APPLIED BBT REVIEWER
business.
LESSON 1.1
What is Business tool?
A business tool can be considered as any
asset that helps or assists the organization
to achieve its stated claims or objectives.
Management must ensure that these tools
are available when required, are in usable
and operating condition and that the user is
sufficiently trained to use the device
efficiently.
Defining a Business Tool
Each business will need to develop criteria
so as to identify which tools are to be
monitored and therefore controlled to
ensure that time and effort is devoted to
managing the proper and important tools.
There are several criteria to identify and
classify business tool. Once identified, the
tools need o be considered as a group and it
is logical to provide a name for the list that
recognizes the importance of the group.
Possible names could be:
 Portable and Attractive tool - this
states that the item is portable and
probably does not have fixed
location, they could be a target for a
theft or excessive use.
 Significant Small Tools - the item are
so small so they can be easily lost
and they are significant to the
business.
It is important to note that the tools must:
 Represent an investment to the
 Require control as their use or loss
can represent a significant cost to
the business.
 Are attractive in terms of cost and
can be attractive to a potential theft
 Require training to prevent damage
to the user or the business.
 Are often portable so they are
susceptible to damage and loss, the
exact location of a tool at any time
may not be known.
One criteria may be the asset value;
another could be the usage cost.
 Example: Mobile telephones can be
very inexpensive to buy but the cost
of calls or internet charges can be
frightening.
Another can be the portability of the asset.
(mobile phones and portable computers are
small and easily mislead/concealed)
 Example: A computer monitor can
also be very expensive but it is not
very portable or easily removed as
they are often secured in place.
Therefore, monitors may be
excluded from the tool risk because
it does not present a risk.
Another can be the training necessary to
use the tool efficiently and safely, the tools
in this group often have a wide range of
functions and capabilities so that some level
of training is mandatory.
Examples of Common Business Tools
Each of these items represents an
investment by and important to the
business. They are portable, can be
misplaced, requires usage monitoring,
training and maintenance:
 Digital cameras
 Mobile Telephones
 Pagers
 Scanners
 Photocopiers
 Laptops
 Laser pens
 Hard drive
 Facsimile
 Landline Telephones
 Software
 Website
 Social Networking
 E-mail
Identifying and Access of Common
Business Tools
In identifying the common business tools
follows the criteria in defining it thru
individual classification and grouping on
logical name list that recognizes the
importance of the business tools.
To access the business tools you can find it
on the register - the register provide
sufficient information to ensure that the
tools are locatable and identifiable thereby
ensuring the correct tool is identified. There
are general set of guidelines that will
identify the data that most businesses
should collect. The selection of data to
collect can vary because the size of business
allows greater resources to be used in the
process.
Futhermore storing details is needed to
locate the business tools easily. The
simplest is the paper approach where all
the details are recorded in a book - an asset
register.
Spreadsheets are excellent tools to record
the required details. They can be password
protected or secured using other methods
to ensure the quality of the data allowing
many people to view the document and
only few to edit.
Electronic document files can be as simple
as word processing files that require a little
more effort to construct, but once done, are
excellent tools. There are purpose designed
database software packages that store and
manage the details of each asset. These are
flexible packages that can be configured to
suit the needs of the business.
Each tool needs to be describe and
identified. Rules can be established for
various types of assets but the description
could include one or more of the following.
 Brand or manufacturer
 Model or name
 Purchase date
 Supplier
 Warranty Expiry date
 Purchase price
 Department
 Physical location
 Serial Number
 Asset number
 Color
 Warranty responsibility
 Other non-attached items that from
the tools such as:
o Cables
o Power Supply
o Lens
o Memory cards
o Mice
Serial Number
Most tools have serial number that is
attached to the devices as part of the
manufacturing process. These are generally
globally unique. They convey a great deal of
information to the manufacturer about
production runs and assembly teams and
quality approval teams. A serial number
does not identify the tool without context
or other information.
Asset Number
Some businesses will attach their own asset
number or serial number. This has the
advantage that the number can be created
for each asset that has identification within
the number. In some cases stickers can be
attached to the inside of the assets, and in
others the number can be etched on the
chassis or the of body of the device.
Barcode
The asset number can be encoded into a
barcode that can be easily scanned to
