1 MY BUSINESS PLAN

EXECUTIVE SUMMARY----------------------------------------------------------------------------------

 DESCRIPTION OF THE PROPOSED BUSINESS AND BUSINESS MODEL

Start mornings off on the right note with high-quality personalized mugs . My mug printing
business is gaining a lot of popularity in present time. It offers the customers a good quality and
personalized that are ideal gift for everyone and also to make it as good souvenir in any occasion
like weddings, birthday parties, and even in holidays.

 DESCRIPTION OF THE MARKET OPPURTUNITY TO CAPTURE, OR MARKET

PROBLEM THE BUSINESS SOLVES.
The existing five competitors are not able to meet such demand resulting to a big gap. This means
that there is a big unmet demand for the market in the personalized mugs.

 REASONS FOR WHY THIS IS AN ATTRACTIVE BUSINESS OPPORTUNITY.

I encountered that in this time personalized things are becoming a trend. I think of a thing that is
good to personalized and good for everyday use. First thing that pops in my head is personalizing
mugs. This would be a great oppurtunity to start a business since there’s only a few printing
shops here in Sto. Domingo and mugs is easily customizable item that everyone can use daily.
 KEY DISTINCTIONS OR DIFFERENTIATORS OR THE BUSINESS VERSUS
COMPETITORS
The existing five competitors are not able t meet such demand resulting to a big gap. There is a
big unmet demand of the market of printed mugs.

 OVERVIEW OF THE SALES, MARKETING AND OPERATIONS STRATEGY AND

PLAN.
The primary plan strategy is to offer customers a different options wether they design it on their
own or the company will be the one to offer a design. However, the mug that we will be using is a
ceramic mug which is surely durable to use and not easy to crack.
 DESCRIPTION OF THE EXECUTION PLAN AND TIMELINE
Any customer will have the option to pick-up their ordered printed mugs or we will deliver it to
their homes. The printed mugs will also be available on the different accessory or souvenir stores
around Sto. Domingo and in nearby towns like Vigan City or in Bantay.

 OVERVIEW OF PROJECTED FINANCIALS CONTAINING REVENUES, COSTS,

PROFITS, AND ASSUMPTIONS.
Initial capitalization for the business is 39, 530.00 good for one month expenses. Expected
revenue for Year 1 is Php. 134,782.00 while total cost of goods sold amounted to Php. 487,
567.00
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MANAGEMENT AND ORGANIZATION-------------------------------------------------------------------

 COMPANY NAME, LOGO AND ADDRESS

COMPANY NAME: DWEE

ADDRESS: Vacunero, Sto. Domingo, Ilocos Sur

 VISION AND MISSION STATEMENTS
VISION- by creating, designing, and printing mugs that has a good quality and an ideal gift for
everyone.
MISSION- My mission is by establishing business that satisfy’s the customers wants and needs.
My business aims to meet the expectations of the customers. This is through
personalizing mugs with a high quality, a good design, and budget friendly.
 KEY PERSONNEL
Manager
 WORKFORCE AND SUPPORT PERSONEL
Graphic Designer/ Production assistant
 ORGANIZATIONAL CHART

Manager

Graphic Designer Advisory Counter

Stock Manager
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 OWNERSHIP: Single Proprietorship

 CAPITALIZATION: 39,530
 COMPENSATION AND INCENTIVES: Minimum wage based on daily rate as provided by
law.
 EXTERNAL MANAGEMENT SUPPORT: Parents and Entrepreneurship teacher will be
tapped as an advisory council.

PRODUCT/ SERVICE PLAN-------------------------------------------------------------------------------------

 PURPOSE OF THE PRODUCT/ SERVICE

My mug business offers the customer a high quality with a good design mugs. Any design that
the customer prefer is available. They have an option wether they design it in their own or our
graphic designer will be the on to design it. They are also free to choose what design that they
want to be put on the mugs that they will be ordering. It is also a budget friendly. It’s prices are
cheap because we make sure that anyone can afford it.
 PRODUCT UNIQUE FEATURES
My mug product has a lot of unique features. We will be customizing several mugs with various
designs, patterns, messages, etc. that can be sell to the customers. We can give a wide range of
personalized mugs to choose from. We can personalize mugs according to the customer’s
preference. If they can’t think of a good design for their mugs, they don’t need to worry because
the graphics designer will willingly think and design it for them.

