SHARIF ABUSHAIKHA
Business Development Manager , Sales Director ,Hotel General Manager ,Marketing
About me
Looking to utilize more than 20 years
of management of hotels
development, sales & marketing,
assets management experience at
wide variety of establishments in
middle east. Excellent track record of
effectively leading and managing all
aspects of the business development
and hotels industry. Recognized as
an efficient manager and team
player who generates significant
growth in revenue, sales & marketing
exceeding corporate goals and
objectives.
Specialties:
Hotel development, operations, pre-
opening, strategic leadership, guest
services, business planning,
budgeting and P&L mgmt., rooms
mgmt., F&B operations, re-branding,
revenue mgmt., contract negotiation
(LOI, HMA), hotel asset mgmt.,
renovation plan, strong owner
relation, staff motivation and hr
development.
Mobile :00962 7852 12006
LinkedIn ttps://www.linkedin.com/in/sharif-
abushaikha-63940320
EMAIL:abushaikha.sha@gmail.com
D/birth 09/12/1971
Nationality : Jordanian
Married with 4 kids
Language
Arabic
English
EDUCATION
 Master degree in business and
management (MBA) in marketing -
park field university – USA.
 Bachelors of business administration
for Philadelphia university Amman
_Jordan
 Hotel real estate investments and
asset management-Cornell
university’s _ 2017-usa
strategy ,Hotels Assets & Business Development For Pre-Opening Or Full Operated
Hotels, Retail Management ,Real Estate Development ,Director Of Sales And
Marketing ,Search An Select Hotels Operators &Contract Negotiation
(HMA,LOI) ,Budgeting And Finical Report (P&L) ,Problems
Solving ,Creative ,Strategy Thinking
WORK EXPERIENCE
Director of business development (10/2019 –present)
Park side hotels group - Makarem hospitality
http://parksidehotelgroup.com/
 Heading up the group’s development of sales & marketing strategy and
new market growth across the MENA (Jordan) region.
 Managing project assessment processes and conducting financial and
strategic analyses of new leads and existing franchises
 Managing all aspects of franchise agreement negotiations and ensuring
that all legal, policy, regulatory and other franchising requirements are
met.
Hotel general manager & owner consultant (7/2018 –07/2019)
Endowments Mohammed al Rajhi (tulip inn Riyadh & Movenpick al Qaseem)
Increase Net operation profit 10%
 Evaluate and improve hotels performance and daily operation for all
departments and set targets and goals for all departments head
(management by objectives).
 Responsible for the preparation, presentation and subsequent
achievement of the hotel's annual operating budget, marketing & sales
plan and capital budget.
 A strong understanding of P&L statements and the ability to react with
impactful strategies.
 Draw up plans and budget (revenues, costs, etc.) For the owners.
Hotel & assets business development manager (2015 –2018)
Suleiman al Rajhi real estate and investment group (3 Billion total investment)
Achievements
Search and select for more than 40 LOI.
Negotiate and signed full documents of management contracts (HMA) for
15 hotel with top international hotel operators.
Develop and study a new investment opportunities like smart hotels, joined
venture brand.
Successfully pre-opening park in by Radisson Makah 750 rooms.
Main duties
 Fully in charge on operator search for both managed and franchised
opportunities.
 Assessed projects' financial and operational viability through LOI projections
and cash flows estimates.
 To oversee hotels performance through key performance indicators with a
detailed ROI approach.
 To improve operational efficiencies during the asset lifecycle, increase profit
margins, ensure greater owner return and asset value protection while
developing a long-term asset plan.
 To ensure efficient communication between owners and operators and
develop a win-win strategy between both parties with strong goals and
objectives.
 To run diverse analysis such as staffing levels, costs benchmarking,
performance management, revenue loss analysis and provide corrective
actions to improve topline generation and optimize resources.
 To review and manage operating budgets and capital expenditure.
 To provide hotel pre-opening support, hotel cost structure analysis and asset
positioning alongside an asset long-term strategy plan throughout its life
cycle.