maintain records. These have the advantage
of certainty and the elimination of data in
error. Although these are randomly created,
it is simply matter of attaching the barcode
to the item and recording the tool and the
associated barcode. There are specialist
asset programs, but many businesses use
Excel as a list and database management
tool.
Radio Frequency Identification Tags (RFID)
These are electronic tags that can be
attached to items that will communicate
with electronic scanning systems that will
allow individual items to be identified while
in groups. Items with RFID can be all out in a
bag and passed through a scanner and each
will be identified at a reasonable distance.
Storage Location
Where will the tool be stored? There are
many places that can be used to store an
item: a desk, drawer, cupboard, storage,
locker or cabinet. The location needs to be
identifiable so there can be certainly as to
the tool's correct storage location.
What is Business Technology?
In philosophy technology can be search for
meaning. It is a means of rendering life a
little more convenient.
Business Technology
refers to the application of science, data
engineering and information for business
purposes, such as achievement of economic
and organizational goals. The main element
of technology is the idea of change, and
how it can affect business and society.
All technology that helps an organization
run its business and operational processes.
That technology can be customer-facing
applications and solutions, business-critical
production and logistics solutions, or back
office financial systems among others.
E-commerce and E-business
E-commerce involves of digitally enabled
commercial transactions between and
among organizations and individuals. For
the most part, transactions that occur over
the internet. Commercial transactions
involve the exchange of value (e.g., money).
in return for product and services. E-
business refers primarily to the digital
enabling transactions and processes within
the firm, involving information systems
under the control of the firm. E-business
does not involve commercial transactions
where value is exchanged.
Types of E-commerce
 Social E-commerce
 Customer - to - business (C2B) E-
commerce
o the business are the ones
who are reaching to the
customers.
 Business - to - customer (B2C) E-
commerce
- it is the most discussed type in
which online business attempt to
reach individual consumers. It
includes purchasers of retail goods,
travel services and online content. It
is the type of e-commerce that most
consumers most likely to encounter
 Local E-commerce
 Business - to - business (B2B) E-
commerce
- business focus on selling to other
business. There are two primary
business models used within the
B2B area: Net marketplace, which
includes e-distribution, e-
procurement companies, exchanges
and industry consortia, and private
industrial networks.
 Consumer - to - consumer (C2C) E-
commerce
- Provides a way for consumer to sell
to each other, with the help of an
online market marker. In C2C e-
commerce, the consumer prepares
the product for market, places the
product for auction or for sale, and
relies on the market marker to
provide catalog, search engine,
transaction clearing capabilities so
that products can be easily
displayed, discovered and paid for.
- E-commerce that is enabled by
social networks and online social
relationships. It is sometimes also
referred to as Facebook commerce,
but in actuality is a much larger
phenomenon that extends beyond
just Facebook; including the
increasing population of social sign
on, network notification (sharing of
approval/disapproval of
products/services) online
collaborative shopping tools
(recommendation from vloggers).
o A form of e-commerce that is
focused on engaging the
consumer based on his/her
current geographic location.
Local merchants use a variety
of online marketing
techniques to drive
consumers to their stores.
Local e-commerce wave and
fueled by explosion of
interest in local on-demand
service such as an uber.
Selection and Use Common
Business Technology
Select appropriate business
technology and/or software
applications to achieve the
requirements of work task.
Which Business Tool?
It is important to be clear and
certain of the purpose of the tool.
What are the objectives or
outcomes that will result from using
the tool? What do we want the tool
to do?
You need to create a complete
picture of all that is required from
the tool in a too much detail in as
possible. Then it is a matter of
matching the requirements of the
tool with the tools available.
Consider the consumables that will
be required. If the use is to be off
site there may not be the same
availability of resources as in the
business. Buy or Hire?
If the tool is not in-house then some
will need to be made as to future
demand. If this is a once-off
situation then a once-off hire
arrangement may solve the
immediate problem without
committing the business to
significant outlay. It is not only the
purchase price to be considered, but
the tool must be stored and
maintained should a future use
develop.
Use Technology in a way which
promotes a safe work environment.
Training
In all cases the different use of any
tool requires some training before
the tool can be used efficiently and
safely.
Assume that a user wants to take a
photograph from digital phone and
