School TAYSAN SENIOR HIGH SCHOOL Grade Level Eleven (12) ABM

DAILY LESSON LOG Teacher Aimee M. Mendoza Learning Area PRINCIPLES OF MARKETING
July 15-19, 2019
Teaching Dates and Time Semester 1st
ABM Patience
ABM Purity

SESSION 1 SESSION 2 SESSION 3 SESSION 4

I. OBJECTIVES Analyze the elements of Analyze the elements of macro Define marketing research and its
microenvironment and their environment and their influence to importance to a business enterprise.
influence to marketing planning. marketing planning.
A. Content Standards The learners demonstrate an The learners demonstrate an The learners demonstrate an
understanding of… understanding of… understanding of…
CHAPTER TEST
The importance of information, the The importance of information, the
market characteristics affecting market characteristics affecting
consumer behavior, and the bases of consumer behavior, and the bases of The importance of information, the
market segmentation market segmentation market characteristics affecting
consumer behavior, and the bases of
market segmentation
B. Performance Standards The learners shall be able to… The learners shall be able to… The learners shall be able to…

Conduct marketing research, Conduct marketing research,

interpret market buying behavior on interpret market buying behavior on
product or service, and identify the product or service, and identify the Conduct marketing research,
product or service target market product or service target market interpret market buying behavior
on product or service, and identify
the product or service target market
C. Learning Competencies/ The learners… The learners… The learners…
Objectives (Learning
Codes) analyze the elements of macro- and analyze the elements of macro- and define marketing research, its
micro-environment and their micro-environment and their importance to a business enterprise
influence to marketing planning influence to marketing planning and identify the steps in marketing
ABM_PM11-Ie-i-10 ABM_PM11-Ie-i-10 research. ABM_PM11-Ie-i-11
II. CONTENT Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG, the content can be tackled in a week or two.
MARKETING ENVIRONMENT MARKETING ENVIRONMENT MARKETING RESEARCH
Microenvironment Macro environment
III. LEARNING RESOURCES List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that there is a mix of concrete and
manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
4. Additional Materials from
Learning Resource (LR)
portal
B. Other Learning
Resources
IV. PROCEDURES
A. Reviewing/Presenting lesson
B. Establishing purpose for the
lesson
C. Presenting
examples/Instances of the new
lesson
Principles of Marketing Principles of Marketing Principles of Marketing
Prof. Angelita Ong Camilar-Serrano Prof. Angelita Ong Camilar-Serrano Prof. Angelita Ong Camilar-Serrano
pp. 119-123 pp.123-129 pp.135-138
Video clips, slide decks, LED TV
These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by demonstration of learning by the students
which you can infer from formative assessment activities. Sustain learning systematically by providing students with multiple ways to learn new things, practice their learning,
question their learning processes, and draw conclusions about what they learned in relation to their life experiences and previous knowledge, indicate the time allotment for each
step.
Review Questions: Share Your Thoughts! What are the elements of
microenvironment and macro
1. Discuss the different steps in the Discuss the diagram below. environment?
strategic and marketing planning
process.
2. How important is these processes
to the company?
The teacher will show a video clip The teacher will show a video clip Presentation of the lesson objectives.
about the MICROENVIRONMENT. about the MACRO ENVIRONMENT.
After the video the learners will After watching the video, the Video Watch!
share what they have understand learners will answer the following:
about the video. How to Write a Marketing Research
1. What are the essential forces of
Guide questions: macro environment shown on the
video?
1. What are the components of
microenvironment based on the 2. Cite an example for each forces?
video presented?

