quality control evaluations to ensure TOPs are meeting company standards to drive sales and
reduce returns.
• Developed and maintained ATS, WIP, and costing reports daily.
• Negotiated costing with suppliers and vendors to generate favourable gross margin for company.
• Fulfilled eCommerce orders via Shopify and dropship platforms from brand partners, Macy’s, Verishop,
and Saks Off Fifth.
• Initiated line development in NuORDER and internal linesheets via Microsoft PowerPoint.
• Responsible for executing purchase orders prior to deadline for upcoming seasons.
Digital Marketing Intern | Kalo | New York, NY Nov 2019 – Dec 2019
• Generated content for social media accounts, Twitter and Instagram, and email marketing campaigns.
• Increased KPIs across social media platforms through A/B testing and captivating, relevant content.
• Utilized Buffer, Mixpanel, SendGrid, Atom and Adobe Creative Suite.
• Performed target market research and developed a marketing calendar accordingly for CEO to follow.
Men’s Fashion Marketing Intern | World Marketing Inc. | New York, NY Jun 2019 – Aug 2019
• Revamped social media presence (Facebook and Instagram) through generating content that captures their
target markets attention to increase engagement and awareness.
• Maintained eCommerce inventory via Shopify to maximize eCommerce and social commerce sales.
Buyer | Boathouse | St. Catharines, ON May 2017 – Jul 2018
• Merchandised assortments and completed purchase orders for 80 stores plus eCommerce.
• Planned strategic buys from accurate trend forecasting, analysis of historic sales data, and assortment
planning by colour, style, and location.
• Communicated effectively with teams, vendors, and factories to develop strong partnerships.
• Conducted weekly and daily analysis of sales and inventory reports to suggest markdowns and improve
sell through rates, gross margin, and units sold; successful analysis was completed using Microsoft Excel’s
VLOOKUP’s and Pivot Tables.
• Prepared for buying meetings by analyzing incoming brand’s previous buys, current sales.
• Responsible for developing and managing budgets, WIP reports, and OTB reports.
• Monitored inventory via Retail One software.
• Optimized sales through accurate assortment planning, reorder opportunities, and negotiating costs.
• Conducted trend forecasting and competitive analysis reports to present findings to Director and VP.
• Trained and managed departments team of three.
• Produced and executed women’s private label swimwear collections.
Sales Associate | Nike | Niagara Falls, ON May 2014 – Jan 2016
• Assisted with visual merchandising, replenished inventory, and completed transactions.
• Provided exceptional customer service while marketing the features and benefits of Nike merchandise.
• Awarded MVP (employee of the month).
Parsons School of Design | New York, NY
education 2018 – 2019
Associates of Applied Science – Fashion Marketing | GPA: 3.89
Ryerson University | Toronto, ON 2013 – 2017
Bachelor of Commerce – Business Management | Major: Marketing, Minors: Finance and Fashion