Skills and qualifications
 Achieving hotel asset management
objectives- Cornell university's
 Control of hotel real estate- Cornell
university's
 Developing an asset management
strategy- Cornell university's
 Financial analysis of hotel investments
- Cornell university's
 Blue ocean strategy- Australia /Dubai
 Lots international program -park inn
by Radisson
 Sales, marketing, Inter Cont. hotels
 Fundamentals of online marketing by
Google
Certifications and licenses
Hotel & assets real Estate investments
and Asset management
Cornell University’s Platform 2017
Key words
 Customer relationship management
 Hotels operation and revenue
improving
 Marketing campaign management
online And standard
 Property management
 Director of revenue management
 Sales strategy, ,
 Event and sponsor
 Market research ,visibility Studies
 Microsoft applications
 b2b&b2c
 budgeting & financial report P&L
 Negotiation (HMA) or franchising
contracts
 Excellent communication skills
 Assets management
 Hotels operator search and select
References
Upon Request
Hotels development manager (2013 – 2015)
Al ohali holding –hotel section –Saudi Arabia
Achievements
Negotiate and singed 3 loi. (four point by Sheraton ,golden tulip ,Makarem
Open first new brand hotel apartment in al khobar area.
 Establish and develop hotel division with target of development (2 four
starts hotels, 1 three starts, 3 hotels apartment) in eastern province
 Develop strategy for coming five years number of hotels to develop with
investment sum of SR 250 million , the required investment budget,
geographical expansion
Founder And Managing director (2011 –2013)
New Continental Hospitality Solutions
We recognize that hotels are a relatively unique form of property investment. The
value of any hotel depends not only on the bricks and mortar but also on the
active management of the business. Our general hospitality management services
encompass resources and capabilities allocated and directed to meet the special
needs of each hotel in the most cost effective manner.
Hotel general manager (2010 –2011)
Grand mayral hotel & suites. Pre-opening (140 apartment)
 Create and establish the property on defined target markets, business
management and develop and fulfill the defined business plan at a hotel
& company level.
 Design effective and successful sales, pricing, distributions and yielding
strategies to achieve and enhance profitability.
 Fully involved operationally with high visibility in the day to day business of
the hotel
 Actively participate in the development of all key managerial positions
and manage effectively labor turnover, recruitment & employee
development within budgeted parameters
 Work in partnership and develop a close relationship with owners and
asset managers.
Hotel general manager (2008 –2010)
Al Azhar hotel –Jeddah Saudi Arabia. (160 rooms +3 outlet +banquet room)
Increased room and food & beverage revenues by 30% over the previous
year through the development of new strategies and effective
management of programs.
Increased room revenue by 25% and ADR by 7% YOY.
 Tasked to re-position the property and improved the guest scores,
market penetration
Director of sales and marketing (2005 –2008)
Madareem Crowne hotel 5* with180 key. Riyadh
Increasing the total revenue more than 60% in first year.
Drive efficiencies, allocate resources, restructure/right size the enterprise,
and establish policy, processes and sops.
 Accountable for the annual marketing planning process ensuring the
marketing and budgetary guidelines, to enable empowered decisions in
all rate negotiations.
 Manage the sales, reservations and events teams to ensure the efficient
day to day operation of the sales and marketing department.
Senior sales manager (department head) (2003 –2005)
Intercontinental hotel IHG–Jubal 5* with 320 key.
10 % percent increase in annual sales.
Responsible for the business matters for key accounts
Preparing sales& marketing business plan & yearly budget.
Marketing materials for new promotion and flyers.
Carry out the sales strategy development for all applicable markets.
AFOM /night manager /duty manager (2000 –2003)
Intercontinental hotel IHG –Jeddah 5* with 320 key
 Responsible for all hotel operations during overnight shift hours, focusing on
front office operations, night audit and hotel safety/security.
 Assists the front office manager in all aspects of the department
operations, planning, budgeting, staffing.