Assignment

On
Non-Profit Organization
Topic: A project plan for non profit organization

Assigned By:
Md. Moynul Hasan
Associate Professor
Department of Marketing
Comilla University

Submitted by:
Umme Rukaiya Mitu
ID: 11507049
Session: 2018-2019
Masters of Business Administration (MBA)
Department of Marketing
Comilla University

Date of Submission: 25th November, 2020

 Mother Teresa foundation for olders

Project Plan For Old Age Home

Elderly are an integral part of a population of any country who owe respect and attention equally
like any other section. However, due to changing family structure and modernization, elderly
population is facing inevitable challenges to live their life respectfully. Loneliness, negligence
and less importance, illness due to ageing and against lack of treatment are the most of the
treacherous conditions which elderly are facing. Ageing in Bangladesh is exponentially
increasing due to the impressive gains that society has made in terms of increased life
expectancy. With the rise in elderly population, the demand for holistic care tends to grow. As of
2020, over 13 million people living in Bangladesh are aged over 60 which is 8% of the country's
total population. The proportion of older people is expected to double to 21.9% in 2050 with 36
million people aged over 60. This means that for every five Bangladeshis, one will be a senior
citizen. Under the social welfare ministry, there are six old-age homes in Dhaka, Sylhet,
Rajshahi, Bagerhat, Chattogram, and Barishal. Each can house only 50 persons at a time. So here
need more old age home with more capacity. It is important to understand the social aspects
concerning aged in the country as they go through the process of ageing. Changing lifestyle,
availability, accessibility and affordability of health care, increased life expectancy, rapid
urbanization and economic dependency have led to an emergence of varied problems for the
elderly in Bangladesh. And hence “Mother Teresa foundation” has identified these needs and to
provide the elderly with the required support, the organization is proposing to build an Old age
home for 100 elderly people at Noakhali. The total cost of the project is 10, 96,899/-

In the old age homes for old people where they are taken care. They are given food and place to
live. Those old people who are alone or don't have someone to take care can live in there.
Helpless people of above 60 years irrespective of race, cast and creed can be rehabilitated with

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the full responsibility in the centre. All basic amenities like accommodation, foods, cloths,
medicines and other facilities are provided free of cost to the neglected, unable to earn livelihood
and helpless old peoples of above 60 years till their death in the centre. Necessary medical
facilities are also provided. There is required number of nurses to look after the elderly. The
centre may also have its own health care centre, where there are an MBBS doctor and several
compounders for treatment of the elderly. Necessary medicines are prescribed and provided free
of cost and ambulances are also available in case patients need to be transported to other medical
centres/hospitals. It can have a pathological laboratory and Ex-Ray machine for medical
diagnosis. The elderly will receive free medical check-up regularly at the medical centre.

With the increasing trend of nuclear families in the society and with fewer children in the family,
the care of older persons in the families gets increasingly difficult. Therefore, it is necessary to
safeguard the elderly people who are absolutely neglected, ill-treated and vulnerable. It could be
addressed by establishing a care giving unit especially for the elderly people that will dedicatedly
work on meeting their needs. “Mother Teresa foundation” is looking forward to set up such care
giving unit or commonly known as old age homes for 100 elderly people in the year 2021-22.
Although Mother Teresa foundation realizes that an elderly person deserves an attention from
their family but looking at the data it is found that the number of neglected elderly people is
rapidly increasing and there is a huge need of an intervention to address the problems that are
elderly people are facing at the moment.

Motivation

For the elderly & senior people this is very important issue because you need utmost medical
care & look after when you grow old whether you are in Bangladesh or anywhere in the world.
There are many reasons for looking for old age homes /retirement care homes in Bangladesh
such as migration or location of children due to their work / lack of time in youngsters / neglect /
family problems etc. The concept of the old age home has become quite familiar today, but often
for the wrong reasons. The idea seems to evoke a sigh of pity which is uncalled for. Firstly, it has
been ascertained by social surveys that there need not be any stigma attached to the residents of
old age homes and neither do they require our pity. Secondly, many parents of middleclass
families are neither neglected nor abandoned by their children.

