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Impact of Social Media On Business
Impact of Social Media On Business
moreover a kind of interaction between people where they create share and exchange ideas.
The importance of social media in business is growing at warp speed. With more and more people
joining social media sites and using them regularly/efficiently, the social media industry is bound
to become bigger in the coming years. It’s booming like never before. The efforts are made to create
content to attract readers and encourage them to share it via social networks. And when it spreads
via (WOM) or Word of Mouth, as it comes from a trusted source, thereby helping the product get
marketed.
Social networking websites bring together people to interact with one another and build
relationships .When companies join these channels, consumers interact with them bringing in a more
personal touch due to their earlier interactions via social media. For example, BLOGS, allow
individual followers to tweet, retweet or repost comments made by the product being promoted .And
because the information is being shared out there, repeatedly, thereby bringing more traffic to the
product or company.
Mobile Phone usage has also become beneficial for social media marketing. Cell phones or we can
say smartphones are capable of connecting to social media sites. Individuals using these receive
updates on any happenings about a product or company in real time. Thereby products and
companies can constantly remind on updations, changes in product etc. Whereby making
advertisements always in sight. Nowadays we see in one of the leading newspapers, QR codes are
given with reference to any news or product where in an individual can scan that code and get routed
Some of the platforms used for marketing via social media consist of: Twitter, Facebook, Google+,
In this 21st century, we live our lives in social media. Wherever we go be it on a vacation, or
celebrating an occasion be it birthday party, wedding ceremony, office outing or a get together,
everything we post or update on the social media, via which our friends and near and dear ones are
Customer acquisition is essentially the art of building and maintaining relationships to improve the
traditional customer acquisition and retention processes. It’s not restricted to social media, but social
media is certainly a good place to start. Apart from the traditional push marketing, pull marketing
has also become an integral part of the system. 70% of the people trust brand recommendations
from friends and family. People talk about different brands on social media, follow them or even
like the pages. And the cost of not being involved with social media is rising with every single day.
For Brand building, three most popular platforms names being Twitter, Facebook and LinkedIn.
Twitter is one of the best social media platforms for engagement and community building. Facebook
is the platform your customers really, really want to see you on. They want customer service via
Facebook and they want you to be available to engage with them via Facebook. LinkedIn is very
If done right, in the long run, social media marketing can prove to be really cost effective. Because
as of today, even the paid social media campaigns, such as Facebook Ads, are cheaper than other
advertising options such as search engine ads. Which means there’s a higher return on investment.
Jumping on the social media bandwagon is no longer a matter of choice if a business want to
succeed. Every business needs it. The importance of social media in business is now more prominent
than ever.
PRIYAM PRAKASH
ROLL - 20191077