Interpretation:

 Brand has Sig. value less than .05 while price and purchase have Sig.
value more than .05.
 A value less than .05 means that the variability in your two conditions is
not the same and that the scores in one condition vary much more than
the scores in your second condition which means that the variability in
the two conditions is significantly different.
 The Sig (2-tailed) value of brand, purchase and price is more than 0.05.
We can conclude that there is no statistically significant difference between
our two conditions.
 There is a negative correlation between brand image and price and also
between brand image and purchase.
 There is a positive correlation between purchase intention and price.
 This helps us understand that consumers are more interested in the quality
and the price while brand takes the backseat in their mind.
 The model is weak, as the R square value is small (0.489).
 Researchers should consider more variables to know more about
customer preferences.