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MILSHS q1 Mod4 EditedLanguage DifferentTypesOfMedia V4.a
MILSHS q1 Mod4 EditedLanguage DifferentTypesOfMedia V4.a
Literacy
Quarter 1 – Module 4:
The Different Types of Media
and Its Impact on People
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Medial and Information Literacy
Alternative Delivery Mode
First Quarter – Module 4: Compare and contrast how one particular issue or news is
presented through the different types of media (print, broadcast, online)
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.
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Media and Information
Literacy
Quarter 1 – Module 4:
The Different Types of Media
and Its Impact on People
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Introductory Message
This learning resource hopes to engage the learners in guided and independent learning
activities at their own pace and time. This also would like to help learners gain knowledge and
skills while taking into consideration their needs and situation.
In addition to the material in the main text, you will also see this box in the body of the
module:
As a facilitator, you are expected to orient the learners on how to use this module and to
keep track of their progress while allowing them to learn at their own pace; also, to assist
them as they do the tasks is highly encouraged.
Welcome to Media and Information Literacy Alternative Delivery Mode (ADM) Module on
Most Essential Competencies (MELC) Matrix Week 5: How to Compare and contrast
how one particular issue or news is presented through the different types of media
(print, broadcast, online)
The hand is one of the most symbolized parts of the human body. It is often used to depict
skill, action, and purpose. Through our hands, we may learn, create, and accomplish. Hence,
the hand in this learning resource signifies that you as a learner is capable and empowered to
successfully achieve the relevant competencies and skills at your own pace and time. Your
academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for guided
and independent learning at your own pace and time. You will be enabled to process the
contents of the learning resource while being an active learner.
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The following are some reminders in using this module:
1. Inspect the entire module beforehand for possible concerns such as missing or
torn pages, unreadable texts, and others. Kindly inform your teacher/ facilitator if there are
any.
2. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
3. Always keep in mind that you are not on your own all the time. Consult your
teacher/ facilitator when you encounter difficulty in any part of the module.
5. Observe honesty and integrity in doing the tasks and checking your answers.
6. Do not forget to answer What I Know before moving on to the other activities
included in the module.
8. Return this module to your teacher/ facilitator once you are through with it.
We hope that through this material, you will experience meaningful learning and gain a deep
understanding of the relevant competencies. You can do it!
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What I Need to Know
This module was designed and written with you in mind. It is here to help you compare and
contrast how one particular issue or news is presented through the different types of
media (print, broadcast, online) The scope of this module permits it to be used in many
different learning situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the course. But the
order in which you read them can be changed to correspond with the textbook you are now
using.
This module focuses on Most Essential Learning Competencies (MELC) Week 5: Compare
and contrast how one particular issue or news is presented through the different types of
media (print, broadcast, online) and arranged as illustrated below.
1. Types of Media
A. Media
B. Broadcast Media
C. New Media
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Do you know what media is? Can you classify them? Let us see how well you know about
the types of media by answering the questions below.
1. How will you distinguish print media from broadcast media and new media?
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3. Why do young people prefer to use the Internet and other forms of new media over
traditional media?
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What’s In
There are four ages or periods in the evolution of traditional to new media. First is the
Prehistoric Age which refers to the time before the existence of written or recorded history.
This era is divided into two periods: The Stone Age and the Metal Age. Second is the
Industrial Age which began in the 18th century in Great Britain when the country made
drastic reforms to improve its economy. During this period, technology shifted from using
hand tools to operating power-driven machines. The third period was the Electronic Age
which marked the beginning of modernization. Electronic equipment is more functional and
reliable in this era. Lastly, the New (Information) Age also known as Computer Age because
it gave birth to new media and digital technology.
The traditional and new media may have their advantages and disadvantages, but the
choice of media is based on one’s needs, interests, lifestyle, as both traditional media and
new media can carry out their purpose of keeping the people informed and helping everyone
to stay connected.