D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2
F. Developing mastery (leads to
formative assessment)
G. Finding practical applications
of concepts and skills in daily
living
H. Making generalizations and
abstractions about the lesson
I. Evaluating Learning
2. How does each component affects
the marketing environment?
3. Why is it important that
companies give equally important
attention to each
microenvironment?
Collaborative Discussion:
The Marketing Environment
The Microenvironment
Discuss the diagram of the
microenvironment.
How can you apply this lesson on
your daily lives as 21st century
learners?
The learners will complete the
statement:
The microenvironments affecting the
business are_________________________.
Short Quiz:
3. Why is it important to know these
macro environment forces?
Collaborative Discussion:
The Marketing Environment
The Macro environment
The learners will discuss what they
have learned in front of the class.
An electronic draw lots will be used.
How can you apply this lesson on
your daily lives as 21st century
learners?
The learners will complete the
statement:
The macro environment factors are
________________________________________.
Short Quiz:
Collaborative Discussion!
What is marketing research?
Significant features of marketing
research
Name the different significant
elements of marketing research.
How can you apply this lesson on
your daily lives as 21st century
learners?
The learners will complete the
statement:
Marketing research is ____________.
The significant elements of
marketing research are _________.
Essay:
Directions: Write the letter of the
CORRECT answer.
___________1. Which of the following
microenvironment factors, assist the
company promote , sell, and
distribute its products to ultimate
buyers?
a. suppliers
b. marketing intermediaries
c. competitiors
d. publics
_____2. ABC Company has a very good
raw materials for their products.
These materials are from the XYZ
Company. ABC Comopany makes
sure that they have a very close
relationship with XYZ Company.
Based on this scenario, which
microenvironment is being
discussed?
a. publics
b. suppliers
c. customers
d. the company
_____3. Which of the following publics
sector carries news features and
editorial opinions?
a. Citizen-action public
b. internal publics
c. local publics
d. media publics
_____4. IN a company these type of
publics include workers, managers,
volunteers and the board of
directors. Which publics is being
described above?
Directions: Write the letter of the Define marketing research.
CORRECT answer.
Enumerate the significant features of
_____1. The economic experience of marketing research.
the Philippines had been under
global scrutiny when the country
hosted the annual summit of the Asia
Pacific Economic Cooperation.
Which macro environment is being
discussed in the scenario above.
a. Economic forces
b. political forces
c. Socio-cultural forces
d. Technological forces.
_____2, Mobile devices create direct
relationships with the consumers.
This scenario is an example of which
macroenvironment faorces?
a. socio-cultural forces
b. technological forces
c. environmental forces
d. economic forces
_____3. More women being educated
and working. Which of the following
macro environment forces supports
the claim above?
a. economic forces
b. socio-cultural forces
c. technological forces
d. environmental forces
____4. Smoking is prohibited in public
transportation vehicles and
terminals. This is an example of
which macro environment forces?
a. legal forces
b. technological forces
c. environmental forces
d. economic forces
_____5. The loss of biodiversity on the

J. Additional Activities for
application or remediation
a. general public
b. government publics
c. media public
d. internal public
_____5. Marketers must act more than
just get used to the needs of target
consumers. They also must achieve
strategic advantage by situating
their offering better than other
companies of the same business line.
Which of the following
microenvironment is being
discussed in the above scenario?
a. suppliers
b. competitors
c. marketing intermediaries
d. customers
Make a diagram about the
microenvironment and write short
discussion about it.
planet can be openly connected to
the behaviors of human being.
Humans have damaged and keep on
destroying the habitats of species on
an everyday basis. Which of the
following macroenvironment forces
is being discussed in the above
scenario?
a. legal forces
b. technological forces
c. environmental forces
d. economic forces
Create a poster about the integration Make a research about the
of the different macro environment importance.
forces.

V. REMARKS

VI. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify
what help your instructional supervisors can provide for you so when you meet them, you can ask them relevant questions.
A. No. of learners who earned
80% on the formative
assessment
B. No. of learners who require
additional activities for
remediation
C. Did the remedial lessons
work? No. of learners who
have caught up with the
lesson.
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well? Why
did these work?
F. What difficulties did I
encounter which my principal
or supervisor can help me
 solve?
G. What innovation or localized
materials did I use/discover
which I wish to share with
other teachers?

Prepared by: Checked by: Noted by:

AIMEE M. MENDOZA RHODORA G. BAUTISTA EDITA M. CANATUAN, Ed.D.
Subject Teacher Master Teacher II Principal IV