Desgin Thinking For HR PDF

Design Thinking
for HR - Virtual
04.06.2020
www.integratedconsulting.eu 1
AGENDA
Welcome and introduction

Speed dating – breakout rooms
Design Thinking basics

Mindset, Toolset, Process
Parallel group exercise – breakout rooms
Design Thinking Projects in HR

Parallel group reflections - breakout rooms
Q&A
Plenary discussion
Closing - 16:30
SOME TECHNICAL INFO
● There will be two working modes:

○ Plenary: on mute and preferably with camera
○ Breakout rooms: unmute yourself and we encourage to turn your camera on
● Language of the workshop is Romanian
● No break doesn’t mean no movement! J
● Please have your phone ready (and silenced)
Please use your
● Post your questions in the chat
own name
● Documentation: slides, Mentimeter results additional Q&A
● The event is recorded (only plenary session)
You can control your Post your

sound and camera here questions here
A EUROPEAN GROUP WITH LOCAL KNOWLEDGE
140 12
CONSULTANTS COUNTRIES
35 15
YEARS LANGUAGES
Global Partnerships
CHINA USA EUROPE
YOUR DESIGN THINKING PARTNERS
Alexandra Mihai
✓ Education: Psychology graduate at West University of ü Education: Finance, Banking and Accounting graduate
Timisoara, MSc. In Organizational and Occupational at the Academy of Economics, PhD in Innovation
Health Psychology Management at Polytechnic University Bucharest
✓ Experience: 8 years experience in HR & Process ü Experience: 25 years as business consultant in
Optimization Consultant, automotive industry; 2 years Change/ Transformation, Strategy & Innovation; 7 years
experience in Management Consultancy, Leadership & President of the Romanian Association of Management
Coaching in ICG Consultants, AMCOR
✓ Certificates: Transactional Analysis in Organizations, ü Certificates: Certified Management Consultant,
Six Sigma, Kata Coaching, Solution-Focused Coaching Fundamentals of Design Thinking by IDEO.
WHO IS IN THE (ZOOM) ROOM?
FOR OUR WARM-UP PLEASE GET READY FOR MENTI
» Design thinking is a human
centered and collaborative
approach to solve complex
problems.
Tim Brown (President of IDEO)
“BUZZWORD” DESIGN THINKING – A BRIEF HISTORY
• Started in 1960’s and 70’s; wicked problems / design as science

• Becoming popular 1990’s; Stanford University and IDEO
• 2000’s d.school - Hasso Plattner Institute
• 2010’s – starting to get much broader attention
INGREDIENTS FOR INNOVATION
That‘s were innovation

happens
MANAGING THE DESIGN THINKING PROCESS
Managing the Design Thinking Process
Insights about Design Thinking
It‘s a vehicle to build a design driven and innovative culture.
Culture
Design Thinking is
used as a strategy to
grow an innovative
Mindset culture
Priciples behind the
method got clearer and
are utilized intuitively to
Method deal with complex
challenges
Making use of the
process and tools to
create innovations
DESIGN THINKING PROCESS STEPS & TOOLBOX
Briefing info: Ask & Listen We’ve met… Ideation Rapid Feedback
target group, (Interviewing methods: prototyping grid
scope, techniques) We found How Might brainwritting
objectives, out… We..? (6-3-5), 3D
motivation, Watch & Random prototypes,
existing Observe It’s about Stimulus, video
solutions, (Sherlock helping Innovation prototypes,
restrictions, Holmes, him/her… Hero Walk, role
time, budget, Tourist) Imaginary plays/simulati
stakeholders brainstorming ons, paper
Try & Do , Sensible prototyping,
(Experiment Ideas, etc. story boards
yourself)
Build Empathy Selection of Prototype 2.0 Iteration
Personas Map ideas
Problem Concept
Hierarchy development
Analysis Canvas
PROBLEM SPACE
PROBLEM HIERARCHY ANALYSIS
Introduction
According to Edward DeBono, it’s crucial to think about the root cause of a problem. He stated to
main questions to understand the problem better: why do I want to solve the problem and what’s
stopping us from doing it.
Asking the ‘why’ question is broadening our problem definition, and asking the ‘what’s stopping’
question shifts our perspective to lower levels. What usually happens when using the tool is that
one of the problem definitions emerges as the ‘right’ level for applying the idea generation tools.
DURATION PARTICIPANTS FACILITATION