further assume they have no
training. The results could be
anything and the time involved
could be significant as the fumble
and take pictures of fingers that
cover the lens.
Safety needs to be considered for
the person and the equipment. A
camera flash close to the eyes can
injure and possibly blind. There is
also consideration of damage to the
equipment.
Before a person is allowed to use a
business tool, they must undergo
some level of training, and perhaps a
refresher level or training for those
using the same tool later to remind
them of the first set of skills.
There can be no definitive program
for every tool in business, but it is
inconceivable that a tool does not
require some training. As the users
does the training this should be
recorded before they are allowed to
use the tool. Possible skills sets
could be:
Facsimile
o Page up or down
o Add 0 to be beginning of the
number
o How to enter the telephone
number
o How to send from a list of
contacts
o How to send fax
o How to unjam the fax
 o Ability to print the journal
record (if this is required)
o Charge codes if applicable
Digital Camera
o Insert batteries
o Insert and remove memory
card
o Transfer images to a
computer
Trends in Hospitality Industry Tools
and Technology
o Voice Search & Voice
Control - Voice search is
growing technology trend
within the hospitality
because a growing number
of guests or customers are
turning to voice search in
order to find hotels,
restaurants and cafes, so it is
worth taking the time to
properly capitalize on this. To
do so, you need to make sure
your website and booking
engine are structured so that
the voice search can be used
properly.
 video:
https://youtu.be/9Fk
Ph8Sahag ;
https://youtu.be/bjkd
IplaNE0
o Contactless Payments -
Aside from speeding up
payments and improving
customer satisfaction,
contactless tech is also
compatible with loyal
programs Mobile contactless
payments are possible even
if the customers do not have
their wallet with them, or
even if their credit card has
been misplaced. Additionally,
with COVID firmly in the
minds of hotel guests and
other hospitality customers,
contactless payments can
also offer an excellent way to
reduce human-to-human
contact.
 video: How Does
Contactless Payment
Works?
https://youtu.be/T-
IYgH3CjNQ
o Robots in Hotel and
Restaurants - One of the
most exciting technology
trends the hospitality
industry is getting to grips
with the rise of robotics and
the use of robots to carry out
tasks traditionally performed
by humans. For instance,
robots can occupy a
concierge role within hotels,
welcoming guests and
providing them with
important customer
information. This is a practice
that can be replicated across
the rest of the hospitality
industry too, including in
restaurants, and the use of
robots can also help to make
an environment more COVID
secure.
 video: Alibaba's
Robot Hotel is
Straight out of the
future:
https://youtu.be/rnG
pSZmj-cA ;
 https://youtu.be/zCa
DJOGnkuo
o Chatbots - Hotels and
restaurants will also often
attract queries from people
in different time zones, so
having staff available is
difficult. A good chatbot will
answer the most common
questions without the need
for any human involvement.
In more advance cases, the
chatbot can obtain
information from the
customer and then pass the
query on to a human staff
member at the earliest
opportunity, while also
providing them with access
to what the customer has
said.
 video: Example
Chatbot for
Restaurants:
https://youtu.be/Tjh
G9p5EJ74
o Virtual Reality - In particular,
this can make the difference
at the stage when customers
are ready to make a booking,
because it will give potential
customers a much clearer
sense of what they can
expect when they visit for
real. Most modern virtual
reality tour videos can be
viewed within a web
browser, making them easily
accessible. A greater level of
immersion can also be
achieved if users have access
to a VR headset.
 video: Example of
Cape Dara in Pattaya
Virtual Tour:
https://youtu.be/r4ce
7nYJvS
o Mobile Check-in/Automated
Check-in and Check-out -
Mobile check-in hospitality
tech is another important
area to give consideration to,
because it can help to
improve the customer
experience at the point of
their initial arrival. Crucially,
mobile check-in swerve the
need for face-to-face
customer interactions,
meaning customers can
potentially have greater
flexibility in terms of when
they check-in. This ties in
with wider contactless
technology trends within the
hospitality industry, and can
be especially welcome for
those who are nervous about
COVID.
o Recognition Technology -
Biometrics is being used to
usher in a new age of
seamless authentications,
and this could benefit hotel
processes and customers
purchases. For example,
imagine if a fingerprint or
facial recognition technology
could be used in your hotel
to unlock rooms. Now
consider the uses of the
same technology for check-in
and check-out purposes.
 video:
https://youtu.be/qNp
sdCPGyCk
o Artificial Intelligence - In the
modern age, customers
 expect to be able to interact
with hospitality companies
across a variety of digital
channels and receive rapid
responses can be difficult, if
not impossible, which is
where chatbots and artificial
intelligence (AI) come in. AI's
uses extend into other
important areas for hotels
too, including data analysis.
