Apple Inc.

founded by Steve Jobs and Steve Wozniak was incorporated on

January 3, 1977, who brought to the new company a vision of changing the way people
viewed computers. Jobs and Wozniak wanted to make computers small enough for
people to have them in their homes or offices. Simply put, they wanted a computer that
was user friendly. Apple is a worldwide organization that is known for programming,
designing, developing, creating and selling consumer electronics. From the time he
founded the company with Steve Wozniak, Apple was seen as a firm that was set to
achieve great things. Apple shares were in such high demand that by the time it opted
for a flotation in 1980. It became the biggest stock market launch.

The organizational structure of Apple is mainly collaboratively functional. The

employees and management at Apple are categorized and grouped following their
common experience and expertise. In this company, workers with functional divisions
carry out a specialized set of responsibilities and duties. The outcome of this
organizational structure by Apple has been operational efficiency within the functional
group and translates to the company's success. Apple's success lies in a strategic
vision that transcended simple desktop computing to include mobile devices and
wearable. One major reason for Apple's success is its dynamic, constantly changing
business plan. Steve Jobs intently studied the market and tried to ascertain the pulse of
the audience. Apple originally started as just another computer company. But jobs
always knew that it was meant for much bigger things.

Apple had to expand its offering if it was to grow. The team therefore changed its
business plan to introduce a greater variety of products. Staring with the release of the
final cut pro, the company expanded beyond desktop computers to experiment with
MP3 players, mobile phones, tablet computers, watches, digital assistants and more.

Here are five reasons why Apple is a big name as it is now:

Quality products - Apple's main objective for their products was beauty in simplicity.
Aside from their elegant, sleek trademark design, It was paramount for them that their
products should be easy to use for all age groups and audiences. Apple's obsession
with perfection makes it so that its issues are virtually non-existent. Each product is
tested by experts hundreds of times before it is finally approved for launching and mass
production.

Improvements and brandings- with every new Apple product, there is some

technological advancement that was not seen in the previous model of that certain
product. This one of the reasons why people flock to Apple stores and stay in line for
hours just to buy the new iPhone when it releases. Every update to its operating
systems, every new camera feature, every new color introduced has incited excitement
in its customers.

Range of products - Apple has been consistently releasing a wide variety of products
over the years ranging from watches, phones, laptops, and more that are steadily
expanding. Considering Apple's objective is reinvention toward perfection, there is still
an entire market of products they can still aim to improve in their future products that
keep audience and competition eagerly keeping tabs on what new experiment they may
embark on.

Ahead of the curve - Apple is and always has been years ahead of its competitors.
This principle of always staying ahead of the competition by designing and producing
products that are to be released years into the future has set Apple apart from most
companies. Apple has always valued creativity, which is why the products although
conceptualized years in the past still don't go stale, so to speak.

Customer experienced and retail experience - the reason for Apple's huge success
in sales over the years is in no small part to the loyalty they incite in their customers, a
fact they are well aware of. To keep their customers feeling happy and satisfied, Apple
has opened over 460 retail stores worldwide by 2015 to have better, direct access to
their audience. This has not only opened up millions of jobs for people all around the
world but has also reached an inordinate amount of people.

Apple has its own hardware, operating system, applications and services all tied
together rather neatly with its new Cloud architecture. This difference in the way Apple
runs its company compared to competitors can't be emphasized enough.
The following are some advantages of Apple:

Brand strength- it gives great visibility in the marketplace and helps build consumer
loyalty. The company's strong branding, and the interrelationships between its products,
encourage customers who buy one Apple product to try another. Products such as the
iPhone, iPad and Mac share the same software and applications and operate similarly,
making Apple a natural choice when customers are considering another device.

Innovative products - Apple has a long-established reputation for innovation and a

commitment to developing new products. The company developed the graphical user
interface, first used in its computers and more recently pioneered the iPod music player
and introduced new levels of performance. Apple's innovative strategy of developing
products that complement each other strengthens customer loyalty and helps build a
barrier to competition.

Premium pricing strategy - Apple sets premium prices for its products and minimizes
discounts to wholesalers to keep prices consistent across the market. The company
aims to offer customers a high-quality product with unique features and uses high prices
to reinforce the perception of added value and maintain probability.

Strong integrated supply chain - an ecosystem of suppliers, developers and business
partners provides Apple with a strong competitive advantage. The company owns chip
manufacturers, controls manufacturing, follows extremely strict software standards and
operates its own stores. It also has a community of more than 6 million independent
software developers creating applications for Apple products. This gives Apple control
over the entire process of product development, manufacturing and marketing - an
advantage that competitors find difficult to match.

Apple Inc, continue to grow as it provides innovative products almost every year
for their consumers.
References:

Richardson, Angelique and Terrell Ellen. (2008). Apple Computer, Inc.

Meyer Pauline, (2019). Apple Inc.’s Organizational Structure & Its Characteristics: An
Analysis

Levy, Steven. (2018). Apple Computer, Inc.