SAMPLE MUG

 MATERIAL REUIREMENT AND SOURCES OR SUPPLY

MATERIALS SOURCE
Mug heat press machines Printing store inVigan City

Ceramic sublimatable mugs Tableware shop from Manila (ordered)

Dye Sub ink Printing store inVigan City

Heat-resistant tape Bookstore in Vigan City

Quality Sublimation transfer paper Bookstore in Vigan City

4 MY BUSINESS PLAN

Sublimation printer Printing store in Vigan city

Heat-resistant oven mitt Vigan City

 PROCESS AND EQUIPMENT THAT WILL BE USE TO MANUFACTURE THE

PRODUCT/RENDER THE SERVICE
1. Have a dye- sublimation mug blank.
The first step of the dye-sublimation process is the selection of quality blanks. A blank
references the mug or other dye-sublimation product that doesn't have an image applied to it
yet.
2. Dye- sublimation printing.
Mug artwork is inkjet printed using special dye-sublimation inks and transfer paper. The
transfer paper is only a temporary stop for the printed image.
3. Dye- sublimation preparation.
Once printed, the transfer paper is wrapped around and affixed to the mug or other dye-
sublimation product. The image on the transfer paper is actually mirrored or backwards
because it's being transferred directly to the surface of the blank.
4. Dye- sublimation heat press.
The blank mug and imaged transfer paper are placed in a heat press. As you can gather from
the name, heat and pressure are applied to transfer the image from the transfer paper to the
surface of the blank. The process infuses the printed dye into the polymer coating of the
blank. The image actually becomes part of the mug creating a very durable and long-lasting
image.
5. Finish dye- sublimation product.
Dye-sublimation products are extremely durable and scratch resistant due to the image-
infusing process. The vibrant and rich printing is "locked-in" for years of use and enjoyment.

 PRODUCTION SERVICE PROCESS/ CONTROL

The mug printing quality control will be ensured in each step in the production process based on
standard.
 PRODUCTION/ SERVICE PROCESS AND CONTROLS

 DISTRIBUTION LOGISTIC.
My mug company will be operate through home- based, social media platforms (facebook and
instagram), and through business site. These are ways to showcase the designs of the mugs. They
can choose wether the mugs will be delivered to their homes or they can pick it up on the shop.
We will also distribute the pre-designed/ pre-personalized mugs on the different souvenir shops.
 REGULATORY AND OTHER COMPLIANCE ISSUES
In order for my mug business can go fully operational. It must be secure the necessary licenses and
certificate of registration. First is to get a Barangay clearance from the barangay captain. Second is
mayor’s permit from the municipal office. BIR registration will also be done after getting all the
necessary registration documents and permits form DTI, Barangay, and in the Municipality.
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MARKET PLAN-------------------------------------------------------------------------------------------------------

 MARKET ANALYSIS WHICH INCLUDES DEMAND SUPPLY VIS-À-VIS

COMPETITORS

Historical Total Supply: Previous 5 Years Mugs Sold by the Total

Data Demand Competitors per Year Supply
(5 years)
A B C D E
Year 1 182, 450 955 1155 1264 1465 1576 6406
Year 2 200, 080 1060 1235 1367 1675 1785 7122
Year 3 267, 450 1160 1275 1392 1476 1587 7262
Year 4 325,670 1445 1670 1786 1856 1956 8713
Year 5 376, 455 1765 1855 1995 2134 2354 10103
The above table shows that there is an increasing a demand for mugs around the city.
However, the existing five competitors are not able to meet such demand resulting to a big gap.
This means that there is a big unmet demand for the market in the personalized mugs.