Media marked a great contribution to a democratic country like ours. It shaped our history
and our way of living today. In a democratic society, the welfare of the public is important,
and our rights are protected by the government. The media’s role is very crucial as it
becomes a reliable source of information.
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What’s New
Solve the puzzles by following the directions below. The first one is done for you.
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MODAL
What is It
1. TYPES OF MEDIA
Newspapers, magazines, television, and the Internet are some types of media that we use to
complete our daily activities.
Which among those types of media do you often use? What do you use them for?
The following discussion will help you identify print media, broadcast media, and new media.
PRINT MEDIA
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Words in the dictionary are arranged alphabetically. Merriam-Websters, Random
House, and Oxford Dictionary are some famous examples of dictionaries. Similar to a
dictionary, the word entries in a thesaurus are also arranged alphabetically, each
containing the meaning based on its synonyms and antonyms.
A newspaper has two types: the broadsheet and the tabloid. The target readers of a
broadsheet are usually the professionals who prefer reading formal news and in-
depth analysis of issues. On the other hand, a tabloid is pegged for those who prefer
reading condensed news and entertainment articles that use informal language.
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9. Leaflet and flyer. A leaflet and a flyer refer to a printed sheet of paper that contains
information about a product for advertising purposes. Leaflets and flyers are
distributed and given free to targeted customers to promote a product.
Let’s Reflect!
Newspapers are a source of different information suited for daily living. What part
of the newspapers do you like most and why? What was the recent news you
have read? Write them below:
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BROADCAST
MEDIA
Broadcast media consists of programs produced by television networks and radio stations.
Contrary to print media, broadcast media airs audio and video materials for the public’s
information, interest, or leisure. Radio, television, and films are three forms of broadcast
media.
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1. Radio. The first known radio is
attributed to the Italian inventor,
Guglielmo Marconi, when he made the
wireless telegraph in 1895. Using radio
waves, he was able to transmit Morse
code using the instrument he made.
With the use of a small device called
the transistor, the flow of electricity in
radios and other types of broadcast
media can be controlled. Gugliermo Marconi Testing the wireless telegraph
Radio announcers or DJs deliver the news or play music through electric currents or
frequencies between about 3000 hertz to 300gigahertz. A radio can be set in an AM
or FM mode. AM stands for amplitude modulation, while FM stands for frequent
modulation. In an AM mode, the amplitude of the radio signal encodes information,
while the FM mode uses a change in frequency to encode information.
3. Film. A film is similar to a television show as it offers a variety of themes and genres.
It can be about drama, comedy, horror, action, an animation, or a documentary.
Films, also called movies or motion pictures, are shown in theaters. They are a series
of still images captured on film and screen. The first films were the silent, movies in
black and white, as color and sound technology back then were not yet introduced.
Some equipment used in making a film is video cameras and lighting systems.
The film was made by Louis and Auguste Lumiere, two French brothers who
developed a camera-projector called the Cinematographe.
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TV and Movie Classification Ratings
With cable channels providing a wide range of shows, most children nowadays prefer to
watch the television during their leisure time instead of playing and outdoors. However, not
all shows are suitable for children. In the Philippines, the Movie and TV Ratings
Classification Board (MTRCB) releases a classification rating for the information of parents.
Let’s Ponder!
Firsts in our lives are very memorable. Share us the very first movie you have
watched. Answer the questions below.
What was the title of the movie?
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What part of the movie do you remember or liked the most and why?
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Students of today’s generation are lucky that they can access information quickly and easily because
of the Internet. When the Internet was not yet introduced, gatherings information for research took
much effort as one needs to visit the library to look for the appropriate reference materials.
Today, the Internet allows users to browse different websites and communicate with other people
through the web. The Internet is an electronic communications network that connects computer
users through various networks and organizational computer facilities around the world. The
following are some features of the Internet.
