8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Text1

Dear Respondent,

We the students of Hochscule Hof, conduct a market survey on "Introducing a new Bio noodle product in India" as part of
our Market Research project.
We would be very happy if you would support us and take part in our survey :)

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q1

What is your age?

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Q2

What is your gender?

Male

Female

Prefer not to say

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Q3

What is your highest level of education?

Less than school education

High school education

Graduation

Other, specify

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Q4

In which city of India do you live in ?Please specify

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Q5

How many people are living in your household ? Please specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q6

What is your monthly net household income?

Less than 10,000 Rs

10,000 Rs to 24,999 Rs

25,000 Rs to 39,999 Rs

40,000 Rs to 54,999 Rs

Above 55,000 Rs

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q7

Have you used Instant noodles in the last month?

Yes

No

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Q8

How often do you use Instant Noodles?

Daily

4 to 6 times a week

1 to 3 times a week

Less than once a week

Others, specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q9

Under which circumstance do you think of eating noodles?

Busy work schedule

Cost saving

Regular snack option

No other choice

Lazy to cook

Others, specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q10

Where do you eat noodles from and how frequently do you eat noodles in that
place, please rate your response from the below options.

  Never Rarely Sometimes Very often Always

At home

Canteens

Restaurants

Food Kiosks

At workplace

Others,Specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q11

How much did you spend for Instant noodles in the last month? Please es mate.

Less than 200 Rs

201 - 400 Rs

401-600 Rs

Above 600 Rs

Others, specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q12

Which brand comes to your mind when you think of instant noodles?

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q13

Which of the following instant noodle brands do you know at least by name?

Maggi

Sunfeast Yippe     

Knorr Soupy Noodles

Wai Wai Noodles

Top Ramen

Others, please specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q14

Which of the following brands have you ever tried?

Multiple answers are possible 

Maggi

Sunfeast Yippe     

Knorr Soupy Noodles

Wai Wai Noodles

Top Ramen

Others, please specify 

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q15a

Which is your favorite noodle brand? Please specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q15b

Please rate your favorite noodle brand on the following parameters.

Totally
 
Totally Agree Agree Neutral Disagree disagree

I can easily nd
my favorite
noodles in the
shops

I like the brand

I like the
packaging

I like the taste

Variety of avors
are available

Nutritional values
are healthy

It is good value for

money

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q16

Where do you buy instant noodles?

  Never Rarely Sometimes Very Often Always

Shopping Mall
(example: Big
Bazaar, Reliance)

Supermarkets

Kirana\Departmental
stores

Online shopping
sites

Wholesale stores

Others, please
specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q17a

Where have you seen an advertisement for a noodle brand in the last month from the below given
options?
Multiple answers are possible

Television ads

Newspaper ads

Magazines articles

Flyers

Radio ads

Social Media

Promotional o ers in websites and shops

Others, please specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q17b

Please specify the brand for which you have seen an adver sement in the last month.

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Rating1

Please rate the following brands in terms of how desirable they are.

Somewhat
 
Undesirable Desirable Very Desirable No Opinion

Maggi

Yippe

Bio Noodle

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Q18_Rating2

Please rate the following noodles masala in terms of how desirable they are.

Somewhat
 
Undesirable Desirable Very Desirable No Opinion

Chicken Masala

Magic Masala

Lemon Flavored
Organic Veg
Masala

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice1

If these were your only options, which would you choose?

1/9

Brand Maggi Bio Noodle Yippe

Masala Magic Masala Lemon Flavored Chicken Masala

Flavor Organic Veg Masala

Price 12 15 10

Noodle Base Maida our Oats our Whole Wheat our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice2

If these were your only options, which would you choose?

2/9

Brand Bio Noodle Maggi Yippe

Masala Chicken Masala Magic Masala Lemon Flavored

Flavor Organic Veg Masala

Price 15 12 10

Noodle Base Whole Wheat our Maida our Oats our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice3

If these were your only options, which would you choose?

3/9

Brand Yippe Maggi Bio Noodle

Masala Magic Masala Chicken Masala Lemon Flavored

Flavor Organic Veg Masala

Price 15 12 10

Noodle Base Whole Wheat our Oats our Maida our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice4

If these were your only options, which would you choose?

4/9

Brand Maggi Yippe Bio Noodle

Masala Chicken Masala Magic Masala Lemon Flavored

Flavor Organic Veg Masala

Price 10 12 15

Noodle Base Maida our Oats our Whole Wheat our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice5

If these were your only options, which would you choose?

5/9

Brand Bio Noodle Yippe Maggi

Masala Chicken Masala Lemon Flavored Magic Masala

Flavor Organic Veg Masala

Price 12 15 10

Noodle Base Maida our Whole Wheat our Oats our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice6

If these were your only options, which would you choose?

6/9

Brand Bio Noodle Yippe Maggi

Masala Magic Masala Lemon Flavored Chicken Masala

Flavor Organic Veg Masala

Price 15 12 10

Noodle Base Maida our Whole Wheat our Oats our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice7

If these were your only options, which would you choose?

7/9

Brand Bio Noodle Maggi Yippe

Masala Chicken Masala Magic Masala Lemon Flavored

Flavor Organic Veg Masala

Price 12 15 10

Noodle Base Maida our Oats our Whole Wheat our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice8

If these were your only options, which would you choose?

8/9

Brand Bio Noodle Yippe Maggi

Masala Magic Masala Lemon Flavored Chicken Masala

Flavor Organic Veg Masala

Price 10 15 12

Noodle Base Maida our Oats our Whole Wheat our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q18_Choice9

If these were your only options, which would you choose?

9/9

Brand Maggi Bio Noodle Yippe

Masala Magic Masala Chicken Masala Lemon Flavored

Flavor Organic Veg Masala

Price 10 12 15

Noodle Base Whole Wheat our Oats our Maida our

Select Select Select

NONE: I wouldn't choose any of these.

Select

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q19

Please rate the following reasons for not using Instant noodles in the last month. 

  Totally Agree Agree Neutral Disagree Totally disagree

I’m willing to try

new products

I’m a health-
conscious person

I’m concerned
about food
additives

I feel instant
noodles are not
healthy
I was unable to
shop in the last
month due to
corona restrictions
Others, please
specify

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8/6/2020 Questionnaire Survey Second version_06 July 2020_Final - Sawtooth Software

Q20

Which of the following new instant noodle product are you interested in trying if introduced in the
market?

Bio Instant Noodle with organic vegetable ingredients

Bio Instant Noodle with egg base

Instant noodles with ground meat and All-purpose our base

Instant noodle with organic millet base

Instant noodle with lemon avored organic vegetable Masala

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Q21

Imagine you are buying a new noodle product, please rate how important are the following criteria
for your selection for the new product.

Of little
 
Not Important importance Important Very Important

Healthy masala
avour

Convenience in
preparation

Price

Quality

Eco friendly
Packaging

Cooking Time

Healthy noodle
our/base

Brand

Nutritional Value

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Text2

   Thank you for helping us by taking part in the survey :)

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