VIDEO IDEA WORKSHEET

Profession:
Current Issue Topic:
Target Audience: Professionals/ Public/ Course mates (Choose one)
Video Goal: To create awareness about ______
Video Title:

Video Segment Group Member Role Content Justification

Name & Matric

Introduction 1. Ecommerce 1. According to Pantano et al.

has proved (2020), the Covid-19
Sabaria binti Ansar Lecturer itself essential pandemic has produced
(A171890) in days of anxiety, depression and
social stress in society which lead
distancing and consumers increasingly
shut-down purchasing products and
storefronts services through online
platforms as they perceived
the safety offered by the
Internet and online
technologies
2. Businesses 2. To sustain businesses during
transformed by pandemic, every entrepreneur
Covid-19 plan has to be innovated by
to keep the shifting their business towards
changes a digital commerce mindset.
While this represents an
opportunity to grow revenue,
attract new customers and
drive channel shift, it depends
 on each businesses on what
strategies they have to
implement to cope during the
pandemic
Segment 1 1. Roll out web 1. Due to the outbreak of
Fadlin Syaqirin Binti Businessman stores to new COVID-19, it is a good time to
Khairul Anuar (Big) regions and think about rolling out further
(A171765) markets. web stores to new regions
and markets because this can
be done both to ensure the
increasing of business
revenue and to support
existing or cut-off customers.

2. Plan policies 2. Since it is difficult to gauge

for the next 3- how long this epidemic will
18 months. last, it is important to be
prepared for all the scenarios
to reduce the variable
expenses, renegotiate fixed
expenses (rent, salaries,
equipment lease payments,
etc.) and focus only on the
crucial essentials for survival.

Segment 3 1. Create an 1. The online presence will give

Nur Shazwina binti Businessman online an advantage when it comes
Borhan (Small) presence to to staying in business during
accommodate times of crisis.
e-commerce
2. Partner or 2. By brainstorming with other
brainstorm with small businesses, it may be
other able to help us and them
businesses through the sharing of primary
or secondary skills and

Ending (Conclusion)
Nurulhafizah binti Azman Student
resources.
1. Help financial
income  1. It is important to include this
2. Online content because students are
business is the also impacted by COVID-19
future situation. To cope with this
3. Digital situation, they have to open or
technology be a drop shipper to some
helps online business to have some side
business income while studying.
2. Online business is said to be
the future of business
because they help
entrepreneurs reach to their
customer anytime and
anywhere.