1. Web page. The Internet is also called the worldwide communication network of computers.
The web is the most widely used service on the Internet. It consists of many web pages joined
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by hyperlinks. These web pages contain information about a person or an organization and
are made available online by any individual, institution, and organization. Some web pages
require the user to sign up first before gaining access to the page.
2. Hypertext. The information arranged in a computer database can easily be accessed through
a hypertext, which allows a user to get information and go from one document to another by
clicking on highlighted words or pictures. In short, hypertext is a list of information that can
be displayed and accessed directly by users.
3. Instant messaging. Through instant messaging (IM), a user can interact with another user
through online chat in real-time. An IM can transmit in real-time a text, image, emoji,
document, and video file, among others.
4. E-mail. Through an e-mail or electronic message, a user can send information to other people
in any part of the world. The information can be encoded in the message area or attached as
a document. Applications like Google Drive and Dropbox are designed to allow users to link
and synchronize e-mail attachments that have big files, such as images and videos.
5. Distance education. With distance education, students can now study online in any part of
the world. The student will receive materials from the facilitator or instructor through e-mail
or from a portal where the student needs to sign up for an account. Once the personal account
is activated, the lesson in the virtual classroom can now be accessed. Some educational
institutions, like the University of the Philippines, have taken the initiative to provide distance
education through their open university. ESL (English as a Second Language) schools that teach
English to foreigners online through Skype is considered a form of distance education, too.
6. E-book. An e-book refers to a digital or electronic version of a printed book, which can be
accessed with the use of a computer or a gadget.
7. Online shopping. In the past, people need to go to the supermarket or department store to
buy something. But with the use of the Internet, consumers can now shop online. Buying
online allows consumers to shop at their convenience because they can purchase while at
home and charge the items to their credit cards. The purchased products are then delivered
directly to the buyer’s doorstep through shipment.
Online shopping provides consumers more choices of products with a new or unique concept.
This is beneficial for budding entrepreneurs as they can advertise their products easily and
reach out to more consumers, even to those who live overseas.
Internationally, eBay and Amazon. com are popular websites for online
Shopping. In the Philippines, Lazada.com.ph, Shopee.ph, and Wish.com are some examples of
popular online shopping sites. Shopping online may be convenient, but consumers and
entrepreneurs alike should be careful when transacting business online to ensure that they
are dealing with legitimate persons or entities.
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Let’s Play!
Have you tried making a home video and uploading it in YouTube? Do you ever wonder how
a video or a message becomes viral or trending?
When we say that something has gone viral or trending on the Internet, it means that a video
or message has massively and quickly gained high popularity. A viral video, for example,
should have been viewed, liked, and shared countless times.
Apart from videos, a meme can also go delete viral trending. A meme can be a funny image,
video, or text that has been shared, copied, and tweaked by Internet users and has spread
rapidly on their social media account. Information becomes trending once it has spread all
over the Internet and becomes phenomenal among netizens (citizens of the internet).
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Let’s React!
Media can influence people in various ways. Some may get popular or
discovered, earn money, learn new things, and more. While some may just get
bashed, feel sad or insecure or get undesirable habits due to uncontrolled use.
Here is one of the cartoons that may picture some of the reality of the effect of
social media. Create an essay stating your reaction to the pictures. You may use
the guide questions below for your answer.
Guide Questions:
How does social media affect today’s generation?
Does gaining likes, shares, comments affect your feelings? Why or Why
not?
What can you say or advise to the youth of today about the use of
social media?
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Social Media is Destroying Us - Joe Rogan & Elon Musk
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What ‘s More
Activity 1. Matching Type. Choose the letter of the answer that is related to the given
concept.
Activity 2. Modified True or False. Write True if the underlined concept is correct. If it is
false, write the correct concept on the blank to make the statement true.
___________1. The radio has two frequencies: AM, where news is frequently aired, and PM
where songs are played.
___________2. Students can now study online in any part of the world through Distance
Education.
___________3. A parental guidance rating means that children can watch a TV show
without their parents’ permission.
