CONSUMER AWARENES ABOUT IDEA Dev

DISSERTATION REPORT
On
“CONSUMER AWARENESS OF IDEA
COMMUNICATION LTD”
Submitted in partial fulfillment of the requirement for the award
Of
POST GRADUATION DIPLOMA MANAGEMENT
Session (2008- 2010)
Under the guidance of Submitted by
DR. REKHA SHARMA SUSHIL KUMAR

(Dean, Academics) PGDM IVth SEM
Roll no- 0818200024
KALKA INSTITUTE FOR RESEARCH & ADVANCED

STUDIES
MEERUT (U.P.)
DECLARATION
I Sushil Kumar hereby declare that the project titled “CONSUMER AWARENESS OF
IDEA COMMUNICATION LTD” is my own work and efforts which is completed under
the guidance of Dr. Rekha Sharma (Dean Academics)
The Research report has been submitted to KALKA INSTITUTE FOR RESEARCH &
ADVANCED STUDIES, Meerut for the purpose of the compliance of any requirement of
any examination or any degree earlier.
SUSHIL KUMAR
PGDM IV Sem
Roll No. - 0818200026
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EXECUTIVE SUMMARY
The marketing process of the company determines the level of achieving organizational goals
in the long run. As per definition it is stated that which is all about selecting right person for
the right job at the right time at the best possible position. Although it sounds quite simple
but it is also not an easier job to evaluate a person with his ability and skills that may satisfy
the core competency for the job so that his degree of willingness to pursue a job becomes
positive. From job seeker’s prospective it is the core competencies, which matter much for a
job. So it is the effective marketing process, which determines not only the right candidature
for a job but also a long-term accomplishment of organizational goals.
I have chosen IDEA CELLULAR for studying their methods of marketing function. In the
course of study I came to know that, it has the probability of achieving more than 50% of the
market share, which reflects some of the unique ways for recruiting the candidates to fullfil
the marketing requirements.
The aim of the company is to achieve overall organizational goal not only by way of
fulfilling the targeted top-line but also employee satisfaction towards various position of job
to the maximum level. This I will see as I proceed subsequently in my Research.
Basically marketing is the discovering of potential candidates for actual or anticipated
marketing activities. It also can be said in another way that bringing together those with jobs
to fill and those seeking jobs.
It is important to study marketing activities because through it It can identify various roles of
organization so that it must aquire good market share. I can know what kind of people must
be select to fill up the marketing activities.
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The ideal marketing effort will attract a large number of qualified applicants and customers
who will take
the job if it is offered. It should also provide information so that unqualified applicants can
self select themselves out of job candidacy, that is, a good marketing program must attract
the qualified and not attract the unqualified.
Marketing is done by people in various ways , for the study first I have to know the
marketing sources. There are internal and external sources as well as employee
referrals/recommendation.
In this Research I am studying marketing process of idea cellular. To find out actual
marketing process of Company is my main objective of study.
Through this kind of surveys I will be able to achieve real marketing program of the
company where for all kinds of operational level technical qualification is needed. I also have
the picture of Selection cost of the company. It is very interesting to study marketing process
as it will give me clearer picture of the process
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ACKNOWLEDGEMENT
It was a great opportunity for us to work with Idea, pioneers in the field of marketing. I am
extremely grateful to those who have shared their expertise and knowledge with me and
without whom the completion of this project would have been virtually impossible.
Firstly, I would like to thank my project guide Mr. Vishal Agnihotri, Area Sales Manager,
Idea Cellular Limited, Ghaziabad Branch, who has been a constant source of inspiration for
me during the completion of this project. He gave me invaluable inputs during our endeavor
to complete this project.
I am also extremely grateful to Mr. Sharad Singhal, H.O.D., IIMS, Meerut to have given me
this opportunity to work with him and gain valuable insights into the enticing world of online
share trading.
I am indebted to all staff members of Idea Cellular Limited for their valuable support and
cooperation during the entire tenure of this project. Not to forget, all those who have kept my
spirits surging and helped me in delivering my best.
SUSHIL KUMAR
PGDM IV Sem
Roll No. - 0818200026
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TABLE OF CONTENTS
 Executive summary……………………………………...3-4
Chapter-1 Introduction………………………………………. 7
Chapter-2 Company profile……………………………………8-37
Chapter-3
3.1 Objectives of the Study………………………..38
3.2 Importance & Scope of Study………………...39
Chapter-4 Literature Review…………………………………….40-64
Chapter-5 Research methodology……………………………….65-77
5.1 Research Design
5.2 Data Collection
5.3 Limitations
Chapter-6 Data Analysis & Interpretation……………………..78-90
Chapter-7
7.1 Findings……………………………………….91
7.2 Conclusion………………………………….....92-93
7.3 Recommendations & Suggestions…………….94
 Appendices……………………………………………..…95-99
 Bibliography……………………………………………….100
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CHAPTER-1.
INTRODUCTION
The word cellular has been originated from the English Word Cell. Cellular telephony is a
network of wireless equipment, which uses radio waves. The cellular phone sends and
receives radio signals to and from the nearest cell site, which is connected to the mobile
switching centre (M.S.C.). The M.S.C. is connected to the conventional local phone network.
The use of radio waves as the communication link eliminates the use of wires that tie down
to one point. As long as you are in the cellular service area, whether you are moving or
stationary you remain connected at all times.
When you subscribe to cellular phone service you are provided with a SIM card (subscriber
identity module). The SIM card is about the size of a regular bank credit card with a
microchip, which stores your cellular number and other subscriber information. In the field
of cellular telephone, now-a-days mainly four techniques are used which are G.S.M.,
C.D.M.A., D.A.M.P.S. / cellular business based on G.S.M. and P.D.C.S.
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CHAPTER-2
COMPANIES PROFILE
Identity:-
Idea Cellular antecedents date back to 1995, when the Aditya Birla Group and AT&T
(through Birla AT&T Communications – Maharashtra & Gujarat circle) and the Tata Group
(through Tata Cellular - Andhra Pradesh circle) set up cellular networks. Both the above
company was amongst the first company to commercially start operation in circles other than
metros and achieve financial closure in Indian Telecom industry.
In the year 2000, the historic path-breaking merger of Tata Cellular with Birla AT&T
Communications and the subsequent acquisition of RPG Cellular - (Madhya Pradesh circle)
in the year 2001 - helped take the company to aim even further and led to the formation of
Birla Tata AT&T Limited.
In year 2001, company won fourth cellular license for Delhi metro circle and in year 2002
company introduced common brand "Idea" and changed the name to IDEA Cellular Limited.
Since then, there has been no looking back for IDEA Cellular. The company launches Delhi
operations in year 2002 and added a record 100,000 subscriber within one month of launch.
In 2003, the company achieved the largest financial closure in Indian Telecom for its entire
circle. In 2004, the company entered into definitive agreement to acquire Escotel Mobile
Communications (existing operator in Haryana, Kerala and UP(W)) and Escorts
Telecommunications (cellular licensee holder for UP(E), Himachal Pradesh and Rajasthan).
Today, Idea Cellular is a part of the Aditya Birla Group. The group is India's first truly
multinational corporation. Global in vision, rooted in Indian values, the group is driven by a
performance ethic pegged on value creation for its multiple stakeholders.
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IDEA Cellular Ltd. – Corporate Profile:-
An IDEA which has turned two …
It was just two years ago in the year 2002 when three big entities, each one with a distinct
knack for business, having a reputation of being one of the most admired corporates in their
domains… Tata, Birla & AT&T joined hands and an IDEA was born. Even before IDEA
celebrated its 2nd birthday, it made its presence in the annals of Indian telecom by
concluding the largest ever acquisition in Indian wireless industry when it acquired Escotel.
With the Escotel acquisition, IDEA’s footprint now covers around 60% of India’s population
and over 65% of the potential telecom-market. And IDEA has leapfrogged to become a
national player having its presence in 11 circles across the country. IDEA is also the only
company with one of its circle having crossed One Million subscriber mark barring the metro
markets.
An IDEA of Customer-Focus
Ahead of the numbers, market shares, revenues, profits, technologies, marketing, advertising,
footprint, investment, growth, and whatever it takes to run a successful telecom business,
remains a single idea of providing an ultimate customer service that creates a happy, satisfied
and loyal base of customers. Therefore, customer service is an utmost priority for everyone at
IDEA and becomes the single most important driving force gushing through the arteries,
veins and the nervous system of the company. Be it the people or the technology at the call
centre or any other entity within the system, it is solely geared to ensure the highest level of
customer satisfaction.
IDEA covers over 3,660 small and major towns & villages along with a total highway
connectivity of over 6,000 kilometers. Today, there are over 380 IDEA n U outlets and Idea
shops and a well-entrenched network of over 44,000 retailers and dealers across the country.
Each circle with its own dedicated call centre with a single call resolution approach towards
the customer is a unique effort provided by any operator.
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Idea offers roaming across 200 networks in India and across the world, two way pre-paid
roaming is also available to customers while roaming in India, Customers can stay connected
internationally by receiving calls and sending and receiving SMS.
An IDEA of Footprint in India
IDEA controls a portfolio of India’s most attractive and mainly contiguous properties
including the 7 states of Maharashtra (excluding Mumbai), Goa, Gujarat, Andhra Pradesh,
Madhya Pradesh, Chattisgarh, UP (W), Haryana, Kerala and Delhi (inclusive of NCR).
Having operations in four of the five largest cellular circles in India, IDEA is the market
leader in the Maharashtra& Goa, Kerala, UP(W) and Madhya Pradesh & Chattisgarh circles
in terms of number of subscribers.
With Escotel acquisition IDEA’s footprint has spread into Kerala, Haryana, Utter Pradesh,
Rajasthan, Uttaranchal and Himachal Pradesh virtually covering India from North to South,
through 11 circles of telecom operations in India.
IDEA’s Delhi circle is also the fastest growing fourth operator in the country, which is an
achievement in itself and also showcases the customer confidence of a high degree.
An IDEA of VAS Factory

With a clear focus on providing unique, distinct innovative and tremendously valuable
services to the subscribers, IDEA embarked upon an initiative to setup a VAS (value-added
services) factory within the company, which conceptualizes and provides tailor-made value-
added services. Since April 1, 2003, the VAS factory has produced over 47 value-added
services. For IDEA, most of them proved to be the revenue drivers for the current year and
were able to enhance customer loyalty to far reaching heights.
IDEA was the first and only company to bring the concept of Cellular Jockey to all its
subscribers. IDEA also launched Global SMS for the first time in the country, which allows
the users to send and receive SMS from over 540 networks and 170 countries across the
technology platforms like GSM, CDMA, TDMA and Satellite Phones. Recently, IDEA
introduced Mobile Top-Up (a flexible anytime anywhere recharge service for prepaid
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customers) and “Say IDEA” feature that allows the users to access value added services by
speaking into their mobiles.
An IDEA of Technological Superiority

The challenge of the wireless revolution demands a technology IDEA to match. IDEA
Cellular has been, and will remain, uncompromisingly demanding to its commitment, to
deploy only the best equipment in the world.
IDEA; Delhi is an EDGE network where IDEA has demonstrated EDGE and is now
commercially available. We are the first and only operator in the country to demonstrate and
commercially launch it. The Company has already started deploying EDGE ready networks,
which would provide a platform for offering innovative and the latest services to keep the
customer experience one-step ahead of the competition. Not the least important element of
the technology is the enduring partnerships IDEA enjoys with the GSM champions, Ericsson
and Nokia, transmission equipment makers, Alcatel and billing systems providers,
SchlumbergerSema etc.
An IDEA of People
It is people who make the organization. With a clear focus on professionalism, highly skilled
and trained manpower of superior quality, IDEA today boasts of strength of around 1700
employees. Most of them have come from reputed management and technical institutions
from around the country.
Management graduates, engineers, teams of support staff… what all of them have in
common at IDEA is a vivacious, youthful, energetic, and a positive attitude at work. With the
average age of an employee being only 31, IDEA becomes one of the most youthful
organizations in the country today.
An IDEA of Growth
IDEA is an original licensee in seven of the eight circles with frequency and other
advantages and is expanding the number of subscribers by adopting a mass-market strategy.
IDEA firmly believes that cellular services will continue to grow in popularity among masses
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hence the focus would be on growing the base of pre-paid customers and attracting and
retaining the quality post-paid subscribers.
Since its inception IDEA Cellular has been a fabulous growth story. Idea is the fastest
growing GSM operator in its area of operations. The growth rate in the last 6 months has
been 85% in its area of operations as against 84% of all operators in the same area of
operations. The company is now cash positive, and is expected be profit positive in the
financial year 04-05.
An IDEA of Finance
IDEA has invested as much as Rs. 52,000 million in its existing 5 circles. IDEA Cellular has
been blessed with the support of its bankers and a clean capital structure where the sponsors
have directly contributed equity of around Rs 23,000 million. Its recent financial closure with
a project cost of Rs. 5,000 crores was the largest ever in the Indian telecom history.
An IDEA of Awards and Recognitions

