Who is the Market ?

(Group, Job, Circumstances)

Focus on Non-Consumers

Group—Non-Experts Aha !!—There is a group of

Job—”Suture” a wound
Circumstances—Outdoors or at
Home
people that are non-
consumers that want to do
the job themselves—Since
nobody meets this need,
they will likely be forgiving.
What Part of the Job Will Our System Do?

What Functions will our Aha!!—The Solar panel must

system steal from its job take on the function of the roof
environment? tile
 What Constitutes Delight of the Market ?
(How Well are the Functions Performed?)

Market—Women who want to

Aha!!—What they really want is a setting
exercise at home, but who
where they feel comfortable (like home)
lack the equipment or
and can enjoy ready companionship. No
companionship to do this
fuss of changing the equipment—No
consistently. --Here is what
mirrors, a private place to change and
they face.
NO MEN! (Curves)
What Phenomena and Objects Will Deliver The
Functions ? (Creating or Identifying Systems)

I want to split diamonds Aha!!—A way exists to split many objects

along the internal fault such as eggs, nuts and peppers. Apply
faces. How can I do this high pressure and wait until the
so that I do not create pressurized gas fills all the small spaces.
more faults? Then suddenly release the tank
pressure.
What are the Fewest Objects that Can Deliver the
Functions? (Simplifying the System)

Aha!!—Sticky GPS Tracking system shot

from an air-powered rifle allows the
Situation—Cars that bolt police to track the car rather than starting
often end up in a High or continuing a high-speed chase
speed police chase
 What Problems Remain ?
(People take Things for Granted)

Traffic light bulbs must

eventually fail. This
causes traffic delays and
additional personnel to
direct traffic.
 What are the Knobs that Cause the Problem ?
(Causal Analysis)
Traffic Light
=F( Bulb Failure
Failure
is High
Is High
Bulb Life
Is Low

Vibration
Is High

Filament
Variation
Is High

Voltage
Variation
Is High …)
How Can the Knobs be Turned Without Making
Something Else Worse?
(Resolving the Contradictions)

The bulb must eventually Aha!!—The “Light” is composed of

fail, because all bulbs fail. many lights. One bulb may fail,
It must not fail because but the whole light does not fail.
this causes traffic delays.