Product Eng 2

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COMPANY DETAIL

- NAME: PALMOLEIN OIL

- LOGO :
- BACKGROUND : Palmolein Oil is an international company that creates
Consumer of palm oil.
- PRODUCT : Palm oil

COMPANY ORGANISATIONAL

COMPANY
DIRECTOR

EXECUTIVE
DIRECTOR

BUSINESS GENERAL DIRECTOR


DEVELEPMONT MANAGER OPERATION

COMPANY DIRECTOR
- coordinate the organization as a whole and act as the final decision maker in the business.
EXECUTIVE DIRECTOR
- responsible for maintaining his department and need to communicate between company
director and his department.

BUSINESS DEVELOPMENT(LOCAL AND INTERNATIONAL)


- responsible in marketing the products produced by the business, studying aspects of consumer
tastes, formulating effective marketing objectives both locally and abroad.

GENERAL MANAGER (FINANCE, HR, ADMIN)

-control and identify business policies and missions.


-responsible to the director in overseeing the entire operational administration, financial
administration
DIRECTOR OPERATION
- responsible for organizing and administering the operations and production division which is
the most important department in the company

STRONG REASON FOR THE PRODUCT CHOSEN .

1) Malaysia is the largest producer of palm oil in the world so it’s easy to get a supply of palm
fruit for processing
2) Daily human need.
3) high demand every year in the market

PROMOTION ON THE PRODUCT


- Promotion on newspaper and advertising on television, radio stations
- Open a vendor
- Designing unique packaging

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