IDEA owing to its innovation, excellent customer service and superior quality of service has
been endorsed by various industry authorities by several awards and recognitions. Some of
them are as follows:
• Golden Peacock Innovative Product / Service award in the communication sector from the
Government of India for implementation of the M-coupon product in the Delhi Circle in
2003;
• Madhya Pradesh circle was rated number one operator twice in two consecutive surveys of
Quality of Service (QOS) conducted by TRAI in August 2002 and March 2003
• Chosen as the winner of the award ‘Indira Award for Marketing Excellence’ for being the
highest recalled brand in the year 2003
• Ranked second in overall user satisfaction by the Voice & Data – IDC Mobile User’s
Satisfaction Survey, October 2003, which was based on parameters like network availability
and performance, customer care, value added services, pre-sales and sales effort, and billing.
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KEY WORDS:-
Access fee
This is an annual or monthly charge to connect to a wireless network. This fee indicates
whether the phone is actually used or not.
Activation
The process of programming a wireless phone so that it is ready to transmit and receive calls
on the wireless network.
Airtime
Airtime is the total time for which you use your connection. This includes time for calls
made and received.
Alphanumeric display
This includes the ability of an LCD or display unit to display text as well as numbers.
The display unit is found on the front of a wireless handset or pager.
Analog
It is a method of storing or transmitting information in the same form as the original sound.
Any-key answer
Any-key answer is a phone feature that lets you answer an incoming call by pressing any key
on the keypad.
Authentication
This is a feature used to reduce fraud by confirming the identity of a phone to the wireless
network.
BUSINESS
Type of business- idea provides cellular services to the people to talk as well as to use
deferent broad band services.
An !DEA whose time has come.....
Once in while there comes along an idea that so profoundly impacts the lives of people that it
is said to define an era. Wireless telephony is one such.
Technology soothsayers are of the view that millennia from now the 21st century will be
remembered as the Century of the Wireless.
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Just think of it: Cellular connections in the world have raced to 1 billion in just a decade, and
cellular users now outnumber fixed-line users in close to 100 countries.
India has leapfrogged into the wireless age.
It is perched on the ascendancy of a huge J curve that is estimated to cross the 100 million-
subscriber mark by 2010.
Making cellular telephony one of the biggest and fastest growing sectors in India.
Value Added Services - Ghaziabad (U.P.)
Idea provides following value added services to it’s customers on their demand. There are a
wide range of services at Idea Cellular Ltd. Following are the some well known value added
services known by customers.
Short Message Service -

IDEA's SMS Service allows you to keep in touch with your colleagues, associates, clients
who are outside the coverage area at the time of your calling them. If the receiver's handset is
switched off when you send a message, the messaging center will continuously resend your
message for the next 72 hours. The SMS Service does not require any operator, so you can be
assured that your message will remain confidential. Standard messages created by you can be
stored in your handset, provided it supports the feature, and sent as required. The maximum
number of characters per message is limited to 160 characters, depending on the type of
handset used.
To send messages, feed in the SMS Service Center No. in the Message Settings option in
your handset menu as: +91 98220 78000.
Since every message is transmitted by IDEA Cellular's SMS Service Center, you don't have
to pay for any airtime.
Ring tones -
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Get the latest ring tones of your choice. Just dial 1010 listen to various Ring Tones, choose
the ringtone of your choice & get an option to either download or dedicate to others.
Also downlaod your favourite Tone thru sms just click on the following links to go to the
Ring Tone sections of the respective websites, and browse through thousands of ring tones,
and select the one that you like to have on your phone.
 Estel Ringtones : http://myestel.com/estel
 Rediff Ringtones : http://sms.rediff.com/cgi-bin/ringtone/ringhome.pl
 Yahoo Ringtones : http://in.mobile.yahoo.com/new/tune/
 Indiatimes Ringtones : http://ringtones.indiatimes.com/site/site/index.jsp
Logos -
Customize your handset with the Logo of your choice. Click on the following links to go to
the Logos sections of the respective websites, and browse through thousands of logos, and
select the one that you like to have on your phone. Just sms in the desired format & get the
exciting logos of your choice. Estel Logos Rediff Logos Yahoo Logos Indiatimes Logos.
 Estel Ringtones : http://myestel.com/Idea
 Rediff Ringtones : http://sms.rediff.com/cgi-bin/logo/smslogo.cgi
 Yahoo Ringtones : http://in.mobile.yahoo.com/new/logo/
 Indiatimes Ringtones : http://logos.indiatimes.com/site/site/index.jsp
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Love Logos -
Express your Love in a special manner with Love Logos customized logos to get a heart sign
in between 2 names. Type LOVE <Your Name> <Your Beloved’s Name> & send at 333.
Plz Note - Names can only be 4 characters long.
Host of Services on 7272 -

News, Stock quotes, Opinion Poll, Cricket Scores, Astrology, Jokes, Ringtones, Picture
Messages, Logos etc on short code 7272.
Customer need to send a keyword corresponding to the service he wants to use. He can use
the service in English and Hindi (If supported by Handset).
All customers of Postpaid and prepaid can avail this service.
Horoscope -
Get your daily, weekly horoscopes birthday forecasts along with a host of other services right
from your Idea mobile. All this by clicking a few buttons!
Daily Horoscope -
Type first 3 letters of your zodiac sign and send it.
For example, if you want to receive the horoscope for the Zodiac Sign 'Capricon', your screen
will look like this: Send the message to 333.
Weekly Horoscope -
Receive your horoscope for the current week [Monday- Saturday]. Type the first 3 letters of
your Zodiac sign, followed by 'W'. Send the message to 8243.
Birthday Forecasts -
Receive a horoscope for your birthday, if it falls in the current month. Type bday day, where
day is the date of the current month on which your birthday falls. Send the message to 8243.
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Tarot Prediction -
Another interesting way to know what the future has in stored for you. Just Type 'TAR'
followed by first three letters of your sun sign and send the message to 8888.
For eg. If you sun sign is aries sms TAR ARI to 8888.
Daily Panchang -
Find out those 90 minutes during the day when Rahu might hinder successful execution of
any of your personal or professional activity. Sms RAHU to 333 to know the Rahu Kal for
the day.
Feng Shui -
Get the tips of Feng Shui, on your Idea Mobile. sms FENG to 333.
Yahoo Dating -
Looking for a bit of romance in your life. Well, with Yahoo dating service you may find the
perfect partner you had always been looking for.
To Register type Date Reg ID Password Age Sex Location & sms at 8243.
Yahoo Mail -
Sending a Mail to any e-mail ID is so much easier. Just follow the simple steps and send a
mail to friend or a colleague anywhere in the world from wherever you are.
You can read, compose, delete and reply to your Yahoo! e-mails. To know more, visit
http://in.mobile.yahoo.com/mail_tour.htm
Yahoo Messenger -
You do not have to wait to get a PC to use the Yahoo! Messenger. With the exclusive Idea-
Yahoo! tie-up, you can easily get connected through your Idea phone.
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All this and more just by using SMS. Just type HELP & sms at 8242. You will be charged
Rs. 3.00 per outgoing message. Incoming messages are free.
You do not even need to subscribe to WAP to connect to the Yahoo! Messenger from your
Idea phone.
Yahoo Messenger on Your Idea Mobile -

With Yahoo! Messenger for SMS, you can:
. Connect with all Yahoo! Messenger users.

. Send, receive and reply to instant messages.
. View and manage your Friend List.
. Manage authorization request.
Group Messaging -
What do you do when you have to invite your friends and colleagues for a party? SMS
everyone is probably what you do.
But that becomes painful if the number of friends is too large. However you need not worry
now.
Party invitations, Picnics, Movies, festive greetings etc.... whatever be the occasion, you can
send your message to all your friends in just a single click!
With Group Messaging from Idea, you can thus save yourself both time and effort!
Features
. All the Group Members can use this group.
. The group owner’s number should also be entered into the group for enabling him/ her to
receive when other members send the messages.
. Any one who is a member of group can send messages to the group.
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. The message originator will not receive the message sent to the group.
. The message will be received by the users as any other normal message.
. When any body replies to the group message received, the same goes to the message
originator and not to the entire group.
How to Activate -
Register yourself as a group message user by calling up the customer Care. You will then be
required to fill up an undertaking and provide details of group member’s names and their
Mobile Numbers along with a group name.
To understand how you can use Group Messaging directly from your handset.
Charges -
The charges will range between Rs. 0.90 per message to Rs. 0.50 per message depending on
the size of the group. To know more about the charges contact Customer care at 9837012345
or Toll Free 12345.
News Updates -
Get the latest news headlines of the day, in the following categories. Type 'NEWS' followed
by the first 3 letters of the category.
Bhakti Sagar -
If you have not realized your body's potential, you have not missed much.
If you have not realized your mind's potential, you have missed a little.
If you have not realized your heart's potential, you have missed much.
If you have not realized your soul's potential, you have missed all.
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Idea provides Bhakti Service where listeners can get enthralled in the Ocean of Geeta
Shlokas, Day specific puja sermons, Aarti, Bhajans, Gurbani, Mukhwak etc. Subscribers
need to follow three simple steps:
Step 1 - Dial 1111 from any!dea mobile.

Step 2 - Opt to listen for Bhakti Sagar or Gurbani.
In Bhakti Sagar subscriber will get following options -
Press 1 for Geeta Shlokas

Press 2 for Aarti
Press 3 for Bhajans
Press 4 for Aaj Ka Special
In Gurbani subscribers will get following options:
Press 1 for Mukhwak

Press 2 for Japji Sahib
Press 3 for Rehras Sahib
Press 4 for Kirtan Sohila
Press 5 for Kirtan
Press 6 for Ardass
Step 3 - Subscribers will further have an option to hear next or have it repeat or change the
category.
Press 1 for Next

Press 2 for Repeat
Press 9 to Change Category
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Matrimonial Services -
Find your Dream Life Partner. Use Idea mobile’s Matrimonial services, Dial 9292 create
your profile & search the profile of your dream partner.
Rail Booking on Say !dea - 456
The next time you want to travel, you don't have to run down to your travel agent or wait in
queue for your ticket. You can now book your train tickets easily - anytime, anywhere,
directly through your Idea phone. Just dial 456 and say 'Railways'.
Register yourself
Give us your details - including name, age, address, etc. The registration process will take 48
hours, after which you can book your tickets easily.
How to book
Follow the voice instructions and choose:
. Starting station
. Destination station
. Number of passengers traveling
. Class
. Date of travel
. Train number
How to pay
Pay for your tickets using your MasterCard or Visa credit card. Simply give us your credit
card number, card expiry date, 3-digit security code (on the back of your card) and the
address to which you would like your tickets to be delivered.
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Price
. Pay just Rs. 6.99 per min to call 456.

. A nominal transaction fee payable to IRCTC for the booking transaction and delivery of
tickets (only once you complete your transaction). This amount will be deducted directly
from your credit card.
. 1.8% of total ticket amount as commission for using the Credit Card. The amount will be
deducted from your credit card along with the ticket charges.
Ganesha Speaks - 181
Just call 181 from your Idea Mobile and talk to astrological experts from the team of Bejan
Daruwala.
You will be asked your personal details like date, time & place of birth. Once these details
are provided your instant horoscope will be at your fingertips.
Call charged @ Rs. 6.99/min. (Post-paid & Pre-paid) Calling hours: - 8.00Am –9.00pm
Note - Idea Cellular Ltd. will not be responsible for accuracy of the predictions and remedies
suggested as part of the service. Neither does it necessarily subscribe to these views.
Music Messaging (6565) -
Choose a song and dedicate it to any cellular subscriber anywhere in India. Just dial 6565 and
choose a song of your choice from various categories and dedicate it to any GSM mobile
with your personalized voice message.
Process -
. Dial 6565.
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. Choose one of the options “Hindi or English”.
. Choose one of the song categories: Bollywood, Indipop, Romantic, and Weekly Special
& English Songs.
. Upon selection of a category a prompt will be played
Press 1 to listen to the song press 1

Press 2 to listen to the next song.
Press 3 to listen to previous song.
Press 4 to dedicate this song to any mobile subscriber.
Press 0 to go back to previous menu.
. In case you want to dedicate the song punch in the 10-digit destination mobile number.
The system announces the number entered. Press 1, if the number entered is correct Press 2 if
the destination number punched by you is invalid.
. Follow the system prompt for recording the message. You will be given 10-second
duration to record your message.
After recording the message.
Press 0 to complete the recording.