 Example: Hilton and
IBM pilot "Connie"
video:
https://youtu.be/ifgf6
bZhxiE
o Internet of Things (IoT)- It
involves extending internet
connectivity to everyday
objects, devices and
appliances. These devices
can the collect data and
communicate or interact
over the internet, turning
previously unintelligent
devices into "smart" smart
devices, which are often semi
or fully autonomous. The
hospitality sector is internet-
enabled thermostats, which
are used to automatically
adjust room temperatures at
check-in and check-out
times, or in response to
temperature swings caused
by the sum, or by the
windows being opened. the
same concept is also being
deployed for lighting,
improving energy efficiency
by, for instance reducing
light intensity during daylight
hours.
 Example: The Internet
of Things comes for
the hotel network;
video:
https://youtu.be/k1J4
Fla2nco
o Augmented Reality - similar
way to VR technology but is
even more accessible;
typically requiring little more
than access to a smartphone
and the internet. Unlike VR,
which places users in a digital
environment, augmented
reality is about enhancing
the real-world environment
through information
overlays.
 Example: Augmented
reality within the
hospitality industry ;
video:
https://youtu.be/H_V
xlcdP0Kk
o Cybersecurity - Today, hotels
and restaurants are more
reliant on data than ever
before, and make use of IT
systems than ever before
too. However this potentially
leaves them in a much more
vulnerable position. Some of
the biggest threats here
include ransomware attacks,
phishing attacks, distributed
denial of service (DDoS)
attacks and human error
within the company. For this
reason, hotels need to invest
adequately in cybersecurity
awareness training, protect
their IT systems, keep
customer data secure and
 ensure data is backed up and
recoverable.
o Big Data - It could be used by
travel agents to make
intelligent destination
recommendations, based on
age, gender, budget,
previous locations visited,
and so on. Within the hotel
industry, big data allows
businesses to identify trends,
which can be used for
revenue management
purposes.
 video:
https://youtu.be/rQR
5nxp-_LU
o Blockchain and
cryptocurrency - This
technology offers
transparency, security and
control of electronic
transactions. Blockchain also
eliminates the need for third
parties. Therefore, several
industries are taking
advantage of its benefits,
such as LockTrip (LOC), a
blockchain-based hotel and
vacation rentals marketplace.
This platform allows hotels to
manage bookings with
listings priced in LOC, a
cryptocurrency with a real-
time exchange rate. This
technology allows hotel to
offer prices 20% below
market rate.
o Wi-Fi Infrastructure
Overhauls - Nowadays, hotel
guests who travel with
devices such as phones,
tablets and computers no
longer see Wi-Fi as a perk,
but as a must-have when
they check-in at a hotel.
Many leading hotel groups
have started to install high
density Wi-Fi and started to
offer in-building mobile
phone coverage as guests
have to come to expect these
services during their stay
(not only for themselves, but
also for their guests if they
are hosting a conference or
function at the hotel.)
o Digital Conference Facilities -
Hotels also need to be able
to offer access to audio-
visual (AV) and digital
facilities for conferences.
While the amount of AV and
digital equipment that goes
into typical conference room
is fairly minimal, staging
companies are often hired
for various projects in order
to equip the facility as
required.
o Mobile Communication and
Automation - when investing
in digital apps for check-ins,
room service and other
customer-oriented digital
interactions, hotel operator
are investing in systems and
technologies that can
personalize the experience
for guests, including a guest's
name being displayed on the
welcome desk at a digital
check-in station; their food
preferences or past
purchases being displayed in
a digital room-service order
system; and similar. In
addition the 'concierge in
 you pocket' concept is fast
gaining popularity due to its
ability to allow operators to
include useful information
such as surrounding
entertainment venues;
medical facilities; and similar
services.
o NFC Technology - Near field
communication (NFC)
technology is the next-
generation short-range high
frequency wireless
communication technology
that gives users the ability to
exchange data between
devices. NFC devices can
transfer data at up to
424kbits/second and the
communication is enabled
when two devices touch each
other, which makes mobile
payments (buy touching the
smartphone to a credit card)
an instant, secure process.
This technology is also ideal
for self-check-ins by guests at
hotels as well as the next
trend in this article; smart
room keys.
o Smart Room Keys - Hotels
increasingly install small
room access systems that
allow the guests to unlock
their doors by simply swiping
their phones across a keyless
pad on the door. This
technology will men that
guests don't have to worry
about picking up keys and
front desk staff won't have to
issue new keys in the event
that a guests loses their
room key.
o **Entertainment on tap
-**The future of Hotel In-
Room Entertainment; people
are increasingly plugging in
their own devices for in-
room entertainment.
o Cloud
Services/Cloud/Software as
a Service (SaaS) - being able
