IMC – STUDY PROJECT - 1

1. Below is a list of products most of it that failed or didn’t do so well in the Indian Markets for
different reasons. Now assume that you are the Ad / Communications Agency handling the
account of one of these companies and have one last chance to bring it back. What and how
would you do (only from the IMC context).
2. Choose a product /Brand from the list given below. You will now develop an advertising
campaign - What is the problem the product is facing? What communication objectives
would help solve the problem? Perform a secondary research on the product as a pre cursor
to the strategy and eventually the designing of the campaign. It should be on different lines
than what has already been done.
3. Prepare a proper strategy report /draft, discuss and then brainstorm with your group mates
to arrive at the `Big Idea’. Do keep the ideas jotted down during the brainstorming process
of the team and also submit it as part of the annexure for the report. This should entail all
the words and visuals that you can associate with the idea of the product.
4. Prepare the creative Brief for the product.
5. `Execute the ad in Print’ – Describe or draw your visual (rough sketches are fine, I don’t
expect you to be artistic) and show its placement on the page with squares or rectangles or
circles.
Letter in your headline in the approximate size and lettering you would like it to be in. Write
your copy in the ad if possible or on a separate sheet of paper and show/ explain its
placement on the ad too (Try to be creative). Think of some attractive visuals that could go
with those ads. If you have seen the original ads, you must think of something new and
alternative and not the same or similar lines.

IMC Session 22-23 (19 /12/2020) - Present the ad (along with your entire work) to your class as if you
were presenting to a client.

List of Brand ( Choose any 1 per group)

Bisleri Pop soft Drink

Tata Nano Car
Danone Milk & Dairy Products
Nokia Phones
Timberland Shoes
Papa John’s Pizza
Mahindra Gusto
Yes Securities –Investment Advisory & Wealth broking services
Barista Coffee
VIU – OTT
BTVI Tv Channel
Star Bazaar

Please note – NO TWO GROUPS CAN HAVE THE SAME BRAND OR PRODUCT SO DECIDE, DISCUSS &
ALLOCATE AMONGST YOURSELF