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Business Plan Apolymantiko
Business Plan Apolymantiko
Submitted By:
Submitted to:
Subject Teacher
February 15 2020
Executive Summary
For our startup expenses our raw materials cost ₱1,500 for our supplies we
cost ₱1,150, Promotional Materials ₱2000, Contractors ₱5000, Equipment ₱19,500
and and for other expenses it cost ₱350 which is total of ₱13,500 of startup expenses.
For our financial requirement it cost ₱200,650 total of requirements.
Table of Contents Page Number
1. Company Summary
Industry Overview ………………………………………………………… 1
Product/service packaging…………………………………………… 6
3. Market Analysis
Market Segmentation………………………………………………….. 8
Competitors Analysis………………………………………………… 12
Targeting Strategy…………………………………………………. 15
Positioning Strategy………………………………………………. 17
Product/service Strategy…………………………………………. 17
Pricing Strategy……………………………………………………. 18
Distribution Strategy………………………………………………. 18
Sales Forecast…………………………………………………….. 19
5. Organizational Plan
Organizational Chart………………………………………………. 21
Production Process………………………………………………. 25
Machinery/equipment/tools/ingredients etc………………….. 29
Physical Plant…………………………………………………….. 30
Location Map…………………………………………………….. 32
7. Financial Analysis
Start-up cost………………………………………………………….. 33
Break-even Analysis………………………………………………….. 37
9. Time Table……………………………………………………….
10. Appendices
Supporting documents……………………………………………..
Expense Schedule…………………………………………………
Salary Schedule……………………………………………………
Resume……………………………………………………………..
1. Company Summary
1.1 Industry Overview
1
1.2 Company Description
Goals:
1. Increase efficiency of the business operation as a way to increase
productivity
2. Provide better customer service and improve employee training
3. To build enduring relationship with our clients and employee by creating
notable experiences professional care and products.
Objectives
Mission
2
Our mission is to serve the best products to our customers and Build the
best product, cause no unnecessary harm, use business to inspire and
implement solutions to the environmental crisis.
Mission Statement
“To ensure the safety of our employee and customers for better future”
Vision Statement
Value Statement
3
As of November 25 2020
Assistant
Acido,Justine Yuri Manager ₱12,500.00 12.5%
Staff
₱15,000.00 15%
Sumugod, Aeron
Staff
₱12,500.00 12.5%
Capulong, Ernesto
Staff
Gonzaga, Mark Ely ₱12,500.00 12.5%
4
2. Product and Service Analysis
5
out of disinfectant formula or running out of battery. Our future or possible customers
doesn’t have any negative feedback within our product because our product is good and
reliable to use.
In the packaging, the company provides a bottles for alcohol and lotion the
bottles has a different sizes each bottles contain 60 ml to 500 ml according to their
bottle sizes. Also it comes with a small and medium box for wipes. Also we use a large
box for packaging the device the disinfectant misting spray.
6
3. Market Analysis
Our team decided to conduct a survey to know whether our product’s quality is
enough to meet the expectation of the possible customers.
During the research phase, the researchers provided various ways to test the
product in the market. The researchers conducted a survey to the residents in
Barangay Tunasan Muntinlupa City. The researcher ask them if the product is worth
buying and if it has an incredible features and it will be effective that can satisfy their
needs. There are over 11,686 households residents in Baranagy Tunasan,
Muntinlupa City that can avail or buy the product which is Apolymantiko
Disinfectants. This product is very affordable in our target market, mostly Social
class of Working, Lower Middle, and Upper Middle class-Adults (30-60 years old)
Teens (13-24 years old) Kids (6-12 years old) and both female and male can avail
the product.
Geographic
Demographic
Psychographic
Behavioural
8
Citizen who are price sensitive in terms of spending for basic needs.
Citizen that gives a pure loyalty for the brand.
Citizen that finding lots of benefits in the products.
POLITICAL FACTORS
ECONOMIC FACTORS
TECHNOLOGICAL FACTORS
LEGAL FACTORS
9
Apolymantiko regulatory frameworks in development
Apolymantiko will retain all the right related to the business going
through the patented process
ENVIRONMENTAL FACTOR
Some of Low quality All of their All of their Low quality Offer few
products are of products is products of variety of
expensive disinfectants expensive is highly disinfectants products
Only offers expensive Only offer
low variety one variety
of products of product.
THREATS OPPORTUNITY Lots of Potential Demand for Foreign Offered with Potential for
people exposure the products people line in exposure
offered to buy are growing like this today’s Can boost
the products. and other product. trend appeal with
disinfectant high quality
seize on this products
On average a pharmacy
network,”
household
size of about
five.