Press 1 to listen to the recorded voice.
Press 2 if you want to re-record.
Press 3 to continue further.
An SMS notification is sent to recipient intimating him that he will shortly receive a music
message. The notification SMS is as follows: “Hi, You will shortly receive a music message
dedicated to you by”
The 10 sec voice message and 30 sec song clip will come as an incoming call on recipients
GSM mobile number. The CLI for dedicator would come as caller number.
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The system plays the prompt “you have received a music message’ and then plays the 10 sec
personalized voice message and 30 sec song clip.
On successful delivery of music message the sender gets an SMS confirmation as “Your
music message has been successfully delivered to [PHONE number]”.
Voice Based Interactivity with Indiatimes -
IDEA is launching a unique service for its subscribers. Through this service, subscribers will
be able to hear the latest content provided by Indiatimes on their mobile phones. All a
subscribers need to do is to dial 128888 on his/her mobile phone which will be an IVR
number and follow the prompt and download rich content like Ringtones, listen to news
update, Jokes, Movie update, participate in Contests, listen to Stock updates, Dating,
Shopping, Music Messaging etc.
By tying up with Indiatimes to avail their IVR service, Idea ensures that Subscribers get an
opportunity to avail content from Indiatimes.
High Points - The service is user-friendly as the menu has been tailor-made to suit local
needs - in terms of language, content and presentation. The process is simple. Upon dialing,
the caller is asked to select a preferred language and the menu is read out. The caller can then
just speak the order. The system recognizes the caller's speech and serves up what has been
sought.
Cost - To avail this IVR service, subscriber will incur Rs. 6.99/min of usage.
Cricket Quiz -
Dial 1111 and play cricket quiz. Answer some simple questions based on cricket and score
runs. The more runs you score more are your chances of winning.
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For INDIA PAKISTAN Special cricket Quiz there would be 5 tickets for ODI to be played in
Delhi.
For Delhi ODI Match on 17 April, 2005 Result for Quiz winners will be declared on 15th
April, 2005.
Bingo -
Bingo is an interesting lucky number game on 143. Dial 143 from your Idea mobile and get
your lucky ticket. Ticket will consist of 6 digit number.
On every Saturday if your ticket number matches with the lucky number of the week then
you will receive an sms to claim your prize.
To claim your prize you need to dial 143 and answer a simple question. If your answer is
right then you will win an exciting gift. More tickets you collect more are your chances of
winning.
Say Idea Voice Services -
Now speak what you want Idea brings exciting voice recognition services. Just dial 456 and
speak what you want. Following are the services available.
. Ring Tones
. News
. Stock
. Astrology
. Cricket
. Movie listing
25
Voice Mail -
Our Smart Mail Service ensures that you never miss your calls even when your phone is
busy, switched off, out of coverage or you are simply too busy to take the call. In such a case,
Idea Smart Mail will greet the caller and record a message which you can retrieve later at
your convenience.
Setting your Cell Phone -

. Select the “Call Divert” option from your handset menu.
. Choose one of the conditions for Call. Divert from among the different conditions under
which you can divert your calls.
The options could be -
. PHONE BUSY (whenever you receive a call on your handset while attending another
call,
It will get diverted to your VMS)
. NO REPLY (if you can't or don't want to answer a call, it is automatically forwarded to
your VMS after 20 seconds)
. NOT REACHABLE (if you are not in the Idea coverage area or if your handset is
switched off,
Your call is diverted to your VMS)
. UNCONDITIONAL (in case you do not wish to be disturbed, you can direct all you
calls to your VMS)
Enter your mobile number in the format 91 98xxxabcde (where 98xxxabcde is your 10 digit
mobile number). Once your chosen option is set, the calls will be diverted to your mail box.
Recording Your Greetings -

1. Dial 222
2. Press 9-1-1-1-1-2.
3. Record your greeting.
Eg. "Hi! This is Amit Kumar. I'm unable to answer your call right now.
26
Please leave your message, name and contact number and i'll call back as soon as
possible".
4. End Recording by pressing #key
Setting Your Pass code -

For complete confidentiality, you can set a pass code to ensure that no one else can access or
listen to your messages.
1. Dial 222
2. Press 9-1-3-.
3. Enter your new pass code (which can be between four to ten digits)
Accessing your Voice Mail -

1. Dial 222
2. Enter your pass code
3. Follow the prompts and start listening
Accessing your Voice Mail from a Landline Phone -

1. Dial 9837020202
2. Enter your mailbox number (your 10 digit mobile number is your mailbox number)
3. Enter your pass code.
4. Follow the prompts and start listening
Important Tips -
· Always keep a confidential pass code to ensure no one else can access your mailbox.
· Always record a personal greeting and modify it to suit your requirements.
For ex. - if you are going out of town, leave this information as an outgoing message in
your mail box.
· Delete messages after listening to them, unless you want to retain them.
27
· Encourage people to leave a message in your mail box by being prompt in returning your
calls.
Inquiry Services -
Now you can get a whole host of information sitting at your home or at the office or even
while on move by just sending an SMS. No need to wait in queue for the inquiry and no need
to search for numbers to get information.
We have everything available for you on the mobile itself. Here is the menu of services
available:
Flight Schedules -
Know the exact time when any Jet, Sahara or Indian Airlines flight departs or arrives, right
from your Idea mobile. You can also know the frequency and tariff of that flight. Just type
the airline code followed by the flight number and send it to 333.
Airlines Codes -
Jet Airways JET

Sahara Airlines SHR
Indian Airlines IAC
Alliance Air IAC
For example, to know the details of Indian Airlines Flight no. 767, sms IAC 767 to 333.
Railway Inquiry - SMS R at 333

Weather
Planning a vacation or business trip? Find out in advance, what the weather has in store for
you.
28
Type WEAT followed by the first four English letters of the city for which you need to know
the weather and send it to 333.
For e.g. SMS WEAT DELH to 333, for weather in Delhi.
City or Country Time -
To get the current time in a particular city or country, just type:
Time City or Country
For instance, if you want to get the current time in London, your screen would look like this:
Send the message to 8243.

You will get the current time in the specified city or country on your Mobile device.
Time Conversion -
To perform time conversion operations on your Idea Mobile, type:
Time city1 time in city1 city2
For instance, if you want to know the time in Paris when the time in Mumbai is 1430, your
screen would look like this:
Send the message to 8243. You will receive the time in Paris when the time in Mumbai is
1430.
Picture Messages -
Download exciting picture messages to express yourself. Just click on the following links to
go to the Picture Messages sections of the respective websites, and browse through thousands
of downloadable picture messages, and select the one which matches with the feeling you
wish to express.
http://in.mobile.yahoo.com/new/pic/
29
http://ringtones.indiatimes.com/site/site/index.jsp
Cell Banking -
Idea now puts the bank in your pocket with Cell Banking. Access your bank account and
transact directly on your Idea phone by sending text messages.
The first of its kind in India, this service enables you to conduct your banking without having
to visit the bank or making a call.
You can do Cell Banking from over 90 countries worldwide.
To avail of this service all you need is an account in one of the banks with which Idea has an
alliance. Currently, we have an alliance with HDFC. In the near future, this service will be
extended to other banks as well.
Dosti On Line -
Dail 8181 make new friends & chat with them. Idea brings Voice chat now enjoy chatting on
your mobile all you need to do is to dial 8181 & enjoy Dosti On Line.
SMS -
Use our SMS services to send messages to your family members, friends and colleagues. It's
convenient and affordable too.
Use it to communicate with cell phone users across almost all the countries around the world
and anywhere in India - by sending and receiving text messages. It can also be used to
communicate with cell phone users from almost all type of operator networks be it GSM or
CDMA.
30
Blinking SMS -
In case you are wanting to focus the attention of the receiver on a particular word(s) in the
message, you can send a blink SMS. On doing so, a part or entire message would blink when
received!
Sending a blinking SMS -

1. Type 'blink' followed by country code, mobile no. and the message. In case you want just a
part of the message to blink, simply enclose that part within < and >.
2. Send the message to 333. .
For eg. If you want to send a blinking message to 9837012345,
SMS BLINK 919837012345 Happy Birthday!! To 333.
Pls. Note -
· The recipient should have a compatible handset,
· The 'message' part of the SMS can be at most 69 characters long for a blink SMS.
Flash SMS / Blinking Flash SMS -

Add spice to your messaging by sending it directly on the receiver's screen, instead of the
'Inbox'.
Just type 'FLASH' followed by country code, mobile number and the message, Send it to
333.
Jokes -
Fill your life with smile and laughter! Dial 5011 & listen to the funniest material on your
mobile. You can also Receive and Forward Jokes on the various subjects through sms. To
download a joke type JOKE followed by first three letters of the category and send to 8243.
Please refer table below for various jokes categories.
31
NETWORK
Idea Cellular's footprint idea is to first achieve critical mass, then drill deep instead of
spreading thin. Thereafter, it is ready for controlled expansion.
In keeping with this, the company has been providing excellent service to its subscribers in
various states. It controls a portfolio of India's most attractive and contiguous telecom
geographies, including the states of Andhra Pradesh, Delhi & NCR, Gujarat, Haryana,
Kerala, Madhya Pradesh & Chattisgarh, Maharashtra & Goa (excluding Mumbai) and
Ghaziabad (W). With a footprint dominating the map of India, Idea Cellular accesses over
45% of India's total telephony potential. With the objective of critical mass achieved, Idea
Cellular turned to drilling deep.
32
IDEA NEW AD CAMPAIGN "WALK AND TALK"?
I found some minus points in it.Their idea should not be used everywhere-see why!
IDEA Cellular's new advertisement"WALK ANd TALK' has shown PPL walking & talking
over phone on roads and streets,which I don't think is good.It divides attention .If ppl accept
their idea & start talking over phone on roads & streets, they may miss noticing suspicious
ppl/probable criminals(rapists,pickpockets,chain snatchers etc. ) .They may not even notice
an fast moving vehicle which might hit them.
Moreover serious & important talk (e.g. talk with a CA,Advocate,Doctor,Boss) is not
advisable to be happen on roads and streets.
The IDEA of "talk & Walk "is good if it would have been shown indoors,disturbance proof
or safe premises only and only friendly type and light TALKS are to happen.
33
AN IDEA CAN CHANGE
YOUR LIFE
34
USE MOBILE
SAVE PAPER
35
SWOT ANALYSIS
WHAT IS SWOT ANALYSIS:-SWOT is acronym for strengths, weakness, opportunities

and threats. While a port unities and threats can be identified by environment analysis,
strengths and weaknesses can be identified by corporate appraisal here these are briefly
described as follows.
1. STRENGTH: Strength is an internal capability of the organization which it can use to
gain strategic advantage over its competitors.
2. WEAKNESSES: A weakness is inherent limitation or constraints of the organization
which creates strategic disadvantage its position.
3. OPPOTUNITY: An opportunity is a favorable condition in the organization’s
environment which enables it to strengthen its position.
4. THREAT: - A threat is an unfavorable condition in the organization environment
which causes a risk for damage to the organization’s positions.
SWOT ANALYSIS FOR THE COMPANY:-

STRENGTH
1. Wide network for the franchise and dealers with sales team.
2. It has a 24 hrs. Customer care service.
3. Offer numbers of value added services to the customers.
4. Idea provides high level signal transmission for stable and ensure network.
5. Proper and regular advertisement by which customer can easily know about
various changes and new schemes
WEAKNESS
1. Some customers are not satisfied with the services of the company.
2. There are some customers who do not pay there bills regularly, so there must be
proper arrangement of collecting bills from such customers.
36
3. There are some customers who get connection by depositing wrong address proof
and documents so it reduces the reliability of regular customers.
4. Busyness of customer care department reduces the satisfaction of customers.
OPPORTUNITIES
1. There are huge opportunities in cell phone market.

