MIS-205

Group Name: Optimistic

Project Title: E-Business in Organization

Submitted by-
 Syed Faiaz Hossain 1330644030
 Md Hossain Khan 1513196030
Section-23

Submitted to:
Dr. Md. MahbubulAlam
Associate Professor
Department of Management
School of Business and Economics
(North South University)

Submission Date: 31th August, 2018

 Table of Contents

Serial No Topic Page No.

1 Executive Summary 02

2 Introduction 03

3 04
E-Business in Organization

4 07
E-Business revenue model

5 E-Business 09

Platform/Infrastructure

6 Digital Strategy for e-business 12

7 E-business Security 15

8 Conclusion 16

9 Reference 16

1|Page SmartLaunder.com
 EXECUTIVE SUMMARY

The speedy growth of the internet and use of cell gadgets in rising markets is a huge 

Section of the reason e-commerce is growing, alongside with better charge and improve 
Shipping/delivery. Ecommerce that consists of the purchasing and selling of merchandise 
Or services via digital gadget like Computer network and the internet. In this cutting-edge world
technology, e-commerce is a very substantial choice for many business as there
are plenty of corporations that are interested in developing their on-line stores/services. 

Smartlaunder.com is Bangladesh’s first online-laundry-delivery platform provider. The

Company used to be founded by team tech enthusiasts, all commodes in the direction
of launching a Bangladeshi brand in the E-commerce scenario. Today Smartlaunder.com
has round two hundred forty monthly repeated order in ten areas and also a growing quantity
Of company consumers through a dedicated team.

Introduction

2|Page SmartLaunder.com
Smatlaunder.com is one of the startup e-commerce enterprise in Bangladesh. They’re the first on
line laundry and provider solution platform in Bangladesh. Smartlainder.com offer all kind of
laundry services like wash, urgent, dry-cleaning and so on. Smart Wash, Mohammadia dry
cleaners, Top-clean, Best-Clean, Fabrics Care and Laundry Box are their laundry partners.
There is lots of e-trade commercial enterprise advanced with the carrier of apparel, meals, and
groceries in Bangladesh however smartlaunder.com came up with the laundry services.
Even though Smartlaunder.com doesn’t have any bodily laundry outlet around the metropolis,
however each computer, smart cellphone is their outlet. Consumer satisfaction is their important
difficulty.

E-Business in Organization

3|Page SmartLaunder.com
Smartlaunder.com is Bangladesh’s first online-laundry-delivery platform provider. The
Company used to be founded by team tech enthusiasts, all commodes in the direction
of launching a Bangladeshi brand in the E-commerce scenario. Today Smartlaunder.com has
order in ten areas and also a growing quantity of company consumers through a dedicated 
Team.

Mission & Vision:

With our great courage, integrity, hard work and love creates better solution to make everyday
life easier and enjoyable through information technology.

Services:
We needed a straightforward way to induce clothing done. We couldn't discover one. So we built
one." Doing clothing takes time and energy, which you'll spend doing what you adore rather
than a few boring humble assignment such as clothing. Beyond any doubt, you may take it to
the nearby laundry or dry cleaning, but it still takes time and can be or maybe badly designed at
the conclusion. That's where SmarLaunder.com comes in: we offer you with the extravagance of
not having to do the clothing yourself, and we come straight to your doorstep. With
our Site, you'll put that arrange from your smartphone, select the pick-up and conveyance times,
and we'll do the rest. You get clean dress and the time to do whatever you like. It doesn't
get superior to that, so put you arrange with SmartLaunder.com presently,
and appreciate yourself!
Smart Launder give you the extravagance of not having to do the clothing yourself, and we
come straight to your doorstep. With our Site, you'll be able put it and arrange from your
smartphone, select the pick-up and conveyance times, and we'll do the rest.
The categories of services with clothes that Smart launder provide to their customer are:

1. Dry Clean
2. Wash
3. Regular Pressing
4. Standard Pressing

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Smart launder have several vendors to choose from. Such as:
A. Smart Wash
B. Mohammadia dry cleaners
C. Laundry BOX
D. Top Clean
E. Best Clean
F. Fabrics Care

And the category of item that customer can choose from. Such as:
1. Gents Items
2. Ladies Items
3. Children Items
4. Gentlemen Items
5. General Items
6. Household Items

E-Business Model:
Smartlaunder.com is B2B, B2C and C2C e-commercial enterprise model. Smart Launder has
offline and online B2B machine. Where they are able to distribute the orders received from the
consumer in keeping with the selected vendors that client likes. Moreover, clever launder has on-
line B2C gadget. In which they use their internet site and cell app to take the orders from their
client and affords the services they deliver on their internet site. Beside this, clever launder also
has online C2C gadget where they act as the middleman among their client and providers.

E-Business adoption in Smart Launder:

E-Business Cost/Efficiency Drivers:

In phrases of other nations, working price is low in Bangladesh. The cost of hard work is
likewise low. Smart Launder nonetheless now a developing corporation and it doesn’t have any
competitor in the marketplace. So the pricing they provide is cheap. Smart Launder saw that in
the event that they open an e-commerce in Bangladesh that no person had open earlier than with

5|Page SmartLaunder.com
a low cost charge. Their supply speed of every day laundry and the purchasing power will be
excessive in their merchandise in Bangladesh. The nicely-prepared e-commerce web site allows
smart Launder to dispatch their easy finish goods to the proper customers in a faster way with a
most number of purchaser satisfactions.

