STRENGTH

1) Theme park 2) Grab 3) Restaurant

- The staff at our theme - Less capital are needed - Cost of goods for
park were really friendly for grab restaurant are affordable
- Customer will feel - Will use our own assets - Will buy the raw materials
delighted with the - We have a reliable staff by bulk which can save
services of the staff at money
the theme park - Have a rare packaging for
- The theme park has a our product
unique design

WEAKNESS
1) Theme park 2) Grab
- Will require a lot of - Poor time management for
capital example will be late for
- Poor management picking up the customer
systems - Grab service price are
more expensive than any
other public transport
3) Restaurant
- The design at the
restaurant were less
attractive
- Some of the staff maybe
does not have a discipline
and impurities

OPPORTUNITY
1) Theme park 2) Grab
- Does not have a - It becomes a trend
competitors at the nowadays for people to
location chosen use public transport such
- People lifestyle at the as grab
location chosen love - Have a less competitors
outdoor activities because we have a rare
service
3) Restaurant
- We can get raw materials
from the suppliers at a
cheaper price
- Lifestyle of the people
there is they do not have
enough time to cook

THREAT
1) Theme park 2) Grab 3) Restaurant
- Availability of the place - Financial problem which - More competitors
were hard to find not all people are able to available at the location
- Do not have suitable use grab chosen
place for the theme park - Price of the grab service - Weather problem where it
- Trend nowadays is depends on the price of is hard to get a seafood
people only go to the the fuel during rainy season
theme park during
school season
 Criteria Theme park Grab Restaurant
Experience - We do not have - We have two years - We have an
any experience in of experience of experience being
handling theme driving without any a waitress
park accidents
- Have been driving
for long journey
many times

Knowledge & Skill - We have a - We have a - We do not have

knowledge about knowledge about any exact
theme park for route in Kelantan knowledge in
example knowing - Have a high driving cooking
the ten best theme skills - Can cook some
parks in the world - Has been driving dishes
for two years
without accidents
Financial - Do not have an - Have an affordable - Do not have an
enough budget for budget for grab enough budget
a theme park - For grab, we have for restaurant.
- Capital are needed our own asset by - Capital are
are about RM50 using our own car needed about
000 RM10 000
- Do not have an - Do not have an
enough asset enough asset
Network - We do not know - We know many - We know some
any supplier about friends who can suppliers for
theme park afford and need to restaurant
- Lack of social use grab - Lack of social
networking - Have a large social networking
networking
Interest 5/10 9/10 5/10