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Goal and Objectives

Goals-Establishing sustainable transitional living as an option for individuals to maintain

independence.

Objectives

• To provide a friendly residential setting within a care home environment in the year 2021-22 to
100 elderly people.

• To provide a quality of life which enables residents to retain their independence, identity and a
sense of value

Selection Criteria

Basic selection criteria for inmates

 Person above the age of 60 years belonging to any religion, cast, class
 Person having no children
 Person financially incapable/weak

Advance selection criteria for inmates

 Divorcee and No children

 Orphan and Unmarried
 Differently able person
 Disaster affected
 Orphan belonging to farmer’s family
 Affected by chronic disease

Target Population

The organization will have a cross subsidization model, where out of the total inmates, 60%
inmates who are financially incapable can avail the services for free and the remaining 40% will
have to pay for the services they receive. Further from the 40% paid inmates, based on their
financial status 15% will pay the full fees and 25% will pay partly. Rich people in the society,
large companies, international organizations will also donate for this foundation for the

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maintenance. Some grocery shops will also build for the maintenance money of the old age
home.

This old Age Home can be run in many ways such as Commercial, NGO, Personal/Retirement
Communities etc.

Human Resource

Mother Teresa foundation will appoint a team consists of people for following designations. This
will be the project implementation team responsible for effective and efficient project delivery
and also look into the monitoring and evaluation of the output and outcomes.

Trustees, 1 Coordinator, 1 Supervisor, 1 Senior Cook, 1 Assistant Cook, 2 Nurses, 1 Accountant,

4 Male helpers, 4 Female helpers, 1 Security person.

Budget

The budget for the above mentioned project is as follows:

Non recurring Expenses- Laptop, Projector, Printer cum scanner cum xerox and other
Infrastructural material like Chairs, Tables, Office tables, Cupboard, Small tables, Beds,
Bedsheets, Blankets, Pillow and pillow covers, Curtains, Fans, LED bulbs, Solar panel, Kitchen
set, CCTV, Home appliances, Water filter, Ambulance.

Recurring Expenses- Program Costs for Project coordinator, Supervisor, Helpers, Cook,
Assistant cook, Nurse, Security person, Entertainment equipment’s; Administration cost for
Accountant, Internet expenses, Internet expenses, Stationary.

Eligibility Requirements

Who can stay in Old Age Home?

Any man, woman, or couple or sisters or brothers above 60 years or after retirement can join at
old age Home. In case of couples at least one of the partners should have attained the age of 60
years or after retirement. Special permission is required from the management if the applicant is
below this age.

Will the monthly fee stay permanent? When will you increase it?

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The Monthly Charge is fare if it is got fixed. Charge can be increased to various factors.

What is the procedure to enroll?

Forms can be found along with the admission prospectus which can be abstained online, or from
the old age Home office and representatives. Enrollment can be done through call in helpline
numbers or via email.

While enrolling do you require proofs of date of birth, nomination, address for an
emergency ?

Yes, form will take care of all that. No marriage certificate required.

What is the cost involved for enrolment?

A token amount can be required for enrolling and putting your name on the list.

What are the medical formalities to be undergone? Whether check-up is necessary?

Medical Check-Up by Old Age Home’s gerontologist is required before admission.

If members of standard care program can change to deluxe care program?

Members of Standard Care program can anytime change in to deluxe care program. The change
of monthly charges would be applicable from the date of change.

I am single. Can I book an entire Double apartment for myself? Would I have to pay
double monthly fees in that case?

Any resident who wants to book an entire double apartment or occupy two seats would have to
pay the security deposit entitled for two persons. The refunds would be applicable in the same
way. No. The service charges per month would not be doubled. They will remain the same.