to provide entertainment on
tap and mobile content has
led to the trend of hotels
investing in cloud services. It
gives hotels flexibility to
expand and adjust their IT
needs along with business
growth, invest in upgrades
without causing a complete
IT system overhaul and it
removes the administrative
burden of managing an IT
system in-house.
o Converge LANs to support
multiple services -
Converged local area
networks (LANs) will also
help hotels to create more
intelligent buildings. A
variety of computer-based
building services can be
automated in order to
control lighting, refrigeration,
air conditioning and heating.
Converged LANs can also be
set up to provide a smarter,
more personal experience.
o **Feedback on Social Media
-**This trend will continue
and hotels can expect to see
even more social media
engagement from guests
who use these platforms to
give feedback about their
experience, complain and
 give compliments about their
stay.
o Integration - Integrating
these systems can provide
more comprehensive
management information,
faster reporting and a truly
comprehensive view of
profitability. For example
integrating the hotel
management system with
the restaurant point of sale
application means that the
hotel has a comprehensive
view of revenue per guest or
event.
DIGITAL FOOTPRINT
 trail that you leave on the internet.
How can we trace Digital Footprint?
 through the use of our browser
history
Each of us have different digital footprint
Parts of Digital Footprint
 Trail of web sites you visit
 The things you share online
Impact of Digital Footprint
Positive - in a way that we provide
information to reliable sites
Negative - we can provide our personal
information to unreliable person/sites
 First is to look if the messages,
photos, and videos show something
positive about you or does this post
respect yourself?
 What does this post say about
yourself?
 Does it reveal too much about me?
Before posting do self-assessment
 Check if this digital footprint respect
others?
 Make sure you are respectful when
posting others.
 Ask yourself: would i say this to the
person's face?
 How would this post make the
person feel if he or she saw it?
 Could someone get wrong idea
about this post??
 Fit yourself with the shoes of others
for you to understand the impact of
your actions.
Do a reflection:
Are you leaving positive digital footprint? If
yes, how?
Republic Act No. 10173 "Data Privacy Act
of 2012"
DIGITAL ETIQUETTE, CYBER SECURITY AND
OPERATIONS TO SECURE YOUR POLICY
Personal Privacy Rights
 in the Philippines National Security
Commission safeguard someone
else privacy whenever telemarketers
do unsolicited calls they cannot
proceed to talk consumers without
their approval / consent
DIGITAL SENSE AND DESIGN
PRESENTATION
Why your organization needs a digital sense
DNA Layer?
 Genetic Engineering
 DNA Profiling
 Information Storage
Law of Compensation
1. The need for what you do,
2. Your ability to fulfill that need
consistently and;
3. How difficult or easy it is to replace
you.
"Satisfied customers are not secure
customers in tomorrow's market place" -
cope up with the changes
How difficult or easy it is to replace you?
Prioritization
 the customer is the number 1 asset
 there is no online/offline world in
which we exist. it is now an always-
on world.
 tthere may be multiple budgets
within the org. chart, but there is
only one bank account
 every decision must be measured
against how it impacts the customer
experience
 the internal customer (employee) is
an important as the external
customer you seek to serve
 you can't keep up with it all, so focus
on improving the areas with the
least friction and higher ROI first,
and hen again momentum daily,
monthly ,and yearly to tackle more
 empathy (EQ) is the number one skill
to cultivate in your organization
 design thinking is not just for
creatives and should be rooted in
your professional development plan
for all departments
 in a software-is-everything world,
your product is your focus group, as
sensors connect everything, availing
data-fed
Four General Archetypes of People
 Influencers
 Amplifiers
 Motivables
 Zombie
C-suite (Enterprise Wide View) I-3%
SVPs/VP (Division/B.U Wide view) A-10%
Sr Director/s (Department Wide View) M-
60%
Sr Manager/Mgs (Program Wide view) M-
60%
Rank &Filo (Project Task wide view) Z-27%
Experience Marketing Framework
1. Learn
2. Plan
3. Do
Designing Presentation
Theory, Planning and Design
Pyramid Structure - starting with the
smaller points, then fleshing out the details,
and finally ending with the big ppicture, the
bottom line results and you message
The Hour Glass - emphasize your
conclusions

Inverted Pyramid - starting with the most

relevant pieces of information. From there,
information is included in decreasing order
of importances

Step 1: Designing

 Planning
 Color
 Type

Step 2: Building

 Text
 Data Visualization
 Image
 Scaffolding

Step 3: Giving

 Presenting

Presentation Worksheet

1. what type of presentation are you

going?
2. Who is your audience?
3. What is the Headline Message of
your presentation?
4. What do you want your audience to
do with your conclusions?
5. Craft you Opening Statement
6. Craft your Closing Statement
7. Outline the sections of your
presentation
8. What stories can you tell?
9. Images (sketch of describe before
searching
10. Anticipated Questions and Answers