MODERN GROUP OF COLLEGES

ASSIGNMENT: - 4
SUBJECT:-TOTAL QUALITY MANAGEMENT

DEPARTMENT OF MECHANICAL ENGINEERING

SUBMITTED BY: - SUBMITTED TO:-

AMNDEEP SINGH Prof. LOVEPREET SIR

B.TECH –MECHANICAL ENGINEERING 6TH

ROLL NO. 1734411

1. Question:-Describe the vision mission and objective of company? What’s are the company
future plans for business expansion in India.

Answer: - Burger King’s vision statement is based on the original aims of the company’s founders. A
firm’s vision statement guides the organizational development of the business. Burger King’s corporate
vision statement emphasizes excellence and being the best in the industry. On the other hand, Burger
King’s corporate mission statement is directly linked to the company’s operations. A firm’s mission
statement specifies the activities needed to succeed in the business. In Burger King’s case, the mission
statement emphasizes pricing, service and ambiance to attract customers. In this regard, the vision and
mission statements of Burger King are bases for developing strategies and policies to move the
organization toward long-term leadership and success in the quick service restaurant industry. Burger
King’s mission statement is to “offer reasonably priced quality food, served quickly, in attractive, clean
surroundings.” This mission statement indicates the kind of outputs expectable from the organization.
With regard to Burger King’s business, this mission statement has the following main point:
1.Reasonable prices.
2.Quality food.
3.Quick service.
4.Attractive, clean surroundings.
To achieve the top position stated in its vision statement, Burger King must follow the points in its
mission statement. The mission statement shows that the company uses market-based pricing to entice
customers. However, Burger King’s main selling point is the quality of its food and service. The
surroundings add to the ambiance that keeps customers coming back to Burger King restaurants. These
characteristics are mostly consistent in all of the company’s restaurants around the world. Thus, Burger
King’s mission statement establishes the basics for pricing, quality, and facility design for the business.

Burger King India is not slowing down its expansion plans in the country due to the consumption
slowdown since it believes the food industry is recession proof and the slowdown is a temporary hiccup,
said CEO Rajeev Varman.
“ Last fiscal we had set up 58 new stores in India. This year we have already done 26 stores and 30 more
are in the pipeline which will come up. We plan to grow at this pace or higher next year too,” said
Varman. At present, Burger King has 213 outlets across 50 cities and towns. While the Burger King India
restaurants are spread over 2,500 to 3,000 square feet, Varman said the company has up smaller
restaurants over 300-400 square feet in the Metro stations in Mumbai and New Delhi and now exploring
such stores in Hyderabad as well. It also has stores in airports in Hyderabad, Mumbai and Kochi and in
highways in Punjab which too will be expanded. Burger King, which claims to be the second largest fast
food burger chain in the world, said it grew by double digit pace last fiscal and continued double digit
pace of growth in April-June quarter of this fiscal. Varman said while the restaurants are profitable, at the
company level the business has become positive in earnings before interest, tax, depreciation and
amortization (EBITDA) in 2018-19.

2. Question:-What are the measures taken by the company to improve the quality standards as
per customer demand?

Answer: - Improving product quality is one of the most important things for achieving long term sales
growth and profitability. According to the World Quality Report by Sogeti, 2018 was the first year in
which software testing companies focused mainly on achieving end-user satisfaction. And though
increasing quality of products is not an easy task, it rewards businesses with increased revenue and
reduced costs.
Businesses seeking to improve product quality need to embed quality practices in their routine processes.
So rather than just an afterthought, quality has to be intrinsic to companies’ performance and daily
operations management. While quality experts have given different definitions of quality, a lot of them
have similar principles in mind.

Defining and Improving Product Quality

So let’s see how we can define and improve product quality based on these principles.

Understand What Quality Is

Based on the observations, definitions and explanations offered by the world’s renowned quality experts,
we can divide the definition of quality in two categories.
On one hand, quality is concerned with satisfying a set of predetermined specifications. According
to this definition, manufacturers or service providers achieve quality by creating products whose
characteristics satisfy a set of numerically defined specifications.
On the other hand, quality can be all about satisfying your customers. Achieving customer
satisfaction implies using a set of measurable characteristics. The quality of a product is determined on
the basis of whether it satisfies customers’ expectations in terms of consumption and use. Clearly, it’s
best for businesses to concentrate on using a combination of these two definitions. By doing so, you will
ensure your products meet the requirements and satisfy customers’ needs simultaneously.

