MICA, AHMEDABAD

Invitation for
Engagement

2020-2021
ABOUT MICA, Ahmedabad, is the only institute in the Asia
Pacific region dedicated to creating leadership in
MICA Strategic Marketing & Communication.

ESTD. 1991
MICAns are groomed to become exceptional
business leaders through a dynamic curriculum
which incorporates contemporary learning
methodologies like flipped classrooms, contextual
training and industry sessions. The diverse
specialisations facilitate learning across industries
and sectors.

MICA, Ahmedabad | Invitation for Engagement 2020-2021

DR. SHAILENDRA RAJ MEHTA
President & Director, MICA
M. Phil, Oxford University
Ph.D., Harvard University

DR. PREETI SHROFF

Dean, MICA
M. Phil, University of Sussex
Ph.D., State University of New York

MR. MADHU MOHAN TS

Head - Corporate & Alumni Relations,
Placements, MICA
MBA, Indira Gandhi National Open University
MA, Jai Narain Vyas University
VISION
To create leadership in Strategic Marketing
and Communication.

MISSION
To develop innovative leaders in the practice,
development, and management of Strategic
Marketing and Communication; to serve the
needs of the industry and society through
education, research, and advocacy.
 ADMISSIONS AT MICA

STAGE 1 STAGE 2 STAGE 3 STAGE 4

Each candidate MICA conducts its Shortlisted Results & Final
has to take at own admission candidates are Selections,
least one of test, MICAT, an invited for a final maintaining a
three exams: evaluation of round of Group 63:1 Registration
CAT, XAT or GMAT analytical and Exercises (GE) to Admission
verbal ability on and Personal Ratio
top of general Interviews (PI)
awareness evaluation
Life at MICA
PROGRAMS AT MICA
RESIDENTIAL PROGRAMS

• Post Graduate Diploma Programs

⚬ PGDM-C
⚬ PGDM
• Post Graduate Certificate Program
⚬ CCC
• Fellow Program in Management
Communications
⚬ FPM-C

MICA, Ahmedabad | Invitation for Engagement 2020-2021

WHAT SETS MICA
APART?
SALIENT FEATURES
• Pedagogical Innovations
⚬ Flipped Classrooms
⚬ Rural Immersions
⚬ Experiential Learning
⚬ International Immersion
• Industrial Interactions
⚬ MI-IMPACT - Live Projects &
Entrepreneurship
⚬ MICA Leadership Series
MICA, Ahmedabad | Invitation for Engagement 2020-2021
SPECIALISATIONS
AT MICA
FOR POST GRADUATE DIPLOMA PROGRAM

• ADVERTISING • MARKETING
AND BRAND ANALYTICS
MANAGEMENT

• DIGITAL • MEDIA AND

COMMUNICATION ENTERTAINMENT
MANAGEMENT MANAGEMENT

MICA, Ahmedabad | Invitation for Engagement 2020-2021

ADVERTISING & BRAND MANAGEMENT
Experiential learning, real time case studies, and intensive industry engagements enable
MICAns to excel as Advertising, Branding and Marketing professionals.

CURRICULUM OVERVIEW
• Account Planning • Luxury Branding
• Behavioural Architecture • Retail & Shopper Marketing
• Creative Brief Writing • Rural Marketing
• Decoding Consumer Categories & Brands • Semiotic & Cultural Analysis
• FMCG Branding • Sports Marketing
DIGITAL COMMUNICATION MANAGEMENT
In this highly digitized era, MICA enables its students to understand the depth of digital
marketing by exposing them to tools, techniques, and live case studies throughout.

CURRICULUM OVERVIEW
• Digital Campaign Planning • eCommerce
• Digital Futures • Gamification
• Digital Marketing Analytics • Mobile Marketing
• Digital Marketing Technologies • Search & Display Advertising
• Digital Project Management • Social Media & Content Marketing
MARKETING ANALYTICS
MICA has ensured that students get a firm foothold in industry relevant marketing skills like
Statistical Methods of Data Analysis and Marketing Research.