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What I Have Learned
There are three types of media namely: Print media, broadcast media, and new (internet)
media. Print media refers to paper publications or materials that are physically printed on
paper. Broadcast media consists of programs produced by television networks and radio
stations. New media refers to the use of the internet or electronic communications network
that connects computer users through various networks and organizational computer
facilities around the world.
Media affects our daily lives. These various platforms provide us with the necessary
information we need to cope with our daily lives. Thus, careful use of media and proper
filtering of information is a must for all people for us not to be misinformed. The use of
different types of media has its good and bad sides. Let us control the way we live with the
internet, and not the internet controls the way we live.
What I Can Do
If you were to give tips to the internet and social media users, what pieces of advice can you
give? Supply the table below stating the Do’s and Don’ts in using the internet and other
social media platforms.
Netiquete:
The Do’s and Don’ts for Netizens
Do’s Don’ts
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Assessment
I. Fill in the blanks. Fill in the blanks with correct words that will complete the information in
each statement.
________1. Peter requested the librarian to reserve the book he needs for his research.
-------------2. Sheila watched a documentary film about World War II to complete her report in
History.
________3. Ivette bought a travel brochure from the airport to know what interesting places
she can visit in Spain.
________4. Zachary checked the website of the weather bureau to get updates about the
super typhoon.
________5. Asael looked for available jobs near him by visiting the Jobstreet.com website.
III. Modified True or False. Write True if the underlined concept is correct. If it is false, write
the correct concept on the blank to make the statement true.
____________1. SPG rating means that strict parental grade is required for themes that
involve violence, horror, and inappropriate language that are not suitable for young
audiences.
____________2. Lazada.com.ph, Shopee.ph, and Wish.com are some of the online sharing
platforms well known in the Philippines.
____________3. When something such as video or message has massively and quickly
gained high popularity, it goes infectious or trending on the internet.
____________4. R rating means a show is for a particular age.
____________5. An almanac is a collection of maps showing geographic features.
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Additional Activities
Activity 1: Supply the table with the information required for each box.
One thing/ idea I like Two questions I have in Three things I have
about the lesson. mind about the lesson. learned.
Activity 2: Choose any of the pictures below, then write your reaction/s about it.
Guide Questions:
1. What is the message of this cartoon?
2. Do you agree with the message? Why or why not?
_______________________________________________________
_______________________________________________________
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Answer Key
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References
This is a list of all sources used in developing this module.
Magpile, Christine Marie. 2016. Media and Information Literacy (Enhancing Education
through Effective Communication). Quezon City: The Inteligente Publishing, Inc.
Steve Palace. Feb 21, 2020. The 1895 “First Movie Ever Made” Gets Visually Stunning 4K
Restoration
Retrieved from: https://www.thevintagenews.com/2020/02/21/first-movie-ever-made/
Joe Rogan & Elon Musk. Nov 27, 2018. Social Media is Destroying Us
Retrieved from: https://www.youtube.com/watch?v=eKcvth7okXQ
Examples of Print Media
Image taken from: https://image.slidesharecdn.com/mil-
mediahabitsandcharacteristicsofaresponsibleuserandcompetentproducerofmediainformation-
160719152550/95/media-and-information-literacy-mil-types-of-media-part-1-types-of-media-
and-media-convergence-10-638.jpg?cb=1497235533
Popular Social Media Icons Set Black Editorial Stock Photo ...
Image taken from: https://thumbs.dreamstime.com/b/vector-illustration-popular-social-media-
icons-silhouette-white-background-popular-social-media-icons-set-black-113809373.jpg
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Social Media is Destroying Us
Image taken from: Joe Rogan & Elon Musk. Nov 27, 2018. Social Media is Destroying Us
Retrieved from: https://www.youtube.com/watch?v=eKcvth7okXQ
People Nowadays - Feelings & Emotions Images & Photos
Taken from: https://photos.hamariweb.com/photos/Feelings-and-Emotions-People-
Nowadays-10587.jpg
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