Product/Service Selling different Selling few Selling Selling different kinds of
strategies types of types of variety of disinfectants like lotion
cleaning products products. disinfectants and
products devices that are used to
disinfects
Pricing Strategies Dettol's 60-ml Affordable Greencross Li -Affordable Cost-based
antiseptic liquid price ranging mited will focus pricing
Biogenic Apolymantiko
14
Others
The graph above shows the market share of the existing firms in the Barangay
Tunasan, Muntinlupa City. Public Market got the highest market share of 30%. Green
Cross got 16%, followed by Biogenic with 15% market share. Others disinfectants
products got 10%. And the very competitive company Apolymantiko got 20% of market
share.
4. Marketing Plan
Introduction
Apolymantiko will offer its main product Disinfectant Misting Spray. The
unique characteristic and features of our product device that can capable of doing
Bluetooth connection that smartphone can manipulate and tract the disinfectant misting
spray and also it can manage too if the disinfectant misting spray is low battery. Also
you can use the device by charging it or using batteries. It is long lasting endurance that
can be used up to 24 hours. We also offer some products of lotions, alcohol and wipes
the ingredients and materials that are used in making the product is eco-friendly and no
harm for the health of our customers. The product is convenient budget friendly and
attainable by everyone due to its affordable price, Php50-Php150 depending in the
product that the customer will buy.
Apolymantiko serves the customers who are very secure and picky with their
trustful brands that can ensure their family safety in the base of disinfectants. The
offering to their target market will be creating a unique disinfectants effective and
convenient to use.
Sex: Male/Female
Income: C, D, E
Profession: Employed/Unemployed
Psychographics: Suited for customers that enjoying going out and going everywhere
with the hobbies of travel goals and vacations. Suited for customers that values family
bonds with their health.
Location: Urban
16
Benefits Desired: Convenient and effective disinfectants with long lasting fragrance and
protection up to 24 hours. And device that comes up with Bluetooth and nano spray that
can help spread the disinfectant all around.
4.2 Positioning Strategy
17,890
19,000
19,900
20,000
10,000
16,000
18,900
15,602
12,900
20,000
16,908
Per Boxes of
Apolymantiko Lotion
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
8,500
7,800
7,899
6,000
8,900
5,602
10,000
6,908
9,500
9,900
6,900
2,900
Total: Php: 90,809.00
bottles
8,800
9,000
4,900
5,602
3,000
4,908
7,500
8,900
8,900
10,899
5,900
Per Boxes of
11,500
8,900
5,900
15,602
5,900
13,000
14,908
8,800
4,899
9,000
4,900
Per Boxes of
5. Organizational Plan
20
5.1 Organizational Chart
5.2 Roles and Responsibility of Management
The management team is the group of21individuals that operate at the higher
levels of an organization and have day-to-day responsibility for managing other
individuals and maintaining responsibility for key business functions. The management
initiates regular planning activities, including the production and regular updating of a
strategic plan to ensure that the agency maintains its focus on providing high quality
services to service users.
Owners:
Cabrera, Jelly Ann
Bustillo, Rizaline
Responsible for the growth, stability, direction and daily operation of
the business.
Meeting with service vendors or product suppliers to facilitate delivery.
Manager:
Loyola, Reylene Grace A.
Planner
Organizer
22
Executive Manager:
Padero, Mark Angelohil
23
online we calculate estimated shipping charges, then wrapping the box with our
packaging and printing the logo of our company with a pamphlet inside. Also before we
deliver the product to our loyal customers we also check the products if it is defective or
not. Speaking of COVID-19 we also disinfect the box before handling it with the
deliverer. In our face to face contact with the customers we secure the safety with
precautions the social distancing within the stores and mandatory wearing of face
shields and face masks. Before giving the product that customer purchased we disinfect
it first. Our company also offers Customer service to meet the expectations of the
customers so that they are satisfied with the outcome. These services are also available
to understand the queries of the customers and ensure that they enjoy a cost-effective
experience after purchasing any product from the respective company.
Customer wants, needs, desires, and preferences are internal influences that
drive purchasing decisions. So our company decides to make a video the demonstrating
the uses of our products especially the disinfectant misting spray customers this days
finding a better solution to exterminate the germs and virus in their everyday life so in
our promoting video or demonstrating video we also mention the benefits of our
products and the ingredients that we used in the making of our product. Because
customers make buying decisions based on their gender, age, location, education level,
and family, among many other factors. Our products is for everyone so at any age or
gender anyone can purchase with the price of our product is budget friendly effective
and convenient.
