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Lesson 1: Understanding Lesson 1.1: Key
Lesson 1: Understanding Lesson 1.1: Key
Lesson 1: Understanding Lesson 1.1: Key
The learner The learner WEEK 1 Lesson 1: Understanding Lesson 1.1: Key
demonstrates independently Discuss the relevance of Entrepreneurship concepts, underlying
understanding of key creates/provides a the course principles, and core
concepts, underlying quality and competencies in
principles, and core marketable product Entrepreneurship
competencies in and/or service in Lesson 1.2: Importance of
Entrepreneurship. Entrepreneurship Entrepreneurship
as prescribed in the Explore job opportunities Lesson 2: Career
TESDA Training for Entrepreneurship as a Opportunities in
Regulation. career Entrepreneurship
market need.
The learner The learner Recognize the importance Lesson 4: Importance of Lesson 4.1.: Recognizing the
demonstrates independently of marketing mix in the marketing mix in importance of Marketing mix to
understanding of creates a business development of marketing developing marketing marketing strategy
environment and vicinity map strategy strategy
market in one’s reflective of Describe the Marketing Lesson 4.2.: The Marketing mix in
locality/town. potential market in Mix (7Ps) in relation to the Relation to the business opportunity
one’s locality/town. business opportunity vis-à-
vis:
Product;
Place;
Price;
Promotion;
People;
Packaging; and
Positioning