SMARTPHONE MARKET IN INDIA

INTRODUCTION
A smartphone is a phone with an operating system that can board or
host applications, which essentially means that applications can be
deployed on the mobile operating system of the smartphone. These
operating systems provide a framework for the development of
applications. Smartphones also have a more advanced user interface
such as touchscreen technologies and other mobile computing features
such as QWERTY keyboards. Smartphones also have the facility of
camera which allows the user to click pictures wherever and whenever.
India is one of the most popular destinations for smartphone companies
with as many mobile users as the entire population of the United States.
The number of smartphone users in India was estimated to increase to
about 442 million in 2022.
India is the second largest market globally for smartphones after China.
About 134 million smartphones were sold across India in the year 2017.
India ranked second in the average time spent on mobile web by
smartphone users across Asia Pacific. The combination of very high
sales volumes and the average smartphone consumer behaviour has
made India a very attractive market for foreign vendors.

The mobile phone market is constantly in a state of flux and has become
highly competitive with major international players facing strong
competition from the local players, thus creating difficulties for
manufacturers to retain their market shares. Chinese vendors are further
strengthening their positions in the smartphone category across India
with the collective share of China-based vendors reaching 53 percent in
2017 from 34 percent a year ago. The volume of India's smartphone
shipments was close to 140 million in 2018.

The market value of domestically manufactured smartphones in India

was around 490 billion U.S. dollars in fiscal year 2016. This might have
contributed to the reduction of the average selling price of
smartphones in India. The smartphone market across the south Asian
country is likely to prosper in the future. With the foundation of
trailblazing technology, stunning features and designs, the new evolved
smartphones will presumably catch the eye of the burgeoning middle
class. As smartphones continue to become an integral part of everyday
life, flag-ship products from domestic as well as foreign manufacturers in
the mid-tier range, packed with powerful features for a reasonable price
are expected to make a huge impact in the coming years.

MARKET SEGMENTATION

The Smartphones Market is segmented by:

 Operating System (Android, IOS, Windows),

 Distribution Channel (OEM, Retailer, e-Commerce),
 Price Range (Premium Phones (USD 400 and above), Mid-range
Phones, Budged Phones)
 Geographic segmentation (Europe, Asia, South America, North
America)
 Screen size (Less Than 5 Inches, Between 5-6 Inches,
Greater Than 6 Inches)

LIST OF MAJOR PLAYERS

1. Samsung – Market Share – 24%

2. Xiaomi – Market Share – 23%

3. Vivo – Market Share – 16%

4. Realme – Market Share – 15%

5. Oppo – Market Share – 10%

6. Others (Apple, LG, Huawei, Asus, Google, Lenovo, Motorola,

Infinix, Micromax, Lava, ITEL, etc) – Market Share – 11%

1. Samsung has overtaken Xiaomi and has become number 1 in
India with 24.2%.
2. Xiaomi is still the number mobile brand in India with a 23.2%
Market Share. 
3. Vivo is the number 3 smartphone brand in India with a 16% Share.
4. Realme is No.4 and has a 15% share in the market. 
5. Oppo is no. 5 and has a 10% market share.

After nearly two years Samsung has taken back the throne from Xiaomi
to become the number 1 brand. 
Realme is growing alarmingly fast in the Indian market and can be in top
3 brands in 2021. Realme was launched as an online-only brand in May
2018 and focuses on offering bang for buck products and is using all
social media channels to fight Xiaomi.