BUSINESS PLAN

Submitted by:
Rhyan P. Salvador
Gerrymar Sagun
Elexis Raymundo
Ruth Joy Sawit

Submitted to: Mr. Percival Domingo

I. Executive Summary

Love @ Fries Shake

Location of the Business

It is located near at the Roxas Municipal Hall.

Members:
 Rhyan P. Salvador
Gerrymar Sagun
Elexis Raymundo
Ruth Joy Sawit

Products/Services to Sell

Love @ Fries Shake is a food stand business selling merienda and offer exciting fries with very unique
flavors. Those Includes Barbecue Fries, Cheese Fries, Chocolate Fries, Spicy Fries. The said product is to be
offered in The Isabela State University Roxas Campus which the target customers will be the Students and
Faculty members. From a very cheap price and super affordable it ensures the customers satisfactions as it gives
opportunity to explore new tastes. The Love @ Fries Shakes also offers bean shake this is very healthy and
nutritious and a great advantage to have potential customer.

Target Customer/Consumer

The Potential Customers Are Students Studying in Isabela State University Roxas Campus, The
Behavior of each consumer matters that is why the product come up with different flavors to suits each
personality. Promotions like free taste and free samples will be conducted to prove that the product Is not only
affordable but deliciously healthy too. During the first opening of the Business it will offer freebies and
Discount privileges for bulk orders and frequent customers.

Business Vision

Create a unique, innovative, entertaining menu that will differentiate as from the rest of the competition.

Business Mission

The mission of Love @ Fries Shake is to provide superior efficient and effective
customer service maintain the quality of our product and exceed expectation and needs of our
customer, allowing us to prosper as a business and grow as a corporation.

Human resource management

• All duty members are required to wear complete or proper uniform

• Drinking of liquors or smoking is prohibited during working hours

• Employees with (3) three consecutive absences without no valid reason have a penalty

Financial Projection
• Daily inventory and counting of stocks to match the financial status

• Depositing cash or sales in the bank keeping all the receipts and records and transactions

• Applying insurance for business security

II. BUSINESS PROFILE

Love @ Fries Shake

Address: Rizal, Roxas Isabela

Contact: 09966724958

Love @ Fries Shake will be managed by Ms. Elexis Raymundo and Ms. Ruth Joy Sawit. The secretary for this
business will be held by Rhyan Salvador. Treasurer will be Gerrymar Sagun. All of these people is the student
of Isabela State University Roxas Campus.

Purpose and Objectives

Love @ Fries Shake goals and objectives is to increase customer satisfactions, improve number of
customer over the next quarter. The proposed product aims to create cooperation and innovation in gaining
more profit in God`s will.
Products/Services
Love @ Fries Shake is a food stand business selling merienda and offer exciting fries with very unique
flavors. Those Includes Barbecue Fries, Cheese Fries, Chocolate Fries, Spicy Fries. The said product is to be
offered in The Isabela State University Roxas Campus which the target customers will be the Students and
Faculty members. From a very cheap price and super affordable it ensures the customers satisfactions as it gives
opportunity to explore new tastes. The Love @ Fries Shakes also offers bean shake this is very healthy and
nutritious and a great advantage to have potential customer.

Target Customer/Consumer
The Potential Customers Are Students Studying in Isabela State University Roxas Campus, The Behavior
of each consumer matters that is why the product come up with different flavors to suits each personality.
Promotions like free taste and free samples will be conducted to prove that the product Is not only affordable
but deliciously healthy too. During the first opening of the Business it will offer freebies and Discount privileges
for bulk orders and frequent customers.

III. MARKETING PLAN

 Bean’s Shake Expenses
Fries Expenses
Particular Quantity Cost
Particular
Beans 2kls Quantity 200.00 Cost
Evaporated
Fries milk 5 cans
4kls 175. 00 500.00
Ice Cube
Cooking Oil 10kls2L 150.00 160.00
Water 1L 40.00
Cheese flavor
Sugar 2kl 2packs 160.00 50.00
Barbecue flavor
TOTAL 2packs 1150.00 50.00
Spicy flavor 2packs 40.00
Mayonnaise 5packs 100.00
Melted Chocolate 3packs 100.00
TOTAL 1000.00

Competitors

It is assuming the existing competitors supplied 60 % of the market. The existing competitors are;

Area Competitors
Roxas  Bigmak
 Franks
 Dimsum
 ISU Food court


Product Strategies
Have a unique packing with attractive design and have a benefits with a consistent quality that a product meets the
expectation of our target customer and also good brand.

Price of the Product

PRODUCTS PRICE SIZE

FRIES 15-25-30 S-M-L
SHAKE 20-25-35 S-M-L

IV. OPERATION PLAN

PRODUCTION PROCESS
Procedures in making shake
INGRIDIENTS:
 Fruits
 Water
 Ice
  Sugar
 Evap Milk
 Vanilla

Instructions:
 Prepare the blender
 Put the fruits depends on what`s customer choice
 Blend it thoroughly then put some ice depends on size of the cup
 Put a little bit water
 Put evap milk, sugar and vanilla
 When the shake is done, put it on the cup
 Enjoy and have a great day!

Procedures in making fries

INGRIDIENTS
 Fries
 Cooking oil
 Flavor

Instructions:
 First step is preparing the fry pan and put it on the Shalane
 Put some cooking oil and wait until it’s become hot
 If the oil is already hot you can put the fries and wait until ready
 After that get the strainer and put the fries on it until dry
 Put the flavor whatever the customer’s choice
 Then put it on the fries’ cup
 Enjoy your Fries!

