St.George Re: Application for Vacant Mayor Seat - 1 message JotForm Reply-To: To: cory frost@sgolly.0rg, christina fernandez@sgcity.org Christina Fernandez ‘Mon, Jan 11, 2021 at 4:07 PM /» Application for Vacant Mayor Seat Name Pete Rognli Address Stree City: State Zip Codel Phone Number Email Lam a citizen of the United States Lam a registered voter in the City of St. Yes George Ihave been a resident of the City of St George or a resident of arecently annexed Yes. area of the City of St. George for the previous twelve (12) months Ihave not been convicted of afelonys Y°S Brief written statement Asa father of a young child, | appreciate St. George's explaining why you are bike/walk-abilty, access to nature and family-friendly interested in serving as amenities. It would be my great hope that our next mayor mayor and any prior ‘would share Jon Pike's commitment to equity, inclusivity involvement in City or and commitment to listening to diverse voices. community organizations or | am hopeful that the next mayor will recognize quality of activites: life as the City’s greatest asset, and consider its greatest potential as a place that preserves access to clean air and open spaces while growing in a responsible manner. | hope the next mayor serves as a steward of both the land and of our existing human communities. Locally, I have volunteered with the Active Transportation, Committee and the St. George Bioycle Collective. For my day job, | am the Utah Program Manager for the Wildland Trekking Company, and am responsible for all of our tours originating from St. George. I have lived in the St. George area for five years.‘Thank you for your consideration Sincerely, Pete Attach Resume and written statement pete-rognii-cv.pdf documents here cer. | rere Kali Date 01-11-2021 ‘You can eci his submission and view all your submissions easily, ‘2 peterogni-cvpatPeter Rognli Content Specialist Creative, outdoor industry, content and operations professional with a critical brain and an entrepreneurial work ethic. Marketer, Writer, Leader. So «is sie conynvorecoot ‘WORK EXPERIENCE Utah Program Manager The Wildland Trekking Company 01/2016 Present Achieverent/Tsks ~ Revenue growth of 426% ~ Manage 46 field staff ~ Created scalable operations system to support growth ~ Program development, copywriting ~ Content marketing, blogging for SEO = Building institutional knowledge 5% George, UT Contoce: Scott Cundy - 707-338-8410 Fleet Owner CommunalCar - via Getaround 11/2020- Present Achievement Tosks ~ Google Maps listings to drive traffic to car profiles, and generate demand ~ Traffic tracking via short URLS ~ Systems development for fleet management Denver, O Contac: Scott Haris scott haris@getaroundcom Content Director Globein 09/2012- 122015 Sociol ecommerce startup dua-sided marketplace Achievements/Tosks = Developed operations and stakeholder relationships in kyroyestan ~ Interviewed artisans and created seller content profiles = Value proposition testing and discovery = Blogging for trafic and sales generation = Social media ~ A/Btesting Contact: laimi Ermakov - vlad@lobein ‘San Francisco, A SKILLS = Rte eu ti as ‘Stakeholder Management f Google Analytics | Cooaleads Jf Project Management EDUCATION Creative and Professional Writing, BFA Bemidji State University 2000-2004 Internship Alpinist Magazine Internship Trail Runner Magazine CERTIFICATES wilderness First Responder Adult CPR Backcountry Food Handler SUPPORTED CAUSES ‘Active Transportation Climate Justice Carbon Pricing Public Lands Gender Equity LANGUAGES German Limited Working Proficiency INTERESTS Cycling || Yoga FunctionalFitness | | Hiking Poge 1 of 2WORK EXPERIENCE Owner, Entrepreneur RadVentures Travel 09/2010- 01/2013 Boutiue, adventure t ‘Achiovements/Tosks ~ Created company and brand, and outsourced operations. ~ Traffic generation via content marketing = Conversion tracking and sales = Revenue circa $250k Una, Pera vel company Marketing Director Wilderness Adventures 09/2007 - 05/2011 Teen adventure travel compony Achievements/Tasks = Wrote all marketing copy ~ Managed 2009 website redesign Jackson Hole, WY ~ Data management and fulfilment for all direct mail campaigns {2504+k mailing lst, incl. targeted messaging = Operations in 14 countries = Selling and presenting at industry Fairs and shows ~ SEO blogging and program development Contec: Tent Multan - 307-733-2122 writer Freelance 2005-2071 chieverents/Tosks ~ Front-of-book and Features writing For glossy, consumer magazines. ~ SEO and content writing For internet marketing companies Program Director Cypress Hills Local Development Corporation 03/2005 - 01/2006 ‘root, WY Neighborhood development organization serving Cypress ils and East ew York ‘Team Building Coordinator YMCA 09/2004 11/2005 Lakevite, CT Program Director Boy Scouts of America 1997-2006 Ponsford, Mn VOLUNTEER Active Transportation Committee City of St. George Member Citizens Climate Lobby TEACHING Contemporary Issues in Sales and Marketing University of Management and Design 2ore Bishek yrayeston Business of Travel and Tourism University of Management and Design 20 Bishkek, Krgystan