2. Now mobiles do not use just to talk to one but to check bank accounts. To send
messages etc. the possibilities are endless so growth rate of cell phone market is
encouraging.
THREATS
1. There is a very tough competition with other telecom companies.
2. Market is too priced sensitive. There is a tough competition with AIRTEL and
VODAFONE.
37
CHAPTER-3
3.1 OBJECTIVES OF STUDY
1. To carry out the research for satisfaction level and awareness of the customer about
different services provided by company.
2. To understand the working of the organization as a management trainee.
3. To help the company by the research work.
4. To know the views of the customers about the service of cell communication.
5. To estimate the success of ‘IDEA MOBILE COMMUNICATION LIMITED in
Ghaziabad, U.P.
6. And finally to take suggestions and requirements from the customers.
7. To study the identity of the marketing process of the organization as a whole.
8. To find out the employees as per company’s vacancies.
9. To find out the various sources of advertisement of vacancies like-media (electronic
or paper or both), schools, posters etc.
10. To study the work environment and select the pattern of interview, which can help
out to select the suitable employee for the organization.
11. To study the interpersonal relationship.
38
3.2 NEED FOR THE TOPIC
Being the student of PGDM, it is very essential for me to have a practical knowledge in an
organization. Only to study Business administration course is not a solution of problems,
which arise in practical field. There is no certain formula for any practical problem, but the
aim of the study is to develop the ability of decision-making. Right decision at right time at
right place itself helps an organization to run smoothly. This study gives an idea of marketing
activities. So the way of problem is solved by right decision making and knowledge of
different type of marketing activities give much importance to the study. Only in 8 weeks of
training, it was not possible to understand it so deeply, but an overall idea could be
developed.
SCOPE: - The scope of the study was broad. It included different areas like marketing,
finance, customer care and region case and Ghaziabad with all districts and head offices.
RESEARCH METHODOLOGY
RESEARCH PROCESS—
Research process consists of series of actions or steps necessary to effectively carry out
research and desired sequencing of these steps. And the process of research can be defined by
following steps-
1. Formulating the research problem
2. extensive literature survey
3. Development of working hypothesis
4. preparing the research design
5. Determining sample design
6. Collection of data
7. Execution of project
39
8. Analysis of data
9. Testing of hypothesis
10. Interpretation
11. Preparation of report
CHAPTER-4
HISTORY OF MOBILE COMMUNICATION
Telecom history
1842: Wireless by conduction
1843: Early electromagnetic research, wireless by induction
1865: Induction and Dr. Loomis
Early radio discoveries

1879: D.E. Hughes and the first radio-telephone reception
1880: The photo phone and the first voice radio-telephone call
1880 - 1900: Radio development begins in earnest
1910: The first car-telephone
1924: The first car-mounted radio-telephone
1937: Early conventional radio-telephone development
The modern era begins

1946: The first commercial American radio-telephone service
1947: Cellular systems first discussed
1948: The first automatic radio telephone service
1969: The first cellular radio system
1973: The Father of the cell phone
1978: First generation analog cellular systems begin
1980: Growth of Japanese cellular development
40
1981: NMT -- the first multinational cellular system
1982: The rise of GSM
1990: North America goes digital: IS-54
Prehistory (Birth to Bell Labs, 1924)

While puzzling over the mysteries of radio, many inventors worked concurrently on power
generation, telegraphs, lighting, and later, telephone. The thorough understanding of
electricity required to produce a reliable, practical radio system took a long time and
happened in different phases.
In 1820, Danish physicist Christian Oersted discovered electromagnetism, the science that
could help generate electrical power and, if fully understood and applied, usher in the era of
telecommunication.
Michael Faraday - 1791 to 1867

In 1821 Michael Faraday reversed Oersted's experiment and in so doing discovered
induction. This helped him build the world's first electricity generator. He worked on
different electrical problems in the next ten years, eventually publishing his results on
induction in 1831.
Joseph Henry - 1797 to 1878

In 1830 the great American scientist Professor Joseph Henry transmitted the first practical
electrical signal; showing that electromagnetism could do more than just create current or
pick up heavy weights -- it could communicate. In a stunning demonstration in his Albany
Academy classroom, Henry created the forerunner of the telegraph. While Henry did not
pursue electrical signaling, he did help someone who did. And that man was Samuel Finley
Breese Morse.
Samuel Morse - 1791 to 1872
41
In 1837 Samuel Morse invented the first practical telegraph, applied for its patent in 1838 and
was finally granted it in 1848. Joseph Henry helped Morse build a telegraph relay or repeater
that allowed long distance operation. The telegraph brought the country closer and eventually
the world. Morse also experimented with wireless, not by passing signals though the
atmosphere but through the earth and water. Without a cable.
Wireless by conduction
On October 18, 1842, Morse laid wires between Governor's Island and Castle Garden, New
York, a distance of about a mile. Part of that circuit was under water. But before he could
complete this demonstration a passing ship pulled up his cable, ending it seemed, his
experiment. Undaunted, Morse proceeded without the cable, passing his telegraph signals
through the water itself. This is wireless by conduction
Over the next thirty years most inventors and developers concentrated on wire line
telegraphy, that is, conventional telegraphy carried over wires suspended on poles. Few
tinkered exclusively with wireless since a basic radio theory had not yet been worked out.
Telegraphy, however, did produce a good understanding of wireless by induction since wires
ran parallel to each other and often induced rogue currents into other lines.
Early electromagnetic research

In 1843 Faraday began intensive research into whether space could conduct electricity.
In 1864 Maxwell released his paper "Dynamical Theory of the Electromagnetic Field" which
concluded that light, electricity and magnetism were all related and that all electromagnetic
phenomena traveled in waves.
Induction and Dr. Loomis

In 1865, a dentist Dr. Mahlon Loomis of Virginia may have been the first person to
communicate through wireless via the atmosphere. Between 1866 and 1873 he transmitted
telegraphic messages at a distance of 18 miles. At one location he even flew a metal-framed
kite on a metal wire, perhaps taking inspiration from Benjamin Franklin. At another location
a similar kite picked up these signals and noted them with a galvanometer.
42
Maxwell's 1864 conclusions were distributed around the world and created a sensation. But it
was not until 1888 that Professor Heinrich Hertz of Bonn, Germany, could produce and
detect radio waves consistently and reliably.
On November 22, 1875, while working on acoustical telegraphy, a science close to
telephony, Thomas Alva Edison noticed unusual looking electro-magnetic sparks.
D.E. Hughes and the first radio-telephone reception.

From 1879 to 1886, London-born David Hughes discovered radio waves but was told
incorrectly that he had discovered no such thing. Discouraged, he pursued radio no further.
Hughes noticed a clicking noise in his home built telephone each time he worked using his
induction balance, a device now often used as a metal detector. He transmitted signals from
one room to another in his house in London. But since the greatest range there was about 60
feet, Hughes took to the streets with his telephone, intently listening for the clicking
produced by his clockwork transmitter, gradually diminishing until it no longer could be
heard.
Alexander Graham Bell was the man who invented the telephone and made the first call on a
wired telephone to Thomas Watson. Bell was also first with radio.
1888 onwards: Radio development begins in earnest

In 1888 the German, Heinrich Hertz, conclusively proved Maxwell's prediction that
electricity could travel in waves through the atmosphere. Unlike Hughes, the extensive and
systematic experiments into radio waves that Hertz conducted were recognized and validated
by inventors around the world.
Jagadish Chandra Bose demonstrated electromagnetic waves in 1895 "by using them to ring
a bell remotely and to explode some gunpowder".
Marconi established the first successful radio system. In 1901, his radio-telegraph system
sent signals across the Atlantic Ocean. Ships were the first wireless mobile platforms. In
43
1901 Marconi placed a radio aboard a Thorny croft steam-powered truck, thus producing the
first land-based wireless mobile transmitting data, not voice.
In December 24, 1906, Reginald Fessenden accomplished the first radio band wave
communication of human speech over a distance of 11 miles, from Brant Rock,
Massachusetts, to ships in the Atlantic Ocean. Radio was no longer limited to telegraph
codes, no longer just a wireless telegraph, but a means of verbal communication.
Wireless by conduction
On October 18, 1842, Morse laid wires between Governor's Island and Castle Garden, New
York, a distance of about a mile. Part of that circuit was under water. But before he could
complete this demonstration a passing ship pulled up his cable, ending it seemed, his
experiment. Undaunted, Morse proceeded without the cable, passing his telegraph signals
through the water itself. This is wireless by conduction
Over the next thirty years most inventors and developers concentrated on wire line
telegraphy, that is, conventional telegraphy carried over wires suspended on poles. Few
tinkered exclusively with wireless since a basic radio theory had not yet been worked out.
Telegraphy, however, did produce a good understanding of wireless by induction since wires
ran parallel to each other and often induced rogue currents into other lines.
Early electromagnetic research

In 1843 Faraday began intensive research into whether space could conduct electricity.
In 1864 Maxwell released his paper "Dynamical Theory of the Electromagnetic Field" which
concluded that light, electricity and magnetism were all related and that all electromagnetic
phenomena traveled in waves.
Induction and Dr. Loomis

In 1865, a dentist Dr. Mahlon Loomis of Virginia may have been the first person to
communicate through wireless via the atmosphere. Between 1866 and 1873 he transmitted
telegraphic messages at a distance of 18 miles. At one location he even flew a metal-framed
44
kite on a metal wire, perhaps taking inspiration from Benjamin Franklin. At another location
a similar kite picked up these signals and noted them with a galvanometer.

Maxwell's 1864 conclusions were distributed around the world and created a sensation. But it
was not until 1888 that Professor Heinrich Hertz of Bonn, Germany, could produce and
detect radio waves consistently and reliably.
On November 22, 1875, while working on acoustical telegraphy, a science close to
telephony, Thomas Alva Edison noticed unusual looking electro-magnetic sparks.
D.E. Hughes and the first radio-telephone reception.

From 1879 to 1886, London-born David Hughes discovered radio waves but was told
incorrectly that he had discovered no such thing. Discouraged, he pursued radio no further.
Hughes noticed a clicking noise in his home built telephone each time he worked using his
induction balance, a device now often used as a metal detector. He transmitted signals from
one room to another in his house in London. But since the greatest range there was about 60
feet, Hughes took to the streets with his telephone, intently listening for the clicking
produced by his clockwork transmitter, gradually diminishing until it no longer could be
heard.
Alexander Graham Bell was the man who invented the telephone and made the first call on a
wired telephone to Thomas Watson. Bell was also first with radio.
1888 onwards: Radio development begins in earnest