30–40 minutes 1-6 participants Template for problem
hierarchy analysis
PROCESS
1 Formulate the
original 2 Ask: why do
you want to 3 Formulate the
broader 4 Ask: what‘s
stopping from 5 Formulate the
narrower
problem solve the problem solving the problem
problem problem
WHY EMPATHIZING?
“The most secure source of new

ideas that have true competitive
advantage, and hence, higher
margins, is customers’
unarticulated needs”
Jeanne Liedtka, author of Solving Problems with Design Thinking, in an article in the Batten Review.
HOW TO GET GOOD INSIGHTS
ASK FOR STORIES
AFTER EVERY “USUAL“ – ASK FOR

EXAMPLES
ASK WHY
10 RULES FOR SUCCESSFUL INTERVIEWS
EMPATHIC INTERVIEW GUIDELINE
SOLUTION SPACE
RULES FOR CREATIVITY (IDEO)
Be visual One conversation at a time
Encourage wild ideas Focus on the topic
Defer Judgement Build on the ideas of others
Go for quantity
high
9 Windows 40 Principles
EXPERIENCE LEVEL NEEDED
Thought Imaginary
Mac Gyver
excursion Brainstorming
Sensitive
SCAMPER
ideas
Vivid Innovation
Brainstorming
Brainstorming Hero Walk
635 Picture
Brainwriting Association
low
Brainwalking
basic IDEAS radical

SELECTION OF IDEAS
3 ways how to select ideas:
1. Positive Idea Selection 2. Quick and Dirty Rating 3. Clustering
„Everyone is allowed to go „Everyone rates their

„All ideas are screened
with the idea he/she likes favourite ideas with as
quickly and clustered to
the most“ many dots available as
topics“
wanted“
PROTOTYPING
Create a model Create a story Create an experience
Create a simulation Create an advertisement
…
RAPID INNOVATION TEAMS
[Strong Team] 4-6 motivated

team members from different
functional areas work together in
a comprehensive way.
[Time Boxing] They get about +/_

100 days ( ~ 3 months for the task.
Within this period, they spend
about 20-30% of their time on the
project.
[War Room] They meet regularly

in their own space, which is
specifically dedicated to their
projects.
[Resources] They get a small time

and sometimes a small budget for
uncomplicated prototyping. They
have a direct escalation path to
their sponsor.
[Methods & Tools] They use

agile project management and
are supported in applying
RAPID INNOVATION TEAMS… innovation methods by external
experts throughout the project
… are small, powerful, multi-disciplinary teams that are formed on a temporary duration.
basis to advance and concretize an innovation task with very high focus.
WHY USE DESIGN THINKING TO INNOVATE HR PROCESSES?
✓HR is dealing with more complex challenges like Leadership Development,

Performance Management, Supporting Shared Values within the
organization
✓The need to respond faster to business demands & labor market
✓Becoming more flexible by learning through iteration
✓Making use of Empathy and Creativity in Employer Branding
✓Putting people above the process
DESIGN THINKING PROJECTS IN ROMANIA
Oil & Gas | Design a digital dashboard

| Design an enterprise search engine
| Redesign the collaboration & communication process
| Redesign the ticketing process for internal clients
| Redesign a better experience for our internal clients
Telecom | Redesign the onboarding experience
Pharmaceuticals | Rapid innovation teams, Go to Market initiative
Beauty/ self care | Redesign customer experience in (physical) shops
Insurance | Redesign the customer care service & Design of a new product
Automotive | Applied DT workshops on Mobility aspects