What items do Residents have to bring?

Residents have to bring their personal belongings like clothing, nightwear, shoes, chappals,
shaving kits, perfumes, powder, nail cutter, prayer items and any other items that may be
required for their day to day requirements.

Facilities Requirements

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Housekeeping Requirements, Healthcare Requirements, Club Requirements, Entertaining
Requirements, Senior Gym, Other facilities.

Risk and Mitigation Strategy

Risks
Discontinuation of CSR funds or donations
Rare medical conditions
Conflicts in between the elderly inmates
Occurrence of abuse to the elderly people
Mitigation
The organization can sustain on the cross-
subsidization model where the fees collected
from the 40% inmates will take care of rest of
the 60%.
Regular visits by specialized doctors. In case
if the treatment is not in the region an
additional staff for routine hospital visits for
this condition is provided
Routine psychotherapies and attention to the
conflicting elders, Yoga and meditation
sessions. One staff would be appointed to
listen and empathies elderly people
Strong code of conduct, CCTV monitors and
policies for strict actions

Schedule of Activities

 Daily Activities

Time Particulars Description of Benefits to

activities beneficiary
5:30 to 6:30 Wake up call and Gently waking Fresh start of the
freshen up them up with day of the day
positive messages
and vibe around the
center
6:30 to 7:00 Tea Break
7:00 to 8:00 Yoga/Meditation 40 minutes session To take steps closer
with basic Asanas to the self-

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 and meditation awareness and
practices maintaining good
mind for good body
8:00 to 8:30 Breakfast A portentous Healthy stomach

breakfast with less

consumption of
sugar and salt
8:30 to 10:00 Physiotherapy A 40 minutes Prevention from the
session especially long term body
for people with aches
joint aches and
chronic problems.
10:00 to 12:00 Corners A free time corner Peer learning and
for all the elderly refreshment from
people to exchange other elderly
their thoughts and members
experiences
12:00 to 1:00 Lunch
1:00 to 3:30 Rest
3:30 to 4:00 Tea and Snacks
4:00 to 7:30 Recreational center in charge increased joy and
Activities will plan the positivity
recreational
activities that
brings out a joyful
side of all elderly
people for hour
7:30 to 9:00 Dinner
9:00 to 9:30 Fruits/Milk
9:30 onwards Bed Time

 Monthly Activities

Name of activities Description of Benefits of beneficiary

activities

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 Medical Check Ups Monthly one visit from a Constant monitoring of
general physician health
Birthday Celebration simple birthday Recreation and to
celebration session is provide them with a
planned in one month sense of belongingness
for all those elderly Activity
persons who had their
birthday in that
particular month
Recreation
Activity by school visits by school children Opportunity for
students/ Celebration of and other families who advanced interaction
festival want to celebrate their
special days with elderly
people are always
welcome. As it brings
change for the elderly
people

 Yearly Activities

Name of activities Description of Benefits of beneficiary

activities
Picnic Yearly once picnic to A change from daily
the most voted place is routine
organized
Foundation day An opportunity for the Recreation and
elderly people to
appreciation
represent their skills and
perform it in front of
everyone. Foundation
day would also be like a
huge gathering of
people.

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Monitoring and Evaluation

Activities Expected Means of Frequency

Outcome Verification
Micro Planning Planning document Planning document Once a year
prepared Roadmap
for project
implementation
Team recruitment and Capacity building Job Description and Once a year
training of team for appointment letter
 Conducting 1st round effective and
of interview of efficient program
candidates implementation
 Short listing few
based on
criteria(Qualification
, Experience,
Interest, Skill set)
 2nd round of
interview
 Final selection
Orientation and
Training
infrastructure set up Secured Basic amenities in Once a year
 Setting up environment the old age home
recreational corners
 Other set up
Admission/Intake process Enrollment of Admission forms Once a year
 Application of beneficiaries Home visit forms
beneficiaries Details of the
 Home visit of the beneficiaries
beneficiaries