In 1888 the German, Heinrich Hertz, conclusively proved Maxwell's prediction that
electricity could travel in waves through the atmosphere. Unlike Hughes, the extensive and
systematic experiments into radio waves that Hertz conducted were recognised and validated
by inventors around the world.
Jagadish Chandra Bose demonstrated electromagnetic waves in 1895 "by using them to ring
a bell remotely and to explode some gunpowder".
Marconi established the first successful radio system. In 1901, his radio-telegraph system
sent signals across the Atlantic Ocean. Ships were the first wireless mobile platforms. In
45
1901 Marconi placed a radio aboard a Thorny croft steam-powered truck, thus producing the
first land-based wireless mobile transmitting data, not voice.
In December 24, 1906, Reginald Fessenden accomplished the first radio bandwave
communication of human speech over a distance of 11 miles, from Brant Rock,
Massachusetts, to ships in the Atlantic Ocean. Radio was no longer limited to telegraph
codes, no longer just a wireless telegraph, but a means of verbal communication.
1989
In 1989, GSM responsibility was transferred to the European Telecommunication Standards
Institute (ETSI), and phase I of the GSM specifications was published in 1990. Commercial
services started in mid 1991, and by 1993 there were 36 GSM networks in 22 countries, with
25 additional countries like South Africa, Australia and many Middle and Far East countries
opting for GSM. By the beginning of 1994, there were 1.3 million subscribers worldwide.
The developers of GSM chose an unproven (at that time) digital system, as opposed to the
then standard analog cellular systems like AMPS in the United States and TACS in the
United Kingdom. They had faith in the advancements in compression algorithms and digital
signal processors to allow the fulfillment of the original criteria and the continual
improvement of the system in terms of quality and cost.
The European Telecommunications Standards Institute (ETSI) defined GSM as the
internationally accepted digital cellular telephony standard.
1990
· Phase 1 GSM 900 specifications were frozen
· DCS adaptation started.
· Validation systems implemented.
· First GSM World congress at Rome had 650 participants.
1991
· First GSM specification was demonstrated.
· DCS specifications were frozen.
· GSM World Congress at Nice had 690 participants.
1992
· January - The first GSM network operator was Oy Radiolinja Ab in Finland.
46
· December 1992 - 13 networks were on air in 7 areas.
· GSM World Congress at Berlin had 630 participants.
1993
· GSM was demonstrated for the first time in Africa at Telkom '93 in Cape Town.
· Roaming agreements between several operators were established.
· By December 1993, 32 networks were on air in 18 areas.
· GSM World Congress at Lisbon progressed with 760 participants.
· Telkom '93 was held in Cape Town. First GSM systems were shown.
1994
· First GSM networks in Africa were launched in South Africa.
· Phase 2 data /fax bearer services were launched.
· Vodacom became the first GSM network in the world to implement data/fax.
· GSM World Congress at Athens drew 780 participants.
· December 1994 -- 69 networks were on air in 43 areas.
1995
· GSM MoU was formally registered as an association registered in Switzerland with 156
members from 86 areas.
· GSM World Congress at Madrid attracted 1400 participants.
· Fax, Data and SMS roaming started.
· GSM phase 2 standardization was completed, including adaptation for PCS 1900.
· First PCS 1900 network was shown live 'on air' in the USA.
· Telecom '95, Geneva -- Nokia shows 33.6 kbps multimedia data via GSM.
· Namibia goes on-line.
· Ericsson 337 wins GSM ‘phone of the year’.
· US FCC auctioned off PCS licenses.
1996
· GSM World Congress was held in Cannes.
· GSM MoU Plenary was held in Atlanta GA, USA.
· Option International launches the world's first GSM/Fixed-line modem.
47
2001
· Feb -- GSM Conference held in Cannes.
· By May 2001 there were 500m GSM 900/1800/1900 users worldwide.
PRODUCT’S PROFILE
SIM CARD
A subscriber identity module is a smart card that securely stores the key identifying a mobile
phone service subscriber, as well as subscription information, preferences and text messages.
The equivalent of a SIM in UMTS is a Universal Subscriber Identity Module (USIM).
The SIM stores network state information such as its current location area identity (LAI). If
the handset is turned off and back on again it will take data off the SIM and search for the
LAI it was in. This saves time by avoiding having to search the whole list of frequencies that
the telephone normally would. Each SIM is uniquely identified by its ICCID [International
Circuit Card ID].
SIM cards identify users uniquely by holding an IMSI.
Japan's PDC system also specifies a SIM, but this has never been implemented
commercially. The specification of the interface between the Mobile Equipment and the SIM
is given in the RCR STD-27 annex 4. The Subscriber Identity Module Expert Group was a
committee of specialists assembled by the European Telecommunications Standards Institute
(ETSI) to draw up the specifications (GSM 11.11) for interfacing between smart cards and
mobile telephones. In 1994, the name SIMEG was changed to SMG9.
In July 2005, the Finnish government announced that a Citizen Certificate - a government-
guaranteed 'electronic identity' included in a SIM card - will be made available to every
individual resident in Finland before the end of 2005, allowing mobile phone users to access
e-services on the move. The Citizen Certificate has been described as "basically an e-ID card
that will be compatible with several hardware devices, such as mobile phones, PDAs,
personal computers, Digital TV sets, and public web kiosks". [1] The first SIM cards with
embedded Citizen Certificates have already been made available in selected localities.
The use of SIM card is mandatory in the GSM world, whereas the SIM (RUIM) is not very
popular in the CDMA world.
48
The major SIM card vendors in the market are Axalto, Gemplus, G&D and Oberthur Card
Systems.
W-SIM is a SIM card which also integrates core cellular technology into the card itself.
Prepaid plans
Idea prepaid services: - Following are the prepaid services provided by the Idea. The plan
rate and call charges varies according to the plans.
Idea Introduces Lifelong validity On 2OO Flexi recharge with Full talk time on all Future
Recharges -
MRP Rs. 200/-
Talk time Rs. 25/-
Validity Lifetime
Tariff
Local (Idea-Idea & Others) Rs. 1/- per minute
STD (All over India) Rs. 1.50/- per minute
SMS Rs. 1 / 2 / 5 for Local / National / International respectively.
Terms and Conditions -
1) Validity for lifelong is applicable as per license period in each circle and is subject to
change in case any regulatory condition changes in the future.
2) Connection will be permanently deactivated if there is no incoming or outgoing for a
period of 6 months.
3) This offer cannot be coupled with any other promotional scheme/tariff packs.
4) Rates and conditions are subject to change.
5) Not applicable for Dealer/ Associate demo line.
Daily Decrement Pack with Lifelong 200 -

SMS Keyword LTP to 4141 for activation. On daily decrement of Rs. 1.83/-
Tariff
Local (Mobile to Mobile) Rs. 0.99/- per minute
Local LL Calls Rs. 0.99/- for 30 Secs.
STD all O/g Calls Rs. 0.99/- for 30 Secs.
49
SMS Rs. 1 / 2 / 5 for Local / National / International respectively
Recharge Vouchers:-
Recharge vouchers available from Rs. 10 to Rs. 5000 in Flexi and on all physical
Denominations.
Daily Deduction of Rs. 5/- (Rs. 4 for 1100 and above) waived if usage is more than 10 mins.
in a day.
Outgoing Tariff
Local Voice Charges
Idea to Idea Rs. 1/-
Other Mobile Rs. 1/-
Landline Rs. 1/-
National Voice Charges STD Rs. 1.50/-
International Voice Charges ISD

ROW 1-America, Europe,
SAARC, Asia & oceanic countries (excluding countries in ROW 2 &others) Rs. 7.2/-
ROW 2-Countries excluding

ROW 1 & Others Rs. 9.99/-
Others-Sakhalin, Sao Tome

& Principe, Solomon
Islands, Vanuatu, Tokelau,
Tuvalu, Cook Island, Diego
Garcia, Cuba, Guinea
Bissau, Nauru, Norfolk
Island. Rs. 50/-
SMS Charges
Local Rs. 1/-
50
National Rs. 2/-
International Rs. 5/-
!DEA ALL POWER VOUCHER

S.NO. MRP BENEFITS VALID DATE
1 31 50 Paise call/sms std & local 1 year power voucher
2 33 1 paise per sec. call std & local 1 year power voucher
20 DAYS(11P.M TO
3 28 200 MIN IDEA TO IDEA NIGHT CALL 8A.M)
5 22 IDEA 2 IDEA10/- PAISE 30 days(11p.m to 7a.m)
6 27 idea 2 idea 30/-paise 30 days
!DEA SMS FREE POWER VOUCHER

1 11 75 LOCAL SMS FREE 10 DAYS
2 12 ALL LOCAL SMS 10PS 30 DAYS
4 41 200 SMS LOCAL& STD 30 DAYS
5 86 800LOCAL SMS FREE 30 DAYS
LOCAL IDEA TO IDEA MINUTES

1 29 50 MINUTES 15 DAYS
51
IDEA TO OTHER NETWORK MINUTES
S.NO. MRP BENEFITS
VALID DATE
1 N/A N/A N/A
!DEA TO STD MINUTES

1 16 26 STD MINUTES 7 DAYS
!dea Roaming Voucher

VALID
S.NO. MRP BENEFITS DATE
All Local Call 50ps.min.& S.T.D.60ps.min In Roaming Incomeing & outgoing 70ps. 1YEAR POWER
1 42 (UPE se UPW kai liye Outgoing 50ps. Or incomeing free) VOUCHER
all local call 1ps/sec. S.t.d. 1.2.ps./sec In romaing outgoing or incomeing 1YEAR POWER
2 43 1.4.ps/sec( UPE se UPW kai liye outgoing 1.ps/sec or incomeing free) VOUCHER
Idea full talk time offer
FULL TALK TIME OFFER !DEA

330 297+(33 min idea to idea for 1 month)
440 440
550 550
786 810
2010+(2010 min free idea to idea 11p.m to
2010 7a.m)
52
How to Remote Re-charge:-
Buy a re-charge voucher –
· Dial 9837198371
· Enter Choice of language - 1 for English and 2 for Hindi
· Enter mobile number with 91 prefix
· Enter Access PIN number (last four digit of mobile number)
· For balance dial 1, for recharge dial 2, for language change dial 3, for PIN change dial 4
· Enter 12 digit secret codes
If you need any help, you will find a friendly guide at the other end of these Toll Free
numbers on your new
Idea Chit Chat card:-

Just dial –9837012345
· *123# to know your balance and validity.
· 346 to recharge.
· 345 for General enquiry (balance & validity).
· 347 to reach Team Response. (Toll free from home network).
POST PAID PLANS
Idea’s post-paid service is a type of mobile service which a customer uses for mobile
communication. In this service the rent for service is paid after using the service and the
period of paying rent is usually one month. The customers receive bills for his outgoing calls
and pay it at any Idea office (i.e. at franchisee).
To get this service the customer has to fulfill some obligation like fill-up of forms
request of connection etc. The customer has to fill the following forms.
1. Subscriber agreement form.(SAF form)
2. Tariff plan and supplementary services form.
3. Form no. 60.
53
4. Post paid document checklist.
SUBSCRIBER AGREEMENT FORM
This form is filled by the customer and franchisee both. The customer gives his name and
address and the franchisee office prove the address verification. In this the customer and the
franchisee both comes under an agreement that the information given by the customer and
the information about services given by the franchisee are correct and of full satisfaction.
TARIF PLAN AND SUPPLEMENTARY SERVICES FORM

In this form the customer tell and fill the services of post paid used by him or her. One can
change his plans by request from this form.
POST PAID DUCUMENT CHECKLIST
This contains the list of identity and address proof documents which the gives for using
mobile services. The documents of identity proof and address proof are mentioned and ticked
in this form like Income tax PAN Card/photo credit card/Voter ID card/passport etc.
FORM NO. 60
This form is submitted from the end of the customer in case if he does not have a PAN card.
For the fulfillment of the taxation obligation this form is submitted. For getting a successful
connection a customer has to fill tow form named as form no. 60 (1) and form no.60 (2). In
this form the subscriber fills the detail of tax paying information and the detail of every tax
paid by him or her to the government.
TYPES OF POST PAID PLANS

Following are the postpaid plans of Idea mobile communication ltd. Used by the customers.
1. Life time 500 postpaid
2. CUG (closed user group) plan
3. F&F (friends for ever) plan
4. Corporate plan
5. New corporate plan
54
6. Senior citizen plan
7. Advance 249 plan
8. 199 CUG plan
The call charges and tariffs are different in different plans.
1. Life time 500 postpaid: - This plan is used for incoming purpose by the customer.
2. CUG (closed user group) plan: - This plan is used by the customer for easy talking to
their friends. The call charges of this plan are very low so one can easily use this
service.
3. F&F (friends for ever) plan:- This plan is used by the customers having more
outgoing calls from their cell phone within the circle and they spend more than 60
minutes everyday in calling to their relatives or their friends. Idea provide a free
calling facility to these customers as this plan lets the customer to call 25 idea
numbers free at any time for any time. There are no call charges to call on those 25
numbers provided by idea mobile communication limited. A customer has the
facility to choose the 25 numbers on which he or she want to call free any time to the
whole month.
4. Corporate plan: - This plan is provided to the large companies or organizations
having a yearly turnover of more than 25 Lakhs. Without fulfilling this condition no
one can get this connection. The main facility on this plan is that the members
having these connections can talk to each other without paying any charges to the
company. All the numbers taken in that group is totally free to call with each other
and the call to any other mobile and landline is also very low than any other plan.
5. New corporate plan: - The new corporate plan is somewhat advance than that of
corporate plan. It is having 50 free SMS to any mobile and also the call charges are
low than that of corporate plan. Mostly now a day especially in Ghaziabad, U.P. the
subscribers want corporate plan prefer the New Corporate Plan. The obligation and
the rules to get this plan are same as that of corporate plan.
6. Senior citizen plan: - This plan is only for senior citizen of the country. The main
feature of this plan is that the subscriber has neither to pay any security nr activation
fee, SIM charges. The connection given to the customer is totally free. He has not to
pay any charges only the bill is being submitted per month used by the subscriber.
55
Ghaziabad (U.P.) - !dea Postpaid
IDEA post-paid cards are an effective way of keeping in touch, no matter where you are.
First 2 minutes OUTGOING FREE, limited calls per day -
Idea has come up with the attractive 2 minutes free outgoing talk time package on both local
and STD numbers. Calling rates after free minutes would be as applicable in the price plan of
the subscribers. Have a look at the packages below and make your pick.
These packages are available both for new and existing customers. Existing subscribers can
also take these packages by just sending "Idea", or "Mobile" or "Local" or "STD" as SMS to
'3434'.
Add On Pack Benefit Rental Talk time Validity