CURRICULUM OVERVIEW
• Advanced Methods for Marketing • Applied Areas of Marketing Analytics
Analytics (AMMA) (AAMA)
• Analytics Ahead • Applied Areas of Marketing Research
• Analytics Tech (AAMR)
• Analytics Tech - Python • Consumer Insight Mining
MEDIA & ENTERTAINMENT MANAGEMENT
MICAns are exposed to multiple dimensions allowing an in-depth knowledge about various
facets of the entertainment industry and a nuanced exploration of mediums and tools.

CURRICULUM OVERVIEW
• Ad Tracking & Evaluation
• Business of TV Production
• Film Production Management
• Film Studies
• Media Agenda Setting
• Media Law & Ethics
• Media Process & KPIs
• New Age Business of Content & Platform
• Strategic Audience Research & Media
Planning
STUDENT ACTIVITIES
CULCOMM
Committee for integration of MICAn Community
by celebrating the cultural diversity on campus
through festivals and occasions.

MICA HAPPY FEET

The team that enables MICAns to strike the
perfect "balance" between B-school nuances
and cultural aspirations.

MICA LEADERSHIP SERIES

Brings perspectives of thought leaders into the
MICAn Community by having prominent leaders
deliver guest sessions to MICAns.
ENTREPRENEURSHIP
DEVELOPMENT CELL
EDC MICA aims to nurture the entrepreneurial
spirits of the student community.

MICA JAGRITI
Jagriti, the Societal Marketing Club of MICA
focuses on addressing Social Issues in and
around MICA.

MICA LITCOMM
Quintessential resident black sheep reader-
writer at MICA, existing solely for preserving
and promoting literature, art and culture.
MICA SANKALP
“There’s theatre in life and for us there’s life in
theatre” MICA Sankalp provides the stage to
express, for there is an actor in every soul.

MICAMINDS
Committee responsible for the execution of
Live Industry Projects, by facilitating the active
participation of students.

MICAVAANI
Community radio station of MICA, broadcasting
radio programs along with organizing social
and educational events for nearby villages.
MICA STUDIO7
With a focus on the indie music scene, it
promotes new, upcoming artists and spreads
the joy of music through our two annual events.

MICANVAS
MICA's annual marketing management festival
which organizes competitions, allowing the best
minds of the country to compete.

MICOMPASS
The Marketing committee at MICA- we stand for
all learning that happens outside and beyond
the rote learning of the classrooms.
MIQUEST
MiQuest exists to expose the MICAn audience
to the joys of quizzing, and be an active agent in
the vibrant quizzing circuit of Ahmedabad.

SPORTS MARKETING CLUB AT

MICA
SMC takes the passion and excitement of sports
and the analytical side of marketing and binds
them together seamlessly.

TEDXMICA
TEDxMICA strives to bring together a line-up of
intriguing ideas on one platform to motivate
the community and help shape the future.
SPORTS COMMITTEE AT MICA
SCAM is a student run committee at MICA
which keeps the sporting culture alive and
kicking on campus.

TEAM INTERFACE
Team Interface brings to the foray murmurs,
musings, conversations, and creations of all the
magic that happens within the red bricks.

THE ALUMNI ENGAGEMENT

COMMITTEE AT MICA
The Alumni Engagement Committee of MICA,
bridges the gap between the institution and its
alumni - in a real, non-transactional way.
BATCH PROFILE
 BATCH DIVERSITY & EXPERIENCE
PGP-1 Batch Strength: 216

GENDER RATIO WORK EXPERIENCE

Female (55%) Male (45%)

EDUCATIONAL BACKGROUND WORK EXPERIENCE SECTOR

1
B.E./B.Tech
38
101
B.B.A/B.B.S/B.M.S
23
B.A/B.A(H)
16
4 B.M.S./B.M.M.
33
B.Sc/B.Sc(H)

B.B.E./B.Com/B.Com
(H)
 BATCH DIVERSITY & EXPERIENCE
PGP-2 Batch Strength: 215

GENDER RATIO WORK EXPERIENCE

Female (52%) Male (48%)

EDUCATIONAL BACKGROUND WORK EXPERIENCE SECTOR

5 4 B.E./B.Tech
12
13
B.Com/B.B.A
28
108 B.A/B.A(H)
B.M.S./B.M.M.

