Analytics software systems: worldwide market shares 2014

RESEARCH MARKET SHARES REPORT

ANALYTICS SOFTWARE SYSTEMS: WORLDWIDE MARKET

SHARES 2014
JUSTIN VAN DER LANDE and ATUL ARORA

analysysmason.com
© Analysys Mason Limited 2015
Analytics software systems: worldwide market shares 2014

CONTENTS

EXECUTIVE SUMMARY

BUSINESS ENVIRONMENT

MARKET SHARES

VENDOR ANALYSIS

MARKET DEFINITION

ABOUT THE AUTHORS AND ANALYSYS MASON

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Analytics software systems: worldwide market shares 2014

Dashboard: Analytics software systems worldwide market shares

Figure 2: Analytics software systems revenue by region, worldwide, 2014

KEY MARKET DEVELOPMENTS IN 2014
 Vendors of general-purpose analytics tools have increased their efforts
to provide solutions for communications service providers (CSPs). NA EMEA
 Every major telecoms OSS/BSS vendor has developed a big data
analytics strategy, mostly based on Hadoop technologies.
40% 37%
 North American CSPs continued to account for the largest proportion of Total 2014:
telecoms spending on analytics systems. USD2.3 billion

Figure 1: Analytics software systems revenue by vendor, worldwide, 2014

LATAM APAC
6% 17%
SAS
9%

IBM Figure 3: Analytics software systems revenue by sub-segment, worldwide, 2014

9%

Other
Oracle
8%
Revenue assurance 19%
58%

Total
SAP year-on-year
6% growth:
7.8%
Teradata
5%

Informatica 81% Business analytics

5%

Source: Analysys Mason Source: Analysys Mason

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Analytics software systems: worldwide market shares 2014

2013 versus 2014: The market remains highly fragmented with many
niche players in the market who target specific use cases
Figure 4: Analytics software systems revenue by vendor, worldwide, 2013 and 2014 SAS Institute provides customer insight solutions for marketing
departments within CSPs and is building on this core competency
Vendor 2013 2014 to expand installations to support new use cases.
100%
IBM is closing on SAS’s position as market leader. Its acquisition
SAS Institute 9.4% 9.2%
90% of The Now Factory has given it additional capabilities specifically
for CSPs. IBM is fuelling growth by addressing non-telco-specific
80% IBM 8.9% 8.6% requirements.

70% Oracle’s core analytics capabilities continue to provide key

functionality within CSPs. Its products support streaming data,
Percentage of revenue

Oracle 8.7% 8.4%

60% data storage and a bundle of pre-defined use cases.
SAP’s overall position grew in comparison with other vendors,
50% SAP 5.4% 6.0%
through a combination of acquisitions, and better targeting of
40% telecoms operators helped it to gain market share.
Teradata 6.1% 5.4%
Teradata’s market share declined, primarily because open-source
30% solutions are putting increasing pressure on its core offering. This
Informatica 4.4% 4.5% is likely to continue during the next few years.
20%
Infomatica’s revenue grew significantly thanks to big data
10% implementation projects at CSPs and the corresponding data-
Other1 57.1% 58.0%
loading requirements.
0% Source: Analysys Mason
2013 2014 Revenue in the ‘Other’ category increased because every
OSS/BSS vendor, such as Alcatel-Lucent, Amdocs, Ericsson,
1 Significant vendors in the ‘Other’ category include: AsiaInfo, Ericsson, Guavus, Hewlett-Packard, Huawei and Nokia Networks, has an analytics solution.
Huawei Technologies, Microsoft BI, MicroStrategy, Nokia Networks, Qlik Tech International and
TIBCO Software.

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Analytics software systems: worldwide market shares 2014

Regional factors in business environment for 2014 for analytics software

systems
Figure 8: Factors in the business environment in 2014 that affected the analytics software systems market, by region

Real-time campaigns
Reliable ultra-low-cost big data Complex bundles
technology deployments Multi-channel support
Abundance of customer data Smartphone penetration,
Multi-channel support data consumption
Bundles Differentiated data services
based on customer profiles
Complex event processing
for marketing

3G roll-out 3G and LTE roll-out

Smartphone penetration Smartphone penetration
Data service subscriber Data service subscriber
base growth base growth
Multi-channel support Drive for low-cost targeted
Cost savings advertising offers
and automation Support for new sources of
income as mobile
margins fall

Source: Analysys Mason

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Analytics software systems: worldwide market shares 2014

CONTENTS

EXECUTIVE SUMMARY

BUSINESS ENVIRONMENT

MARKET SHARES

VENDOR ANALYSIS

MARKET DEFINITION

ABOUT THE AUTHORS AND ANALYSYS MASON

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Analytics software systems: worldwide market shares 2014

About the authors

Justin van der Lande (Principal Analyst) leads the Analytics Software Strategies, Customer Experience Management Software Strategies
and CSP IT Strategies research programmes, which are part of Analysys Mason’s Telecoms Software research stream. He specialises in
business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides
project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years’ experience in the
communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM),
Granite Systems (Telcordia) and at the TM Forum.

Atul Arora (Analyst) is a member of Analysys Mason's Telecoms Software research team and contributes to the Analytics Software Strategies,
Customer Care and Digital Economy Software Strategies programmes. His areas of interest include omni-channel customer care, context-aware
analytics and digital enablement. Atul joined Analysys Mason in 2013 after working as an intern analyst in the telecoms sector for a year. He
has worked on a range of projects focused on telecoms verticals, cloud services and mobile services in emerging markets.

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Analytics software systems: worldwide market shares 2014

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