Idea Free First 3 Min Rs. 100/- 25 30 Days
Package Free on
Every Local
Idea Calls
Mobile Free First 3 Min Rs. 250 First 2 50 30 Days
Free on Min Free on
Every Local Every Local
Mobile Call Call /-
Local Free First 3 Min Rs. 750/- 75 30 Days
Free on
Every Local
Call
Local & STD First 3 Min Rs. 2000/- 200 30 Days
Free Free on
Every Local &
STD
Call
56
Tariffs:
Description Buzz 12 Months Buzz 150 Base Plan Lifelong 995
99 Advance with Plan
Rental Plan M2M &
Buzz 99 STD Pack
Rental (Rs.) 99* 150 175 995(one
99 time fee for
(waived for 1 life)
year)
CLI (Rs.) 25 25 25 25 49
Total 124 25 200 264 49
Rental (Rs.)
Total Entry 700 1294 700 700 1294
Fees
 Rental waiver of Rs. 99/- if usage exceed Rs. 500/- in Buzz 99 New. (In home circle)
Approximate Financial Implications - As per TRAI Format
Plans for their Financial Implication Values: -
• Lifelong 500 Plan

• Buzz 99
• 12 Months Advance Rental Plan Buzz 99
• Buzz 150
• Base Plan with M2M & STD Pack
Idea Postpaid Entry Pricing –

• Activation - Rs. 500/- PEF, Rs. 100/- Activation and Rs. 100/- SIM (Inclusive Tax)
• Pre to Post Activation, - Rs. 500/- PEF, Rs. 100/- Activation (Inclusive Tax)
57
Tariff in Rs. per minute
Description Buzz 99 12 Months Buzz150 Base plan Lifelong

Advanced with M2M Plan 995
Rental Plan &STD Pack
Local OG 2.49 2.49 1.75 0.99 0.99/min
Idea to Idea
Local OG 2.49 2.49 1.75 0.99 0.99/min
Mo. to Mo.
Local OG 2.99 2.99 1.75 1.75 0.99/ 30 sec
Mo. to Fixed
STD
Idea to Idea 2.99 2.99 1.75 1.75 0.99/ 30 sec

– Delhi &
Haryana
Mobile to 2.99 2.99 2.99 1.99 0.99/ 30 sec
Mobile
Mobile to 3.99 3.99 2.99 3.99 0.99/ 30 sec
Fixed
Lifelong 200 -
One Time Fee Rs. 200/-
Monthly Rental 0
Monthly Minimum Commitment NA
CLIP Charges Rs. 49/- (optional)
Interest on Security Deposit NA

Monthly Variable Charges (Mins.) 100 200 300 400 500 1000
Chargeable Minutes (excluding free mins.) 142 284 425 567 709 1418
Estimated Monthly Bill (Rs.) 342 484 625 767 909 1618
Service Tax @ 10.2% 35 49 64 78 93 165
58
Estimated Total Monthly Bill 377 533 689 845 1002 1783
Buzz 99 -
Monthly Rental Rs. 99/-
CLIP Charges Rs. 25/-

Service Tax @ 10.2% 39 65 92 118 145 277
12 Months Advance Rental Plan Buzz 99 –
Monthly Rental Rs. 594/- for 12 months

100 200 300 400 500 1000

Monthly Variable Charges (Mins.)
Service Tax @ 10.2% 34 60 87 113 140 272
Buzz 150 –
Monthly Rental Rs. 150/-

59
Service Tax @ 10.2% 38 59 79 99 120 222
413 633 853 1074 1294 2395
Estimated Total Monthly Bill
Applicable for all Bill Plans –
Other Charges (These are optional)

 STD Deposit - Rs. 500 /- (refundable on disconnection of facility)
 ISD Deposit - Rs. 2500 /- (refundable on disconnection of facility)
 National Roaming Access Fee - Rs. 49 /- per month
 National Roaming Deposit - Rs. 1000 /-
 Idea Friendly Roaming Access Fee - Rs. 25 /- per month
 Idea Friendly Roaming Deposit - Free
 Delhi Roaming Deposit & Access Fee - Free
ROAMING
Friendly Roam
Friendly Roam : You can now roam across "the heart of India" for just Rs.3/ -min. You can
now use your IDEA Cellular cellular service in Mumbai, Maharashtra, Goa, Madhya Pradesh
& Chattisgarh . With this service, as an IDEA Cellular subscriber you will be able to receive
calls from anywhere and also make calls to anywhere in India.
E.g: As a Maharashtra / Goa subscriber you will be able to make and receive calls on your
home IDEA Cellular number while roaming in Mumbai, Gujarat, Madhya Pradesh or
Chatisgarh. As a 9822003689 / 9822103689 customer you have the home network as
Maharashtra & Goa respectively. If you travel to Madhya Pradesh you can call Madhya
Pradesh as well as back to your home network (Mah & Goa) without having the STD facilty.
If you want to call Gujarat or Delhi, you cannot call unless you have the STD facility
60
 These charges are in addition to the subscriber's normal IDEA Cellular activation
charges.
Outgoing SMS is charged Rs. 3/- per message in Mumbai & Rs. 1.75/- per message in
Delhi (Airtel) along with 5% service tax on the same.
National Roam
National Roam: As an IDEA Cellular subscriber you can now opt for National Roam
(Automatic Roaming) facility. This facility enables you to receive calls on your local IDEA
Cellular number even when you are in a city or state outside the IDEA Cellular network area.
Currently National Roam allows you to use your IDEA Cellular Service in most of the states,
the four metros, major cities & towns with the support of our partner operators. So even if
you are away from your home network you can still receive calls on your IDEA Cellular
number. This means you no longer need to bother about informing your associates about
your contact number each time you travel. So, from now, make your business, a business
without boundaries.
This actually means that 'National Roam' brings you the advantage of having just one number
across India, i.e. your local IDEA Cellular number. To avail of the National Roam facility,
you will need to have STD facility activated on your local IDEA Cellular number.
Airtime charges :
The standard airtime rates for roaming service applicable in areas covered under National
Roam are :
Rs.3/- per minute, 24 hours a day, 7 days a week + 8% surcharge on the Airtime (Incoming
& Outgoing calls) and the applicable STD calls.
World Roam
Now, an IDEA Cellular subscriber can use his cellular across five continents spanning more
than 230 countries.....
More about IDEA Cellular World Roam
61
AUTOMATIC ROAMING PRODUCT DETAILS
This feature allows you to use your cellular service across the world with your local IDEA
Cellular number. Now you will not miss all those important incoming calls while traveling
internationally. The hassle of informing customers, business associates and friends of your
travel plans and locations are over! Your local IDEA Cellular number remains the same
across the world.
Major Benefit: One number – The IDEA Cellular number across the world. Make and
receive calls on your IDEA Cellular number.
World Roam : Currently available in Australia, Azerbaijan, Bahrain, England, Finland,
France, Germany, Greece, Hong Kong, Israel, Italy, Netherlands, Poland, Portugal, Russia,
Sri Lanka, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, United Arab
Emirates.
These charges are exclusive of the subscribers normal IDEA Cellular activation charges
62
World Roam usage charges
Airtime & PSTN charges will vary from operator to operator and country to country. The
charges will be billed in Indian Rupees and will appear in the subscriber's regular monthly
usage bill.
Note :
 The subscriber will need to have the ISD feature activated on his / her service to be
eligible for World Roam activation.
 The subscriber will have to pay Incoming ISD from the Home Network to the Visited
Network for all incoming calls.
 The Airtime and PSTN charges will vary from operator to operator within a country
and also country to country.
 The above charges are inclusive of the National Roam activation, Monthly Fee &
Roaming deposit.
 The National Roam usage charges are exclusive of the subscribers home usage
charges or any rate plan. A 5 % service tax will be applicable on all charges.
63
CHAPTER-5
RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. One can also define research
as a scientific and systematic search for pertinent information on a specific topic. In fact
research is an art of scientific investigation. The advance learner’s dictionary of current
English lays down the meaning of research as “a careful investigation or inquiry especially
through search for new facts in any branch of knowledge.
OBJECTIVE OF RESEARCH---
The purpose of research is to discover answers to questions through the application of
scientific procedures. The main aim of research is to find out the truth which is hidden or
which has not been discovered as yet.
The main objectives of research are as follows
 To gain familiarity with the phenomenon or to achieve new insight in to it.
 To portray accurately the characteristic of a particular individual, situation or a group.
 To determine the frequency with which something occurs or with which it is associated
with something else.
 To test a hypothesis of a casual relationship between variables.
64
5.1 RESEARCH DESIGN—
Research process consists of series of actions or steps necessary to effectively carry out
research and desired sequencing of these steps. And the process of research can be defined by
following steps-
1.Formulating the research problem

2.extensive literature survey
12. Development of working hypothesis
13. preparing the research design
14. Determining sample design
15. Collection of data
16. Execution of project
17. Analysis of data
18. Testing of hypothesis
19. Interpretation
20. Preparation of report
1. Formulating the research problem:-

Research problem can be formulated on the basis of nature and variables. Initially the
problem may be stated in a broad way and than the ambiguities, if any, relating to the
problem be resolved. Then the feasibility of a particular solution has to be considered before
a working formulation of the problem can be setup. Essentially two steps are involved in
formulating the research problem, viz, understanding the problem thoroughly, and rephrasing
the same in to maniple terms from an analytical point of view.
The best way of understanding of problem is to discus it with once on colleagues or
with those having some expertise in matters. In the academic institution the researcher can
seek the help from a guide who is usually an experienced man and has several research
problems in mind. In private business units or in governmental organization, the problem is
usually earmarked by the administrative agencies.
65
2. Extensive literature survey:-
Once the problem is formulated, it becomes compulsory for a research worker writing
a thesis for a Ph.D. degree to write a synopsis of the topic and submit it to the necessary
committee of the research board for approval. The researcher should undertake extensive
literature survey connected with the problem. For this journals and published bibliographies
are the fist place to go to. A good library will be a great help to the researcher at this stage.
3. Development of working hypothesis:-

After literature survey researcher should state in clear terms the working hypothesis or
hypothesis. As such the manner in which research hypothesis are developed is particularly
important since they provide the focal point for research. The development of working
hypothesis plays an important role; it should be very specific and limited to the piece of
research in hand because it has to be tested. It also indicates the type of data required and the
type of methods of data analysis to be used.
How does one go about developing working hypothesis? The answer is by using the
following approaches.
I. Discussion with colleagues and experts about the problem, its origin and objectives in
seeking a solution.
II. Examination of data and records, if available, concerning the problem for possible
trends, particularities and other clues.
III. Exploratory personal investigation which involves original field interview on a limited
scale with interested parties and individuals with a view to secure greater insight in to
the practical aspects of the problem.
4. Preparing the research design:-
The research problem having been formulated in clear cut terms, the researcher will be
required to prepare a research design. The preparations of such a design facilitate to be as
efficient as possible yielding maximal information. The purpose of research may be
grouped in to four categories.
I. Exploration
66
II. Description
III. Diagnosis
IV. Experimentation
The preparation of research design, appropriate for a particular research problem,
involves usually the consideration of the following
I. The means of obtaining the information.
II. The availability and skills of the researcher and his staff.
III. Explanation of the way in which selected means of obtaining information will be
organized and the reasoning leading to the selection.
IV. The time available for the research.
V. The cost factor relating to research, i.e. the finance available for the purpose.
5. Determining sample design:-

