Vietnam National University

University of Languages and International Studies

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PROJECT 2
Topic: Social Media

Name: Nguyen Thi Phuong Hanh

Luu Hong Le

Nguyen My Linh

Nguyen Yen Linh

Nguyen Xuan Khanh

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 Table of Contents
A. Characteristics...............................................................................3
B. Outline.............................................................................................3
I. Introduction..................................................................................3
II. Body.............................................................................................3
III. Conclusion..................................................................................5
C. GLOSSARY...................................................................................5

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 DRAFT PROJECT 2

Topic: Social Media

Type: Interview

A. Characteristics

- Interviewer: Nguyen Xuan Khanh

- Game Developer, GARENA Group: Nguyen Thi Phuong Hanh

- President of Consumer Psychology research and development institute: Luu Hong

Le

- Expert in E commerce of Code Commerce company: Nguyen My Linh

- Youtuber: Nguyen Yen Linh

B. Outline
  I. Introduction

- Introduce the topic of program

- Introduce the guests

- The description of social media

  II. Body

1. Most common social media in the world

- Each speaker lists some social network or application of his/her field

2. The purpose of social platforms

- Take Facebook and Instagram as two typical examples.

3. The categories of social commerce.

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- There are 7 categories: 

 Social Network-Driven

 Peer-to-peer sales platforms:

 User-Curated Shopping

 Group Buying

 Peer Recommendations:

 Participatory Commerce

 Social Shopping:

The reasons => the publishing development? 

 Approach lots of customers → Boost sales

 Customer and audience engagement

 Increase brand awareness

 Increase website traffic

Social networks => firms or retailers sell more products or services?

- Lots of brands are using social networking sites

Besides, are there any limitations connecting to advertisements using social media?

 Receive negative feedback

 Spend a lot of time on your campaigns

 Must wait to see results

4. The value of entertainment on the Internet

- Yes.

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5. Who pays for the content creators?

- Companies/bloggers/ content creators

Is this a fertile ground for the young generation to develop their career?

- Yen Linh: It is certainly seductive as a career.

+ 2 Pros

+ 3 Cons 

5. About Entertainment considered as another value ?

-  Of course, entertainment is an important part of social media.

6.  The benefit from using social media?

- Educate themselves 

- Do business, increase brand awareness, boost sales 

7. What are the disadvantages??

- Infringement of privacy

- Internet addiction

8. How to prevent disadvantages?

- Develop applications

- Limit the playing time

III. Conclusion

C. GLOSSARY

N
English Vietnamese
o

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1 Social networking service Dịch vụ mạng xã hội

2 Social graph Sơ đồ xã hội

3 Geo-location Định vị địa lý

4 Tencent Holdings Tên riêng

5 Arena Đấu trường

6 Honour of kings Tên riêng

7 Forecast dự đoán

8 like – minded people những người có chung sở thích

9 Fake news Tin giả

10 Infringement of privacy Sự xâm phạm quyền riêng tư

11 Internet addiction Nghiện mạng online

12 Blackmail Tống tiền

13 Bullying victim Người bị bắt nạt/Nạn nhân bị bắt nạt

14 Anonymous Ẩn danh

Cracks real-life
15 Làm rạn nứt các mối quan hệ ngoài đời
relationships

16 Social Network-Driven Định hướng mạng xã hội

17 Nền tảng bán hàng ngang hàng

Peer-to-peer sales platforms

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 Mua sắm  do người dùng tự quản lý, tự tuyển
18 User-Curated Shopping
chọn

19 E commerce Thương mại điện tử