Apolymantiko products is budget friendly and everyone can afford it our price
varies from Php50 to Php150 depending on the size of the products unlike from other
products it is too expensive and less effective because our product disinfectants is 99%
tested the effectiveness against the harmful organisms. Only in cheaper price everyone
can afford high quality convenient disinfectants. For the quality of our products the
durability of the disinfectant misting spray is long lasting unlike from the other misting
spray our misting spray features Bluetooth tract, scanning and detecting also it is fast
charging also you can use a battery too. In our disinfectant it is 99% effective because
the 99% solution can kill the virus and the bacteria our disinfectant properties is stable
in both concentrated and diluted forms, Broad spectrum: should have a wide
antimicrobial spectrum, Fast acting: should produce a rapid kill. Not affected by
environmental factors: should be active in the presence of organic matter sputum, and
compatible with soaps, detergents, and other chemicals encountered in use. The
relationship with our staff is grateful and competitive. Be a great customer. Think about
what you love about your customers and do the same for your suppliers. Timely
feedback and a good communication through our both suppliers and staffs. We are
good at making the best disinfectant like our tagline says we clean what others miss to
be more competitive we will do our best to make the best effective convenient
disinfectants nationwide.
50ML Bottle
60ML Bottle
70ML Bottle
Ingredients/Materials that Step by Step Finished Product
are used Procedure
25
Apolymantiko Disinfectant Lotion
4 teaspoon of Ceramides Ready a 1 bowl then
firstly add the 4
½ cups of Essential fatty teaspoon of ceramide
acids. then mix it with 4
teaspoons of glycerin
4 teaspoons of Glycerin, mix it well until it
glycols, and polyols. smoothen then set
aside it. Get another
2 ½ teaspoons of bowl and mix the 2 ½
Hyaluronic acid teaspoons of hyaluronic
acid with 3 ½ teaspoons
3 ½ teaspoons of Sodium of sodium pca set aside
PCA it. Mix the dry herbs with
95% cups of ethyl
½ dry herbs
alcohol. Next in the bowl
of ceramides add all the
3/2 95% cups of ethyl
ingredients and mix it up
alcohol
until all the ingredients
will smoothen. Then
lastly add it into the
bottle.
Ingredients/Materials that Step by Step Finished Product
are used Procedure
26
First in one bowl mix the 3 Apolymantiko Disinfecting Wipes
3 ½ cups of Aloe ½ cups of Aloe
barbadensis (77.8%) barbadensis (77.8%) and 4
½ teaspoons of citric acid
4 ½ teaspoons of citric (77.8%), after mixing the
acid (77.8%), two ingredients mix the next
three ingredients ½
½ teaspoons of fragrance teaspoons of fragrance
(72.2%) (72.2%) ½ teaspoons of
sorbic acid
½ teaspoons of sorbic derivatives (63.0%) 5 ½
acid derivatives (63.0%) tocopherol
derivatives (63.0%) after
5 ½ tocopherol mixing the ingredients at the
derivatives (63.0%) last six ingredients mix it
well. After mixing the
½ glycerin (59.3%) ingredients add it on the pile
of polyester wool then let
1 ½ cups of the polyester wool soaked
phenoxyethanol (55.6%) with the mixture.
½ disodium
cocoamphodiacetate
(53.7%)
½ teaspoons of propylene
glycol
½ ethy alcohol
Polyester wool
Ingredients/Materials that Step by Step Finished Product
27
are used Procedure
Apolymantiko Disinfectant
ultrasonic oscillation We use ultrasonic Misting Spray
technology oscillation technology for
our misting spray because
USB to decompose water
into nano atomized water, so
Chip
Glycerin 13 13 169
Hyaluronic acid 4 14 56
Sodium PCA 5 15 80
Ethyl Alcohol 5 50 250
Aloe barbadensis 6 100 600
Citric acid 7 234 1,638
Fragrance 9 12 108
Sorbic acid derivatives 10 30 300
Tocopherol 5 40 200
Phenoxyethenol 5 50 250
Disodium 5 60 300
Propylene 7 89 623
Polyester wool 9 80 720
Ultrasonic material 8 7688 61,504
USB PORT 13 356 4,628
Metal spray container 14 500 7,000
Front View
30
6.5 Location Map 31
7. Financial Analysis
32
7.1 Start-up cost
Start Up Cost Amount
Purchase of raw materials 1,500
Supplies 1,150
Contractors 5000
Total: 9,650
Current Assets
Cash 63,456
Non-Current Assets
Equipment 19,500
Apolymantiko
Income Statement
For the Year Ended November 25, 2019-2022
2019 2020 2022
Sales 349,999 499,999 589,900
Less: Cost of Goods Sold
95,700 112,567.70 167,890.78
Gross Margin 254,299 387,431.3 422,009.22
Less: Pre-Operating
Expense 5,000 --------------- -----------
Less: Operating Expense
Contractors
Total current assets:
7.4 Cash flow projection (3 years)
7.5 Break-even Analysis
8. Assessment of Risk and Exit Strategy
9. Time Table
APPENDICES