What every marketer needs to

know about bots in 2017

A practical guide to using messenger bots for marketing & sales

Why You Need To Build A Bot This Week

Bot Case Studies That Will Blow Your Mind

Hello!
We are the Bot Academy. We train people to
create amazing chat bots (even if they have no
programming experience) and help companies
hire our graduates.
What’s a chat bot?

A chat bot is simply software that lets you

communicate with your customers inside
messaging apps.
Why should you care?
Huge Market Email Fatigue Loved Apps

Facebook Messenger Harvard Business Messaging apps are

currently has over 1 Review says that while preferred over email
billion monthly active email open rates are by every age group
users. at 20%, messaging except those 45 years
gets 98% open rates. and older.
1 What are some practical
examples?
Imagine someone taught yoga and
wanted to get more clients
They’d build a
landing page
It might offer a guide...

...to anyone who pressed a button

and subscribed to the chat bot
The guide arrives by chat

The user’s phone would immediately buzz

when the message arrives. (Just like it
does when their friends message them.)

And they’d get the guide.

The subscription
would start

Every few days after the user

got the guide, every subscriber
would get a new tip via chat
After teaching
they’d sell

After building trust by

teaching, the yoga studio
could sell membership.
How businesses can use chat bots

Professional Bloggers: A paleo expert can drip messages and teach people
how to eat healthier, then offer their course or coaching program

Product: An athletic company can segment their audience, send tailored

running tips, and customize their product recommendations to sell the
perfect running shoes.

Service: A business can teach why copywriting is so important and at the

end of the sequence, offer their copywriting services to them.
Mixergy Case Study

We switched to Facebook Messenger

for Mixergy and we averaged 80% open
rates and 50% click rates! This is the big
result that happened.
Soul Space Media
Case Study

CEO of Soul Space Media Sean Patrick

Simpson generated 11,000 Facebook
Messenger subscribers for 13¢ each.
His ad campaign brought a 550% ROI
for Soul Space Media within a week!.

Source:
2 How do you collect
Messenger subscribers?
Landing Page

One click and they are

immediately subscribed
to your chat bot
Modal Popup

Notice how Messenger

already knows who you
are without logging in
Slide In

You can use any growth tool

to deliver your lead magnet
to your website visitors
Facebook
Comments

You can deliver your lead

magnet to someone who
comments on your post.
Content Upgrade
Instead of a link where you have
to enter your email address,
imagine a button that can deliver
your lead magnet immediately to
your blog readers
3 How do you sell your bot
services to businesses?
Bot Academy Study
Case Study
Mary Johnson landed 9 clients within
1 week using the techniques we tau-
ght in our course!
 Our process is easy

1 2 3
Close the deal
Find a business Demo how chat bots
with a setup fee
already doing online can increase their
and monthly
marketing leads or sales
maintenance fee
We hope you enjoyed
our free guide.
Check out our course

Hire a bot creator

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Thanks for reading!

- Bot Academy Team