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  Admission process of
elderly
Daily/Monthly/Yearly Creation of homely Photos Activity Ongoing
activities environment reports Visitor’s
Retained register
independence,
identity and sense
of value
Monitoring and Evaluation Effective and report with photos Ongoing
 Monthly review efficient program and feedbacks
meetings delivery
 Monthly and overall
project report
 Session/activity
report with photos
and feedbacks

Implementation Schedule

Activities Apr May Jun Ju Aug Se Oct No Dec Ja Feb Mar

e l p v n
Micro planning

Team recruitment and

training
Infrastructure set up

Admission/Intake
process
Daily/Monthly/Yearl
y activities
Monitoring and
Evaluation

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Value Chain of Mother Teresa foundation

A value chain is a business model that describes the full range of activities needed to create a
product or service. For companies that produce goods, a value chain comprises the steps that
involve bringing a product from conception to distribution, and everything in between—such as
procuring raw materials, manufacturing functions, and marketing activities.

Components of a Value Chain

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In his concept of a value chain, Porter splits a business's activities into two categories, "primary"
and "support," whose sample activities we list below.2 Specific activities in each category will
vary according to the industry.

A value chain is a step-by-step business model for transforming a product or service from idea to
reality. Value chains help increase a business's efficiency so the business can deliver the most
value for the least possible cost. The end goal of a value chain is to create a competitive
advantage for a company by increasing productivity while keeping costs reasonable.

Primary Activities

Primary activities consist of five components, and all are essential for adding value and creating
competitive advantage:

Inbound logistics include functions like receiving, warehousing, and managing inventory.

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Operations include procedures for converting raw materials into a finished product. Outbound
logistics include activities to distribute a final product to a consumer. Marketing and sales
include strategies to enhance visibility and target appropriate customers—such as advertising,
promotion, and pricing. Service includes programs to maintain products and enhance the
consumer experience—like customer service, maintenance, repair, refund, and exchange.

Support Activities

The role of support activities is to help make the primary activities more efficient. When you
increase the efficiency of any of the four support activities, it benefits at least one of the five
primary activities. These support activities are generally denoted as overhead costs on a
company's income statement:

Procurement concerns how a company obtains raw materials. Technological development is used
at a firm's research and development (R&D) stage—like designing and developing
manufacturing techniques and automating processes. Human resources (HR) management
involves hiring and retaining employees who will fulfill the firm's business strategy and help
design, market, and sell the product. Infrastructure includes company systems and the
composition of its management team—such as planning, accounting, finance, and quality
control.

Future Plan for improvements:

 To construct a pucca building with good amenities, that can accommodate 100 persons.
 To improve the infrastructure to accommodate the inmates such as dining hall,
kitchen, lighting, fans, beds etc.
 Conduct periodic recreational activities to keep them in joy and happiness.
 Increase the medical facilities and routine checkups of the inmates.

Negative outcomes, if the project is not implemented:

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Deprivation of nourishment: The poor helpless and destitute old aged will not get
adequate meal and nourishment and thereby, will suffer from malnutrition.

Deprivation of clothes: The poor helpless and destitute old aged will be deprived from
adequate clothing. They will suffer more in winter seasons.

Deprivation of health care: The poor helpless old aged and destitute old aged persons
will fail to receive health care for their illness. There will remain low awareness on
health and hygienic issues among them.

Poor emotional support and mental health: The poor helpless and destitute old aged persons
will be deprived of family care and tender love. Many of them have to be engaged in
adult economic activities. Therefore, many of the target old aged persons will suffer from
“Abandoned Old Aged Syndrome” which includes withdrawal from social activities, anxiety,
fear and uncertainty, sleep and eating disorders and physical ailments.

Poor social and spiritual development: Failing to gain spiritual messages and social
participation, The Old Aged persons may become frustrate and feel unhappy to live at home.

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