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Assignment-5 Noc18 mg36 64
Assignment-5 Noc18 mg36 64
reviewer4@nptel.iitm.ac.in ▼
Unit 5 - Week
4
Course
outline
Assessment 4
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Blue Ocean
2) As a business model 1 point
Strategy-I
Amazon is same as Uber
Blue Ocean
Strategy-II Big Basket is same as Big Bazaar
Funded by
Communication Skills.
Financial Ability
A process involving the innovative use and combination of resources to pursue opportunities
to catalyze change and/or address social needs
Coming up with new solutions to social problems and then implementing them, often on a
large scale
An attempt at the creation new social value through the creation of a new enterprise, such as
self-employment, creating a new business or nonprofit, or the expansion of an existing social
enterprise by an individual, team of individuals or firm'
6) Which of the following traditional marketing elements do not apply to social 1 point
entrepreneurship efforts?
Public Relations
Sales Promotion
Marketing mix
Competitive triangle
Accepted Answers:
Competitive triangle
8) Which of the following sentences best summarizes the differences between the red and 1 point
blue oceans strategies?
In the red oceans, industry boundaries are defined and accepted and the competitive rules of
the game are known. Blue oceans are occasionally created well beyond existing industry
boundaries.
Red oceans denote an environment where products are not yet well defined while blue
oceans refer to the frequently accessed marketplaces where the products are well-defined,
competitors are known and competition is based on price, product quality and service.
Blue oceans are an old paradigm that represents all the industries in existence today while
red oceans are those where companies beat competition by focusing on developing compelling
value innovations that create uncontested market space.
Red oceans are about avoiding head-to-head competition while blue oceans are about rivals
fighting over a shrinking profit pool.
Eliminate Raise
Offerings