46 B.Sc/B.Sc(H)
B.D.E./B.C.A/B.J.M.C
B.F.Tech/B.Des
Placements at MICA
Placement Organisations are invited to MICA to
conduct their Recruitment Processes
Process
Pre Placement Talk introduces the
organisation and highlights the role(s)
on offer

Candidates express their interest in the

specified organisation

Organisation conducts its Recruitment

Process, as per its discretion

Organisation extends Offer to the

MICA, Ahmedabad selected students
Invitation for Engagement 2020-2021
 SUMMER PLACEMENTS - 2019

Highest Stipend INR 3,20,000

Average Stipend INR 98,480

Average Stipend Increase 22% YoY

Median Stipend INR 80,000

Recruitment Partners 76
SECTOR
OVERVIEW No. of
Recruiters
Highest
Stipend
Average
Stipend
No. of Offers

(INR) (INR)

e-Commerce & IT/ITeS 17 2,40,000 97,044 50

FMCD + Retail 19 1,40,000 85,918 49

FMCG 13 3,20,000 1,59,758 33

SECTOR
OVERVIEW No. of
Recruiters
Highest
Stipend
Average
Stipend
No. of Offers

(INR) (INR)

Advertising/ Agency 5 50,000 41,538 26

Analytics, BFSI,
9 2,00,000 97,916 24
Consulting

Media 5 1,50,000 94,444 18

Others 8 2,52,000 1,16,307 13

RECRUITMENT PARTNERS
 FINAL PLACEMENTS - 2019

Highest CTC INR 58.2 LPA

Average CTC INR 13.9 LPA

Average CTC Increase 19% YoY

Median CTC INR 12 LPA

Recruitment Partners 88
 No. of Highest CTC Average CTC No. of Offers
Recruiters (INR - LPA) (INR - LPA)

e-Commerce & IT/ITeS 19 27,50,000 15,75,280 37

Advertising/ Agency 8 16,45,000 10,31,034 29

FMCD + Retail 12 26,29,040 13,89,544 27

SECTOR
OVERVIEW No. of
Recruiters
Highest CTC
(INR - LPA)
Average CTC
(INR - LPA)
No. of Offers

Analytics, BFSI,
18 20,00,000 11,19,196 26
Consulting

Media 9 17,39,998 12,96,956 23

FMCG 12 58,20,000 21,66,389 20

Others 10 26,00,000 12,50,000 17

RECRUITMENT PARTNERS
OTHER AVENUES
FOR ENGAGEMENT
MANAGEMENT DEVELOPMENT PROGRAM
Organizations can develop customized
Management Development Programmes
in collaboration with MICA, Ahmedabad.

These programmes are one of a kind and

encompass contemporary learning
methodologies like case studies,
simulations, coaching, assessments and
experiential learning.
OTHER AVENUES
FOR ENGAGEMENT
CORPORATE PROJECTS
MICAMINDS, the research and consultancy
wing at MICA, Ahmedabad facilitates industry
projects which provides MICAns with an
opportunity to develop innovative and strategic
marketing and branding solutions.
 CONTACT US
Placement Committee: placements@micamail.in

Ahraz Ahmad +91 9867616101

Arvaan Mogrelia +91 8981552613
Bharath Sreenath +91 9480265479
Dhara Gandhi +91 9826765795
Namrata Tiwari +91 7415450730
Nishtha Naik +91 9426764219
Raunaq Singh +91 9958755816
Sarvesh Bijumani +91 9967535851
Shradha Kailkhura +91 9825647202
Vibhor Gajbhiye +91 9167093294

Mr. Madhu Mohan TS

Head - Corporate & Alumni Relations, Placements
Phone: +91 9949818222
Email: madhumohan.ts@micamail.in