Features to improve D7 and D14 retention of the game

Make the first impression right

It is important to make the first impression right as it would be a crucial factor in D7
retention of the game. Best impression can be achieved through the implementation of
interactive graphics, colourful objects, better page layouts and impactful sound effects.

Make the game onboarding process easy

For D7 game retention, game onboarding process needs to be made simple and lucid so that
new player can easily understand the rules and other features of the game. When the player
understands the whole concept of the game, then only he/she can play the game well and
score better. To help in scoring better and keep him/her motivated to come back to play
again, the initial few games can be set at easy level and when the player reaches certain
level of expertise, the level of the game can be raised dynamically. Confidence gained by
playing easy games coupled with fun aspects will act favourably in the D7 retention of the
game. Additionally, in the initial onboarding process, the app should not ask to share lots of
data and other permissions. Asking such permissions may deter the player to play its first
game.

Customization of player preferences

Till the D14 stage, player would have gained familiarity towards the game to a great extent.
He/she would have explored almost all the game features which were made available till
that point and has also anticipated what new levels could be achieved at the later stage of
the game. Therefore, in such situation, it would be advisable to offer some sort of
customization to further engage the player in the game and should be focused on improving
the whole gaming experience. These customizations can be offered in terms of different
gaming avatars, preferred languages, ability to see the player list in his/her network and
share the score on public platforms for others to see.

Push notification
App can send push notifications to the players on a regular basis and insist them in a
creative manner to play the game. These push messages can be crafted in such a way that it
generates a sense of urgency in the player’s mind to play the game. The urgency can be
developed by offering some sort of bonuses or awards which can be availed only in that
specified time frame at the time of sending the notifications.
 Strategies to increase ARPDAU of the game

ARPDAU can be calculated using the below formula-

ARPDAU =Revenue ¿ IAP , Ads∈a givenday ¿

Number of unique active users∈that day

Offer In-App Purchase

One of the ways to increase ARPDAU can be by offering IAP to raise the level of the game
instantly or to receive certain award points. Also, the app can nudge the player to opt for
IAP by offering a taste of premium features of the game.

Showing Ads or reward videos to generate Ad revenue

App can show ads or rewards videos to earn some revenue. It would be a win-win situation
for both the party here. App would earn revenue and player would receive award points.
To eliminate the chances to adversely affect the UI by incorporating the ads and reward
videos, the app can display the ads and reward videos at the end of each level of the game.
This way UI will remain intact and flow of the game will not be affected at a given stage.

User Segmentation and Customized Offerings

A user segmentation can be done based on the revenue generations prospects. A premium
offers and better gaming experiences can be provided to high revenue generating prospects
in the form of quick progression in the game levels, award points or discounts etc. Similarly,
low revenue generating prospects can be nudged from time to time to try out premium
versions by providing small glimpse of the features available in paid versions.