| Redesign the onboarding process for new commers
| Redesign the candidate experience in the allocation process
REFERENCE PROJECTS /1
Manufacturing
company
Re-Design onboarding process with Design Thinking
4 different teams from 4 company locations in the country came together to redesign the onboarding
process for the new employees. The project duration was 3 months in which the teams came
together 2 times and the rest was remote work of offline activities.
ICG consultants have supported the team to gain DT knowledge, learn new tools and use the
methodology to improve the process. Empathic interviews were conducted with more than 50 recent
employees and results were centralized in one place. End result was an improved process which
applies to all levels of the organization, in all Romanian locations and which reduced turnover during
integration process.
Facilitation was offered in Understand, Ideate and Prototype phases during the 3 months. A side
effect of the project was an increased communication between HR teams.
Telecom
company
Re-Design a strategic HR process with Design Thinking
Two teams of 4-6 people worked in parallel for this desiderate, using Design Thinking as a guiding
methodology. The challenge was to obtain significant different results in a definite timeframe of 100
days. The second objective was to transfer know-how and mindset to the project team. The overall
project was successfully implemented, and the resulted MVPs are now in use.
ICG consultants facilitated the process of the two teams, by transferring them the Design Thinking
methodology and by organizing and monitoring the whole design thinking process. Forms, tools, tips
& tricks were deployed to the teams, while online coaching and feedback was continuously available.
Projects sponsors were involved in the process from the early phases, in order to obtain internal
support to overcome blockages and to rapidly transfer MVPs into operations. The consultants were
involved also in the ”empathize” phase, especially at discussions with top and middle management
representatives.
Oil & Gas

company
New ways of Working / Design Thinking Incubator
The goal of this project was to create a critical mass of people ready to work with a new mindset
and to build a group of internal coaches able to lead projects using the new ways of working:
Design Thinking, Agile, Lean Startup
Over a period of 14 months, 7 projects were incubated (5 in Romania, 2 in Austria) with a typical
incubation time of 100 days.
Apart from the projects, in-house open training programs were offered to all interested employees:
in total over 300 people participated in 2 days modules for Design Thinking, Lean Startup and Agile.
During
Pharmaceutical
company
Go to Market initiative powered by Design Thinking
The goal of this project was to bring the medical teams of 4 specialties: Diabetes, Cardio,
Pneumologists and Specialty Care closer to the clients, patients and healthcare professionals.
All 4 teams undertook a training program in Design Thinking & Lean Startup, understanding the
steps, tools and instruments of the methodology
Over a period of 10 months the teams performed several rounds of empathizing and ideation, and
various prototypes were created and tested; the main output of the project was a mindset shift
among the specialists working in the projects.
Automotive
Industry company
Innovation & Design Thinking support for the R&D teams in Timișoara,
Sibiu and Iași
The Automotive Company is employing over 10.000 people in Research & Development activities
related to various components of the automotive industry: powertrain, chassis, traction, body and
safety, advanced driving automation systems, breaking, etc.
The philosophy of Design Thinking and Innovation, along with specific tools and methods, were
trained to over 500 people within a framework contract. The overall goal of the initiative is to
enhance the capacity of the R&D teams for innovation and creativity.
Specific projects in the field of human machine interface, electric break, instrument cluster, interior
camera were conducted within the company.
Make an
impact.
Your Partner in Innovation.

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Design Thinking

Welcome and introduction

Design Thinking basics

Design Thinking Projects in HR

● There will be two working modes:

You can control your Post your

CHINA USA EUROPE

• Started in 1960’s and 70’s; wicked problems / design as science

That‘s were innovation

It‘s a vehicle to build a design driven and innovative culture.

DURATION PARTICIPANTS FACILITATION

“The most secure source of new

ASK FOR STORIES

AFTER EVERY “USUAL“ – ASK FOR

Be visual One conversation at a time

Encourage wild ideas Focus on the topic

Defer Judgement Build on the ideas of others

basic IDEAS radical

3 ways how to select ideas:

1. Positive Idea Selection 2. Quick and Dirty Rating 3. Clustering

„Everyone is allowed to go „Everyone rates their

Create a model Create a story Create an experience

Create a simulation Create an advertisement

[Strong Team] 4-6 motivated

[Time Boxing] They get about +/_

[War Room] They meet regularly

[Resources] They get a small time

[Methods & Tools] They use

✓HR is dealing with more complex challenges like Leadership Development,

✓The need to respond faster to business demands & labor market

✓Becoming more flexible by learning through iteration

✓Making use of Empathy and Creativity in Employer Branding

✓Putting people above the process

Oil & Gas | Design a digital dashboard

Telecom | Redesign the onboarding experience

Pharmaceuticals | Rapid innovation teams, Go to Market initiative

Beauty/ self care | Redesign customer experience in (physical) shops

Automotive | Applied DT workshops on Mobility aspects

Re-Design onboarding process with Design Thinking

Re-Design a strategic HR process with Design Thinking

Oil & Gas

New ways of Working / Design Thinking Incubator

Go to Market initiative powered by Design Thinking

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