Winter COVID Trade Update

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Sales & Fashion Finder Update

Week 10
Company £1.3m -28.4%
Sales West -16.9%
North -26.8%
East -37.2%

What a week that was..


The English stores closed with a bang after a week
that felt like Christmas week!

Look at the 46 stores who finished positive on LY!

36 stores achieved LYs full trading week by Wednesday

Stores achieved sales at +20% on week 9’s full week by


end of day Wednesday

This week we welcome back our Welsh teams;


Good Luck!

Have a fantastic week – keep up to date with ConnectUs


for your actions and updates.
Fashion Finder #oneteam
✔ A great end to last week – Teams from selected stores went in
to support the web and did a superb job claiming!
✔ 12 stores (6 English, 6 Scottish) will continue to support
Fashion Finder.
✔ We dispatched 1596 orders at £47,000!
✔ Trafford dispatched 159 orders at £6122, Edinburgh 137
orders at £4269
✔ So far this week stores have already claimed 878 orders at
£25,000 over Sunday and Monday! WOW!
✔ Keep up the great work FF Teams
Piercings & ATV
ATV results shown are for the full week;
✓ There were some superb performances – well done to everyone who
had growth vs LY
✓ Key focus in all open stores is to grow ATV this week using the
fantastic promos in store.

✓ Piercings were really strong Sunday – Wednesday


✓ Open piercing stores have a great opportunity to drive sales here to
support ATV
Store focuses this week
✓ Its all about gifting – capturing the Christmas shopper!

✓ Offering a superb Stylist service wherever possible.

✓ Keep the promotions looking strong – ensure you are


communicating them to all customers.

✓ Fashion Finder – keep up the great work! Scottish stores


please continue to clear down orders daily.

✓ Ensure COVID measures are kept priority all day every day.

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