Build a Solid Product Strategy

To stand out in a sea of countless new products, you need to devise a brilliant product strategy.
Conceptualizing a product from scratch is difficult, but only if you lack ideas. And because so many
solutions already exist, you will have to create something unique. Find inspiration by talking to your users
and prospects.
After learning what your prospects need, it’s important to develop a high-level product vision. This will
allow you and your team to employ a more strategic approach toward product development.
Consequently, having a clear product vision will let you think about product goals. The goals will serve as
KPIs and by prioritizing them, you will be able to create plans for product functionality, features, etc.
After determining the goals, you will need to translate them into clear details so you can prioritize your
product roadmap. When you have a clear strategy and a logical product roadmap, you can compare it to
your initial product vision. After reviewing your vision, adjust the product roadmap and do it on a regular
basis.

Implement a Quality Management System (QMS)

While it is important to conceptualize, envision and create a roadmap for the product, these steps alone
will not determine the quality of the product by default. A quality management system(QMS) such as ISO
9001 is a set of internal rules that will determine how a business will create and deliver their products or
services.
Implementing a QMS will allow you to audit your processes yourself along with a certification body.
Since a quality management system is based on the 7 strict principles of quality, your customers will not
have to audit your business themselves. ISO 9001 is an internationally recognized standard that provides
quality assurance, which is essential if you are looking to increase the quality of your products.
By complying with the standard, you improve your business’s credibility and image but most importantly,
you will enhance customer satisfaction levels. One of the ISO 9001 requirements is to constantly improve
customer satisfaction by meeting customer needs. This, along with other requirements of the QMS, such
as better process integration or improving evidence for decision making, will condition you and your
teammates to only strive for quality.

Make Quality a Part of Your Company Culture

Implementing a QMS is important, but it is not enough to just appear compliant. These quality principles
need to be embedded firmly across your entire organization. The entire team needs to be on the same page
when it comes to what constitutes a quality product.
For some, it is a low-cost product while for others it is a cutting-edge solution. Regardless of what you
agree on, have your managers constantly reinforce the idea. This is how you will get everyone on board
with your vision of quality.
To create products according to your quality specifications, management needs to let employees be part
of the development process. If an employee doesn’t feel like they have a say in a project, they will most
likely ignore the need to give you any feedback. And you need this feedback because your employees are
directly connected to production. Let employees speak freely on straying from the product roadmap or
quality requirements.
You have to give your employees exactly the right amount of guidance during product development. If
you micromanage them too much, they will lose the capacity for creativity. If you are too loose, they will
be unclear about their authority to make independent decisions. Allow your employees to observe the
business processes and organize meetings where they suggest improvements .

Perform Product and Market Testing

It is highly important to analyze and test your product prior to launch. Chances are you will need to fix
errors, add features and adjust the functionalities so the product meets the needs and requirements of
consumers. You will need to test the product through beta testing, as well as test how consumers react to
it via market testing.
Beta testing will allow you to meet the promised user experience and ensure all product components
including quality perform as initially intended. Product testing will also allow you to see how your
product performs in the real world vs. its performance in a controlled environment. You will test your
product for usability, support, and marketing so you can measure customer validation and enhance
product quality accordingly.
Market research will help you understand the demand for and acceptance of your product, allowing you to
achieve higher accuracy during a full product launch. By performing market tests, you will be able to
streamline distribution, production, and support systems for your product. Additionally, you will be able
to mitigate investment risks and make changes to the marketing of the product as well as the product
itself.

Always Strive for Quality

The number of manufacturers and service providers is growing by the day. Standing out in such a
competitive environment can be extremely difficult. However, the majority of their products and services
do not offer satisfying levels of quality to their customers. By understanding product quality, you will be
able to create more informed decisions about how to develop your product from start to finish.
A lot of experts have different opinions on what constitutes quality. Remember to create a strategy,
implement a QMS, embed quality in your culture, and perform regular product and market tests. By doing
all of this, you are well on your way toward creating high-quality products that will delight your
customers and keep them coming back for more.

Reference:

http://panmore.com/burger-king-vision-statement-mission-statement

https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/burger-king-expansion-
plan-not-slowed-down-has-turned-ebitda-positive-india-ceo/articleshow/70897687.cms?from=mdr
https://www.smallbusinessrainmaker.com/small-business-marketing-blog/5-ways-to-increase-product-
quality