Machinery and Equipment

 Blender-to blend the ice and fruits
 Cup-to put the ready fries and shake
 Frying pan-to fry the fries
 Strainer-to strain the fries to remove the excess oil
 Shalane-this use for cooking the fries
LABOR NEEDED
1 Manager
1 Assistant manager
1 Treasurer
1 Secretary
2 Saleslady/sales boy
PRODUCTION COST
Fruits 800
Ice 300
Evap milk 400
Water 500
Vanilla 250
Hairnet 200
Fries 2000
Cooking oil 500
Flavors 500
Sugar 500
5950

V. MANAGEMENT PLAN
Organizational Structure

MANAGER

ASSISTANT MANAGER

SECRETARY

TREASURER

SALESMAN SALESMAN
Job Description

Job Title No. of Monthly Job Description Qualification

people Salary
needed
 Responsible in  Knowledge in business
Manager 1 4,000 decision making management
 Responsible for  Knowledge of basic
planning economics, budgeting,
 Responsible for and accounting
directing and principles and practices.
overseeing the  Ability to lead and
operations develop a department
 Responsible for and department staff
planning and members.
maintaining work
systems
 Responsible for
leadership over a
segment of work
 Responsible  Good math skills with
Assistant 1 3000 Monitor and the ability to create and
manager maintain store analyze reports,
inventory spreadsheets and sales
 Create reports, statistics
analyze and  Flexibility to work in
interpret retail shifts
data, like  Problem-solving
revenues, attitude
expenses and  Leadership and
competition organizational abilities
 Supervise and
motivate staff to
perform their best
 Monitor retail
 operating costs,
budgets and
resources
 Handle
complaints from
customers
 Greet visitors and  Able to work
Secretary 1 2000 direct them to the independent
appropriate  Friendly and
departments or professional demeanor
individuals  Exceptional written and
 Respond to verbal communication
queries in person, skill
via telephone or
email
 Responsible to
take care
records ,letters
and routine work
for other person.
 Maintain an  Ability to accept and
Treasurer 1 2000 efficient system understand instructions
of policies that  ability to manage
adequately pressure and conflicting
control treasury demands and priorities
activities tasks and workload
 Ensure sufficient
funds are
available to cover
operational and
capital investment
need
 Responsibility of  Demonstrating specific
Salesman 3 1000 a Salesman is to product functions and
complete sales to uses
consumers or  Building strong
 clients. customer relations with
 Salesmen must existing clients
regularly call or  Coordinating delivery
visit existing of product or services
clients to ensure
that they are still
happy with using
the product or
services and to
explain new
products and
services as they
are made
available.

VI. FINANCIAL PLAN

Shows the Wage and Salary Structure of Manpower Requirements

Number Position Monthly Total Monthly Deductions Net Pay

of Salary SSS Phil health
Employee
Manager 4,000.00 4,000.00 50.00 50.00 3,900.00
Assist. 3,000.00 3,000.00 50.00 50.00 2,950.00
Manager
Secretary 2,000.00 2,000.00 50.00 50.00 1,950.00
Treasurer 2,000.00 2,000.00 50.00 50.00 1,950.00
Sales boy 1,000.00 1,000.00 50.00 50.00 950.00
Payroll per Month
11,700.00
Payroll per Year
140,400.00
 Payroll per 13th Month Pay
152,100.00

Shows the Licenses, Permits and Registration of the Business

TYPES OF FEES TRANSPORTATION INCIDENTAL TOTAL

BUSINESS OF EXPENSE EXPENSE
LICENCES
PERMIT AND
REGISTRATION
Barangay P50.00 P50.00
Clearance
Mayors Permit P2000.00 P50.00 P50.00 P2100.00
DTI Registration P1000.00 P200.00 P150.00 P1350.00
BIR Registration P500.00 P100.00 P150.00 P750.00
SSS Registration P100\month P100.00 P150.00 P350.00
Sanitary Permit P4000.00 P100.00 P150.00 P4250.00
Total licenses permit and registration expense P8850.00

Shows the other Pre-operating expenses of the Business

Pre-operating expenses Amount

Total licenses permit and registration expenses P8850.00
Transportation expense P550.00
Preparation of the Business Plan P2000.00
Total pre operating expense P11400.00

Shows the Administrative Expense of the Business

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Salaries and Wages P140,400.00 P140,400.00 P140,400.00 P140,400.00 P140,400.00
Utilities P50,000.00 P50,000.00 P40,000.00 P50,000.00 P40,000.00
Amortization and Pre P11,400.00 P11,400.00 P11,400.00 P11,400.00 P11,400.00
operating expense
Repair and Maintenance P10,000.00 P10,000.00 P10,000.00 P10,000.00 P15,000.00
Rent Expense (Cart) P12,000.00 P12,000.00 P12,000.00 P12,000.00 P12,000.00
Rent Expense (Land) P36,000.00 P36,000.00 P36,000.00 P36,000.00 P36,000.00
Total Administrative P259,8000.00 P259,800.00 P249,800.00 P259,800.00 P254,800.00
expense

Shows the Marketing Expense

PARTICULARS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Salary and 140,400.00 140,400.00 140,400.00 140,400.00 140,400.00
wages
 Licenses, 8850.00 8850.00 8850.00 8850.00 8850.00
Permits and
Registration
expense
Pre-operating 11400.00 11400.00 11400.00 11400.00 11400.00
expense
Administrative 259,8000.00 259,8000.00 259,8000.00 259,8000.00 259,8000.00
expense

ASSETS LIABILITIES
Love @ Fries Shake
Balance Sheet
Fixed Asset 420,450.00 Salaries and Wages 140,400.00
Licenses, Permits and 8850.00
Registration expense
Pre-operating expense 11400.00
Administrative expense 259,8000.00

Total 420,450.00 Total Liabilities 420,450.00

APPENDICES

DOCUMENTATION
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