For determination of sample design ,it can be presumed that in such an enquiry when all
the items are covered no element of chance is left and highest accuracy is obtained even the
slightest element of bias in such an enquiry will get larger and larger as the number of
observation increases. Hence, quite often be selecting only a few items from the universe for
our study purpose. The items so selected constitute what is technically called a sample.
The researchers must decide the way of selecting a sample or what is popularly
known as the sample design .a sample design is a definite plan determined before any data
are actually collected for obtaining a sample from a given population. Sample can be either
probability sample or non probability sample. Probability sample are those based on simple
random sampling , systematic sampling, cluster sampling where as non probability sampling
are those based on convenience sampling, judgment sampling and quota sampling technique.
A brief mention of the important sample designs is as follows:
I. Deliberate sampling---
Deliberate sampling id also known as purposive or non-probability sampling. This
sampling method involves purposive or deliberate selection of particular units of the universe
for constituting a sample which represents the universe. When population or elements are
selected for inclusion in the sample based on the ease of access, it can be called convenience
sampling. If a researcher whishes to ensure data from, say, Gasoline, buyers, he may select a
67
fixed number of petrol stations and may conduct interview at these stations. This would be an
example of convenience sample of Gasoline buyers. On the other hand, in judgment
sampling the researcher’s judgment is used for selecting items which he considers as
representative of the population.
II. Simple random sampling—

This type of sampling is also known as chance sampling or probability sampling
where each and every item in the population has an equal chance of inclusion in the sample
and each one of the possible samples. For example, if we have to select sample of 300 items
from a universe of 15000 items, than we can put the names or numbers of all the 15000 items
on slips of paper and conduct a lottery.
III. Systematic sampling—
In some instances the most practical way of sampling is to select every 15 th name on a
list, every ten hose on one side of street and so on. Sampling of this type is known as
systematic sampling. In such a design the selection process starts by picking some random
point in the list and then every nth element is selected until the desired number is secured.
IV. Stratified sampling—
If the population from which a sample is to be drown does not constitute a
homogeneous group, then stratified sampling is applied. If the item selected from
each stratum is based on simple random sampling the entire procedure, first
stratification and then simple random sampling, is known as stratified random
sampling
V. Quota sampling—
In stratified sampling the cost of taking random sample from individual strata is often
so expansive that interviewers or simply given quota to filled from different strata. Quota
samples generally happen to be judgment samples rather than random samples.
VI. Cluster sampling and area sampling—
Cluster sampling involves grouping the population and then selecting the groups or
the clusters rather than individual elements for inclusion in the sample, suppose some
departmental stores wishes to sample its credit card holders. It has a suit its cards to 15000
68
customers. The sample size is to be kept say 450. For cluster sampling this list of 15000
holders could be formed in to 100 clusters of 150 card holders each.
VII. Multistage sampling—
This is further development of idea of cluster sampling. Under multi stage sampling
the first stage may be to select large primary sampling units such as states, then districts, then
towns and finally certain families within towns.
VIII. Sequential sampling—
This is some what a complex sample design where the ultimate size of the sample is not fixed
in advance but is determined according to mathematical decisions on the basis of information
yielded as survey progress. This design is usually adopted under acceptance sampling plan in
the context of statistical quality control.
6. Collecting of the data:-
Once the sample design is decided then it becomes necessary to collect data that are
appropriate. There are several ways of collecting the appropriate data which is differ
considerably in context of money cost, time and other resources at the disposal of the
researcher.
Primary data can be collected either through experiment or survey. If the researcher
conducts and experiments, he observes some qualitative measurements, or the data, with the
help of which he examines the truth contain in the hypothesis. But in the case of survey, data
can be collected by anyone or more of the following ways.
By observation: - this method implies the collection of information by way of
investigators own observation, relates to what is currently happening and is not complicated
by either the past behavior or future intentions or attitudes of respondents.
Through personal interview: - This method of collecting data is usually carried out in
a structured way where output depends upon the ability of the interviewers to a large extent.
Through telephone interviews: - This method of collecting information involves
contacting the respondent on telephone itself, when the survey has to be accomplished in a
very limited time.
By mailing of questionnaires: - Questionnaires are mailed to the respondents with a
request to return after completing the same. It is the most extensively used method in various
69
economic and business surveys. Before applying the method, usually a pilot study for testing
the questionnaires is conducted wh9ich reveals the weaknesses, if any, of the questionnaires.
Through Schedules: - Under this method the enumerators are appointed and given
training. These enumerators go to respondents with these schedules. Data are collected by
filling up the schedules by enumerators on the basis of replies given by respondents. Some
occasional field checks on the work of the enumerators may ensure social work.
7. Execution of the project:-

Execution of the project is a very important step in the research process. If the
execution of the project proceeds on correct line, the data to be collected would be adequate
and dependable. The researcher should see that the project executed in a systematic manner
and in time. If the survey is to be conducted by means of structured questionnaires, data can
be readily machine-processed. In such a situation, questions as well as possible answers may
be coded. The training may be given with the help of instruction manuals which explain
clearly the job of the interviewers at each step. A careful watch should be kept for
unanticipated factors in order to keep the survey as much realistic as possible.
If some of the respondents do not co operate, some suitable method should be design
to tackle this problem. One method of dealing with a non response problem is to make a list
of the non respondents and take a small sub sample of them, and then with the help of experts
vigorous efforts can be made for securing response.
8. Analysis of data:-
After the data has been collected, the researcher turns to the task of analyzing them.
The analysis of data requires a no. of closely related operation such as establishment of
categories, the application of these categories of raw data through coding, tabulation and then
drawing statistical inferences. Thus, researcher should classify the raw data in to some
purposeful and usable categories.
Coding operation is usually done at this stage through which the categories of data are
transformed in to symbols that may be tabulated and counted.
Editing is the procedure that improves the quality of the data for coding. Whit coding
the stage is ready for tabulation.
70
Tabulation is a part of the technical procedure where in the classified data are put in
the form of tables.
Analysis work after tabulation is generally based on the computation of various
percentage coefficients etc. by applying various well defined statistical formulae.
9. Hypothesis testing:-
After analyzing the data as stated above the researcher is in a position to test the
hypothesis, if any he had formulated earlier. Do the facts support the hypothesis or they
happen to be contrary? This is the usual question which should be answered while testing
hypothesis. Various tests such as Chi-square test, t-test, and f-test have been developed for
the purpose. The hypothesis may be tested by using one or more of such tests.
10. Generalizations and interpretation: -
If a hypothesis is tested and upheld several times, it may be possible for the researcher to
arrive at generalization. i.e. to build a theory. As a matter of fact the real value of research
lies in the ability to arrive at certain generalizations. If the researcher had no hypothesis to
start with he might seek to explain his findings on the basis of some theory. It is known as
interpretation.
11. Preparation of the report or thesis: -

Finally the researcher has to prepare the eport of what has been done by him. Writing of
report must be done with great care keeping in view the following.
1. The layout of report should be as follows—(1) the preliminary pages; (2) the main
text ;( 3) the end matter.
In its preliminary pages the report should carry time and date followed by the
acknowledgements and foreward. Then there should be a table of contents followed by a list
of tables and list of graphs and charts, if any, given in the report.
The main text of the report should have the following parts.
(a) Introduction: - It should contain a clear statement of the objective of the
research and an explanation of the methodology adopted in accomplishing the
research. The scope of the study along with various limitations should as well
be stated in this part.
71
(b) Summary of findings: After introduction there would appear a statement of
finding and recommendations in non technical language. It the findings are
extensive they can be summarized.
(c) Main report: The main body of the report should be presented in logical
sequence and broken-down into readily identifiable sections.
(d) Conclusion: Toward the end of the main text, researcher should again put
down the results of his research clearly and precisely. In fact it is the final
summing up.
At the end of the report, appendices should be enlisted in respect of all technical data.
Bibliography, i.e. list of books, journals reports etc., consulted, should also be given
in the end. Index should also be given specially in a published research report.
2. Report should be written in a concise and objective style in simple language
avoiding vague expressions such as ‘it seems’, ‘there may be’, and the like.
3. Charts and illustrations in the main report should be used only if they present the
more information more clearly and forcibly.
4. Calculated ‘confidence limits’ much be mentioned and the various constraints
experienced in conducting research operations may as well be stated.
72
5.2 Data collection
Questionnaire: To test the validity and effectiveness of the recruitment and selection
procedures within the organisation and to test the validity and effectiveness of the policies
and procedures within the organisation.
 The basic rationale of Questionnaire is to ascertain the perception of the non-HR
departments in terms of the validity and effectiveness of the policies and procedures used
by the organisation. It is also in line with the assessment of any
suggestions/recommendations that the respondents from these Departments might have in
terms of the use of an alternative source/device of recruitment and selection, than what
already forms the current practice of the HR Department.
 Questionnaire would be administered to 15 respondents, holding a senior designation
within the Personnel Department of the organisation. It will also be administered to at
least 15 respondents belonging to typical Departments within the organisation and
holding senior designations within their respective Departments.
 Sampling Element
 For the purpose of administering the Questionnaire, the respondents would comprise of
personnel holding senior designations within the Personnel Department of the
73
organisation. The respondents for the Questionnaire will also be preferably being panel
members of the Recruitment & Selection Board of the organisation.
 The respondents would comprise of personnel holding senior designations within certain
typical Departments identified within the organisation, namely:
- Stores
- Finance
- Operations
- Electronics
- Engineering
 Sample Extent: The extent of the sample is confined to the Sahibabad operations of the
Dabur, specifically to the Administration.
 Sampling Technique
 Judgement Sampling would be used for the purpose of choosing the sample for the
purpose of administering Questionnaire. The identified expert would have a thorough
knowledge about all the respondents within the Personnel Department of the
organization. Thus his/her expertise would be incorporated in locating, identifying and
contacting the required respondents.
Again Judgement sampling would be effectively used in identifying the typical non - HR
Departments within the organisation and subsequently for the location and identification
of suitable respondents for Questionnaire.
74
5.3 LIMITATIONS
1. Should not waste time conversation with the customer who could not be conclusive.
2. Could not take any action if the customer complaints about something beyond my
authority.
3. Computer was not provided to answer the queries of the customer.
4. Should maintain the quantity of number of out calls with quality.
5. Customer do not answer properly ask irrelevant questions.
6. Many a time the customer’s cell phone was turned off/ out of range, when we used
cell phone for telly calling of customer for survey.
7. The scope of the study in terms of coverage is limited to the Delhi operations of the
idea ltd.
8. Within the organisation the study is limited to the top-level management of the
Personnel Department of the organisation (out of which samples of the respondents are
75
also members of the Recruitment & Selection committee). This is for the purpose of
administering the questionnaire.
9. In line with the purpose of conducting employee interviews, the study would be
confined to personnel holding typical designations within the organisation at different
levels of management.
10. Although the limitations that I faced in the organizations is the absence of Trade
Unions co-operation, otherwise which could have help me in understanding the industrial
relations in a comprehensive manner.
11. Secondly, the limitation that I have is the scope of collection of sample size which
was confined to only one department, which would have other wise made my study and
observations in an effective manner.
76
CHAPTER-6
FINDINGS AND DATA ANALYSIS
INCOMEWISE CLASSIFICATION OF SURVEYED CUSTOMERS :-
10%
10--15
34% 15--25
20%
20--25
25--30
10% 23% 30----above
Result
Most surveyed customers are average income group with income more than
10,000.
Note:-
People whose income 15,000 and above use cell phone because of business.
People whose income is between 10,000-15,000 use cellular phone because of
communication in society.
No body uses cell phone as the status symbol. At least no body says this.
77
PROFESSIONAL SPLIT OF SURVEYED CUSTOMERS:-
Service
Business/Trading
23% 17%
Business/Services
27% Business/Manufactu
23% ring
10%
Self-Employed
Result-
 17% customers are using mobile in service.
 27% customers are using mobile in business and trading.
 10% customers are using mobile in business and service.
 23% customers are using mobile in business and manufacturing.
 23% self employed customers are using mobile.
78
AGE WISE CLASSIFICATION OF SURVEYED CUSTOMERS:-
10%
33% 20-30
27% 30-40
40-50
50-above
30%
Result:-
 Most cellular phone users are o the age group between 20 to 50 years of
which the maximum users are between 20 to 30 years.
 Then the category between 30 to 50 years comes.
 Then the category between 40 to 50 years comes.
 It also provides a point that cell phone is a status symbol for the younger
generation.
79
EXPECTATION OF SURVEYED CUSTOMERS:-
13% 21%
More coverage area
Timely service provide
Timely reciept of bills
15%
Better schemes
51%
Result:-
Majority of customers feel that the company should deliver the bills of
customers at right time and the coverage area should be increased.
80
BEHAVIOR OF EMPLOYEE:-
17% 0% 17%
Exceptional
Very good
Good
17%
Satisfactory
Non- Satisfactory
49%
Result:-
The majority of respondents are just satisfied with the behavior of employees.
Rest has been equally distributed. No body really happy with the behavior.
81
REASON OF USING IDEA MOBILE SERVICE:-
Brand image
Good
10%
33% network/covera
ge
34% Services
23%
Coverage
Result:-
The difference among the distribution of respondent is not much but the main
emphasis is on network and services provided by the company.
82
EST MEANS OF HELP:-
0%
Helpful in
3% 0% business
Com munication
30%
in society
Extra ordinary
situation
Adds substance
67% to personality
Other
Result:--
66% customers use mobile in business.
30% customer use mobile in communication in society.
4% customer use mobile in extra ordinary situation and others are nil.
83
PERIOD OF USING IDEA SERVICE:-
3% 7% 1
13% 2
60% 17% 4
Result: -- Most surveyed customer says that they are using Idea as a mobile
service provider from the beginning of Idea at Ghaziabad, U.P.. Some of
respondent says that recently they have got connection due to good services
provided by the company and a good value in the market.
84
OTHER MAJOR POINTS WHICH HAVE BEEN SURVEYED
Mobile users;--
Sample Size 200
Yes 80% 160
No 20% 40
80%
70%
60%
50%
Series 1
40%
30%
20%
10%
0%
Yes No
85
AWARENESS OF 12345:-
Sample Size 200

