1) Haute couture dresses can cost over $100,000, so there are only around 2,000 customers that can afford them.
2) Fashion houses can still profit from haute couture through the publicity it generates, which is cheaper than spending $80,000 per page on magazine advertisements.
3) Fashion shows are a major advantage as brands can spend $500,000 for a 20 minute show but generate as much publicity as $7 million in advertising.
1) Haute couture dresses can cost over $100,000, so there are only around 2,000 customers that can afford them.
2) Fashion houses can still profit from haute couture through the publicity it generates, which is cheaper than spending $80,000 per page on magazine advertisements.
3) Fashion shows are a major advantage as brands can spend $500,000 for a 20 minute show but generate as much publicity as $7 million in advertising.
1) Haute couture dresses can cost over $100,000, so there are only around 2,000 customers that can afford them.
2) Fashion houses can still profit from haute couture through the publicity it generates, which is cheaper than spending $80,000 per page on magazine advertisements.
3) Fashion shows are a major advantage as brands can spend $500,000 for a 20 minute show but generate as much publicity as $7 million in advertising.