 MARKETING AND SALES STRATEGIES

MARKETING STRATEGY:

Marketing is one of the key components of any business organization. Without marketing,
companies would never succeed and will definite go bankrupt in a span of months. In order for me
to advertise or promote my business, I will use different methods and platforms such as:

ACTUAL SELLING- it is the best way to invites customers because in simply face to face I
can get customer’s attention. Of course, effective sales talking for the customer to have hisl her
complete attention

BUSINESS WEBSITE - In making website, the costumers can just purchase the products
effortlessly on the website. It’s a stylish way to attract costumers because you can make or design the
website the way you like it. Costumers can just scroll and check the products online while having the
access to read the reviews about the product. The entrepreneurs used this way of promoting to present the
products in a professional way.

SOCIAL MEDIA- For the business to be noticed, we will be posting advertisements on the internet.
One cheap and easy way to promote the product is by the use of social media. It’s the trend this
generation that will surely attract costumers just by using gadgets and the internet. Important thing in
using this way of promoting is to ensure that the photos posted are all presentable and attractive. Good
thing here is costumers can share the products to their friends and it will create an ripple effect that will
be good in the business.
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SALES STRATEGY:

The sales strategy of my mug business is to assure my customers that my mugs are good quality,
as well as its printed design. Of course I will promote it’s website and social media accounts like
facebook and instagram (which the customers are more active using these social media platforms) so that
they can easily access and order. It is also a hassle free way of ordering. All they have to do is to place an
order or send a message on my business account.

One of my sales strategies is to make my product look fancy but budget friendly. My personalized
mugs are cheaper than the mugs in the malls. Customers are able to prefer ordering in my shop than
buying in stores/malls. And the fact that it is personalized, they can choose what design and size that they
want.

 PRODUCT/ SERVICE, CHARACTERISTICS OR FEATURES

My mug product have a number of unique features that will used to its advantage to achieve
market penetration.
- The business will offer a lot designs that you can choose to.
- The graphic designer will suggest a design if you can’t think of a design that you
want.
- The company made sure that the prices will be appropriate to the products we sell
and both will be benefited by the pricing management.
- The business guarantees that the money spent on the products will be worth it and
budget friendly.
 PRICING POLICY

My mug bussiness may adopt and be sold depends on the dimension of the print, style and design of
the customer’s preference. You can see the pricing scheme on the table below:

PRINT DIMENSION/SIZE PRICE (PESO)

Standard Image 80
Large image 90
Full wrap image 100

 SALES PROJECTIONS

Size Priz Quantit Year 1 Year 2 Year 3 Year 4 Year 5

e y per
QTY Peso QTY Peso QTY Peso QTY Peso QTY Peso
month
(Units (Units (Units (Units (Units
) ) ) ) )
Standar 80 45 (15%) 540 43,200 560 44,800 610 48,800 645 51,600 715 57,200
d Image
Large 90 75 (35%) 900 81,000 965 86,850 990 89,100 1115 100,35 1200 108,00
image 0 0
Full 100 95 (50%) 1140 114,00 1220 115,90 1255 125,50 1275 127,50 1355 135,50
wrap 0 0 0 0 0
image
215 2580 238,20 2,745 247,55 2,855 263,40 3,035 279,45 3,270 300,70
0 0 0 0 0
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FINANCIAL PLAN---------------------------------------------------------------------------------------------------

 START- UP COST REQUIREMENTS

 BUDGET

Star-up summary

Expenses Cost/pc. 250 mugs Year 1

Mug heat press machines 6,500 6,500 78,000

Ceramic sublimatable 50 12,500 150,000

mugs
Dye Sub ink 90 180 2,160
Heat-resistant tape 40 120 1,440

Quality Sublimation 160 360 4,320

transfer paper
Sublimation printer 6,000 6,000 72,000
Heat-resistant oven mitt 60 120 1,440
Utility 750 750 9000
Labor Cost 11,000 132,000
Permits and Licenses 2,000 24,000
TOTAL: 39,530 474,360

Budget: 39,530
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