Yes 85% 170
No 15% 30
90%
80%
70%
60%
50% East
40%
30%
20%
10%
0%
Yes No
86
Awareness of SMS Sending and Receiving:-
Sample Size 200
Yes 95% 190
No 5% 10
100%
90%
80%
70%
60%
50% East
40%
30%
20%
10%
0%
Yes No
87
Receives bills in time:-
Sample Size 200
Yes 85% 170
No 15% 30
90%
80%
70%
60%
50% East
40%
30%
20%
10%
0%
Yes No
88
Satisfaction of service:-
Sample Size 200
Yes 80% 160
No 20% 40
80%
70%
60%
50%
East
40%
30%
20%
10%
0%
Yes No
89
CHAPTER-7
7.1 FINDINGS
IDEA Cellular Ltd., the leading cellular operator of the country, accomplished yet another
landmark as its Ghaziabad, U.P. operations crossed the half million subscriber base in the
month of August 2004. IDEA Cellular became the only operator in the Ghaziabad, U.P.
circle to have achieved this milestone. IDEA Cellular, through its superior network and
aggressive marketing initiatives, has cornered over 41.59 % market share of the total net adds
of GSM cellular subscribers since its launch.
Commenting on this achievement, Mr. Vikram Mehmi, CEO, IDEA Cellular said, "Our
subscriber base has been moving northwards in all the Idea circles post acquisition by IDEA.
This is very encouraging for us as we have been able to not only retain our existing
customers but also kept adding new ones to our kitty at a scorching pace."
"IDEA network has become the fastest growing network, with over 200 cell sites in
Ghaziabad, U.P.. In order to meet the growing needs of customers, IDEA has already
commissioned second switch in Ghaziabad, U.P. with a capacity of 5, 00, 000 subscribers. In
addition to this we will be adding 71 more cell sites in the next 3 months." Mr. Mehmi added.
Journey to the ½ million mark
Growth Chart
November 2000 1, 00, 000
March 2002 (18 months) 2, 00, 000
September 2003 (18 months) 3, 00, 000
February 2004 (5 months) 4, 00, 000
August 2004 (6 months) 5, 00, 000
IDEA Cellular has 20 IDEA ‘n’ U outlets in Ghaziabad, U.P. and over 11000 retail outlets.
IDEA Cellular very recently became the first operator in the country to commercially offer
EDGE services to its subscribers in the Ghaziabad, U.P..
90
7.2 CONCLUSION
Idea is the most remarkable company in the field of communication. It has quite expressive
advertisements as compared to other communication companies which is increasing the
revenue of the company through different ideas or value added services.
Through creative ideas they are improving goodwill and making share in the minds and
hearts of customer.
During my survey I found that approximately 45% of the customer are using idea
connections. Still there are regular and updated requirement of new facilities. So Ghaziabad
is definitely a growing market for mobile communication and so there are large opportunities
for IDEA cellular company as people of Ghaziabad and now releasing the importance of idea
in their minds as the line says “Ek Idea Jo Badal De Apki Dunia”.
Idea should keep several campaign to aware customers about their value added services by
time to time.
REQUIREMENT:-
‘Necessity is the mother of Invention’ this is true everywhere. In the study first of all I
tried to find out the cause of the process of marketing.
I got the answer from idea cellular that here in idea major cause for the process is its
Expansion program as idea is growing vastly. Few other reasons are Replacement
vacancy Retirement hardly takes place here.
91
SOURCES:-
An organization’s excellence depends upon its employee’s performance, which has not
only to be maintained on a consistent level, but also must be improved constantly. All
this can be achieved if suitable employees are selected, through proper Recruitment and
Selection procedure.
METHODS:-
For the recruitment and selection various test include for e.g. aptitude test ,personality
test and group discussion. As we all know that, in today’s highly competitive age the
biggest problem is of retention of its highly skilled employees in the organization.
Recruitment plays a vital role in this regard. But it should be seen that no system is
without any flaws. Every system has its strong and weak points and is open for change at
any time.
IMPROVEMENT:-
IDEA a well-developed Selection System for its employee’s development. Thus, the
company provides scope for employees on future growth, career planning, training and
development.
92
7.3 RECOMMENDATION AND SUGGESTIONS
For improving the customer satisfaction and awareness level we should take the following
steps which will not only improve the level of satisfaction but will also provide the market
share in the long run.
1. Customer should provided with a booklet of facilities and service what so ever
he/she will get at the time of connection.
2. Customer should be out called from time to time and aware him/her about the
services and facilities.
3. Sales personnel should be instructed to educate the customer about the service.
4. Should inform the customer when he/she is close to the credit limit.
5. Customer should be informed at least three days in advance before barring
outgoing calls.
6. Company should make an arrangement that the customer must have to listen the
information pre-recorded message before being able to dial the desire number so
that he/she can not deny in future that he/she did not get message.
7. Improve the signal wherever they are weak.
8. Improve the signals on the highway.
9. The franchisee should be looked after properly so that they may always be loyal
to the company and push the product for better market share.
10. The charges what so ever the company charges from the customer should not be
complicated to understand.
11. Provide the facility If the company hikes the charges it may be in the form of:-
Free incoming
Less charges for receiving calls
No charges on a very period receiving a call.
12. The employees in the customer care should know each and everything about the
service so that he/she can answer the queries of the customer without any
confusion.
\
93
APPENDICES
QUESTIONNAIRE
Name…………………….
Designation……………….
Company…………………….
1) AGE :
2) GENDER : (a) Male (b) Female
3) MARITAL STATUS : (a) Married (b) Unmarried
1. How much time do you spend on telephony communication?
a.) 5 to 15 ( ) b. 30 to 60 ( )
c.) 15 to 30 ( ) d.) More than 60 ( )
2. Have you mobile phone?
a.) Yes ( ) b.) No ( )
3. What do you think cell phone is it?

a.) Necessity item ( ) b.) Luxurious item ( )
c.) Convenient item ( ) d.) Status symbol ( )
94
4. Which connection do you have?
a.) Idea Escotel ( ) b.) Reliance ( )
c.) BSNL ( ) d.) Airtel ( )
5. How did you come to know about Idea?

a.) Sales people ( ) b.) Friends ( )
c.) News paper ( ) d.) Hoardings ( )
e.) Other specify…………………………………………….
95
6. What do you think about the advantages of Idea connection?
a.) Mobility and connectivity ( )
b.) Security from unauthorized use ( )
c.) No cross connection ( )
d.) Hold of blank caller ( )
e.) Voice clarity ( )

7. In which connection you are using?
a.) prepaid ( ) b.) Post paid ( )
8. In future do you want to change your connection?

a.) yes ( ) b.) No ( )
9. Are you aware that postpaid connection can be converted in to pre paid on the same
no?
a.) yes b.) No
10. Any suggestion to improve our service
…………………………………………………………………………………………………
…………………………………………………………………………….
96
QUESTIONNAIRE SAMPLE (2)
1) Do you use Mobile?
Yes ( ) No ( )
2) Which Mobile connection do you have?
IDEA
RELIANCE
VODAFONE
AIRTEL
OTHERS
3) Why did you choose this connection?
4) Are you satisfied that the service offered to you? Why?
5) If you are not satisfying then why?

…………………………………………………………………………………………………
……………………………………………………………………………
97
6) If some other companies give some extra facilities then will you switch over to that or
stay with the present? Why?
…………………………………………………………………………………………………
……………………………………………………………………………
7) What is your opinion about Idea mobile post paid service?
………………………………………………………………………………………………
………………………………………………………………….
8) Are you aware of SMS sending and receiving?
Yes ( ) No ( )
9) Are you aware of 12345?
Yes ( ) No ( )
10) Do you receive bills in time?
Yes ( ) No ( )
11) Have you find the staff of your local office helpful?
Yes ( ) No ( )
98
12) Would you like to give some suggestion?
__________________________________________________________________
___________________________________________________________
Place:
Date: Signature
99
BIBLIOGRAPHY
BOOKS:
PHILIP KOTLER Marketing management
JAMES R. TAYLOR Marketing Research
C. R. KOTHARI Research methodology
MAGAGINES:
Business World
Business Today
NEWS PAPER:
The Economic Times
The Times of India
Business Times
Nav Bharat Times
INTERNET
Web-Site www.ideacellular.com
100

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DISSERTATION REPORT

Session (2008- 2010)

Under the guidance of Submitted by

DR. REKHA SHARMA SUSHIL KUMAR

KALKA INSTITUTE FOR RESEARCH & ADVANCED

the guidance of Dr. Rekha Sharma (Dean Academics)

any examination or any degree earlier.

for a job but also a long-term accomplishment of organizational goals.

the marketing requirements.

to the maximum level. This I will see as I proceed subsequently in my Research.

Basically marketing is the discovering of potential candidates for actual or anticipated

to fill and those seeking jobs.

be select to fill up the marketing activities.

the qualified and not attract the unqualified.

marketing process of Company is my main objective of study.

to complete this project.

spirits surging and helped me in delivering my best.

Chapter-2 Company profile……………………………………8-37

3.1 Objectives of the Study………………………..38

3.2 Importance & Scope of Study………………...39

Chapter-4 Literature Review…………………………………….40-64

Chapter-5 Research methodology……………………………….65-77

5.1 Research Design

5.2 Data Collection

Chapter-6 Data Analysis & Interpretation……………………..78-90

7.3 Recommendations & Suggestions…………….94

C.D.M.A., D.A.M.P.S. / cellular business based on G.S.M. and P.D.C.S.

An IDEA of VAS Factory

An IDEA of Technological Superiority

An IDEA of Awards and Recognitions

Value Added Services - Ghaziabad (U.P.)

Short Message Service -

 Estel Ringtones : http://myestel.com/estel

 Rediff Ringtones : http://sms.rediff.com/cgi-bin/ringtone/ringhome.pl

 Yahoo Ringtones : http://in.mobile.yahoo.com/new/tune/

 Indiatimes Ringtones : http://ringtones.indiatimes.com/site/site/index.jsp

 Estel Ringtones : http://myestel.com/Idea

 Rediff Ringtones : http://sms.rediff.com/cgi-bin/logo/smslogo.cgi

 Yahoo Ringtones : http://in.mobile.yahoo.com/new/logo/

 Indiatimes Ringtones : http://logos.indiatimes.com/site/site/index.jsp

Plz Note - Names can only be 4 characters long.

Host of Services on 7272 -

All customers of Postpaid and prepaid can avail this service.

Yahoo Messenger on Your Idea Mobile -

. Connect with all Yahoo! Messenger users.

Step 1 - Dial 1111 from any!dea mobile.

In Bhakti Sagar subscriber will get following options -

Press 1 for Geeta Shlokas

In Gurbani subscribers will get following options:

Press 1 for Mukhwak

Press 1 for Next

Rail Booking on Say !dea - 456

. Pay just Rs. 6.99 per min to call 456.

Ganesha Speaks - 181

Music Messaging (6565) -

Press 1 to listen to the song press 1

After recording the message.