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Mastermind Program: Primary Markets Worksheets
Mastermind Program: Primary Markets Worksheets
Mastermind Program
Primary Markets Worksheets
My biggest challenge(s):
Turnover Rate
(# of homes sold in last 12 months ÷ # of homes in subdivision)
# of Homes Sold in last 12 months : 50
# of Homes in Subdivision: 1,200
Turnover Rate: 4%
2. Of these sellers, how many will buy their new home from you &
what would be the new home price?
Number of resales: 2
Average new home price (typically 1.5x home they sold): $ 500,000
Average associate commission per resale to seller: $ 10,500
Potential income from resales $ 21,000
3. Your sellers move out of your service area, you place them as an
OGR (outgoing referral)
Number of sellers moving out of the market: 3
Average OGR income $ 1,000
Potential income from outgoing referrals $ 3,000
6. You can expect buyers to contact you from listings & spin off
business (websites, open houses, sign calls)
# of buyers who contact me from listings and spin off
business: 5
Average home price of spin off business: $ 350,000
Average associate commission per spin off business: $ 7,350
Potential income from listings and spin off business: $ 36,750
x 12
Marketing cost per year
x $ 18,000
Net income after expenses $ 109,950
ROI 611%
Discussion Questions
What are your prospecting habits for business in your primary market today?
What business should you stop doing so you can focus on a primary market?
What novel or new idea for your primary market can you use to generate business?
Plan of Action
Program