Competitiveness drivers:
E-commercial enterprise is new in Bangladesh, which leads smart Launder an aggressive
advantage. Bangladesh is a densely populated and the day to day work of common people could
be very hard. So humans find it very difficult when they got caught with their day after day
laundry paintings. Right here smart launder came and rescue them from their laundry work. A
wide selection of laundry services in an inexpensive costs. These days Bangladesh is growing in
IT. Smart Launder Corporation came collectively with a group of tech fanatics. Now they have
expert CSE and IT guys who can run and keep e-trade primarily based corporation. Smart
launder began their journey from one portion of Dhaka town and now they're covering 8 areas of
Dhaka city. This is a fine instance that they may be gathering a first-class revel in within the
market with an advantageous feedback.

E-Business revenue model

6|Page SmartLaunder.com
Value proposition of the Smart Launder Bangladesh E-business model:
Despite the fact that Smart launder don’t have any physical laundry outlet throughout the town,
but every pc, telephone is our outlet. Smart Launder save time by means of each pickup and
shipping of each laundry object each time if you want to lessen clients more headache,
transportation charge and could make sure emergency laundry offerings. Time table of laundry
select up is fixed upon customers’ handy timing. Each dependable consumer receives the
privilege for weekly or month-to-month fee facility. Each repeated client is received or gets a
Smart launder branded laundry basket which moreover art work as a mini booth for smart
Launder.

Revenue model of Smart Launder:

Smart Launder has an internet catalog income model. Via following this version they provide
huge fashion of laundry offerings for huge range of garments. Customer can pick although
internet web site that which cleaning strategies are sweet-able for them and also can pay despite
the fact that internet web page or cellular telephone or coins on transport. Additionally they have
consumer care consultant. Who assist client to select their candy successful services for his or
her given garments.

Online marketplace Structure:

Smart Lander market structure is multi-channel marketplace version. After reserving time table
with the aid of the use of patron, customer service department (call middle) verify agenda and
deliver the facts to logistic department. Then logistic branch pick out the order. They do the
important tagging and sorting system and ship it to the appointed seller’s manufacturing unit.
Then inside the washing plant dealer do necessary organization and complete manner reveal
through Smart Launder’s cloth professional. Then the finished items reappearance to the
gathering hub and ship the information to logistic dept. logistic dept. collect the completed
gadgets from series hub and supply to patron. After acquired the goods patron pay the bill to the
transport boy.

Market Segment:

7|Page SmartLaunder.com
Geographic and Demographic segmentation: Smart Launder promote their services all over
Dhaka city. They have their hubs in Dhaka city. The target customer segment of smart launder
can be divided into Gender Segment.
Gender Segment:
Maximum of their client are woman. Because of the truth in Bangladesh maximum of the hose
maintain paintings is executed through lady. Furthermore male participation is also there and
among them bachelor are in excessive variety.

Psychographic Segmentation:
Smart Launder has a vast range of intention consumer in each sector of social businesses and it
specifically focuses on customer who are used to or inclined to shop for laundry offerings from
on line. Furthermore patron the ones methods to lifestyles are very cutting-edge.

Revenue Generating Strategy:

Clever Launder has many sales generating approach. Due to the reality they may be running as
online provider organization. So, they generate revenue by using way of imparting laundry
offerings to consumer. Moreover they earn from B2B enterprise through merging with several
laundry vendors. Moreover, there can be a few different sales generating technique for clever
Launder is “Transaction fee revenue”. By using facilitating transaction clever Launder acquire
rate. They rate a percent of the transaction rate among client and vendor.

8|Page SmartLaunder.com
Marketplace Structure:
Smart Launder is "Metamediaries" the economic middle structure. Smart Launder cross about
because the unmarried cause of touch between on-line client and apparel traders. On-request
industrial facilities like our very own will release an inflow of recent "digital" garb store.

E-business platform/infrastructure

E-business application service:

Smart Launder is a complete online marketplace with proper process. They maintain different
software for different purposes.

Seller Center:
It is a module through which the merchant get registered. Enlist their services on website,
change prices of their services, assort services and manage their online sites.

CRE:
Maintaining good relationship with customer Smart Launder customer care team use some
modules like Zen Desk, Mix panel, Hoot Suite software to maintain a healthy relationship.

WOMS:
Warehouse and Order Management services mainly used by the operations team and partially
customer services team of Smart Launder. This module help to keep inventory of clothes,
manage orders, manages warehouse (both single & multiple) and return managements.

Delivery Module:
This module helps the logistic team to track vehicles, orders and parcels, manage inbounds and
3PL delivery partners. The module used by finance team as well to track down the daily delivery
and collection of clothes from the orders taken.

SCM:

9|Page SmartLaunder.com
Smart Launder use SCM software provide by the HungryNaki.com (Smart Launder’s porter
company).

ERP:
ERP is very important software for E-business based company like Smart Launder.
HungerNaki.com develops and upgrades ERP software for Smart Launder.

CMS:
Help from the parent company Smart Launder use their own content management software. This
helps their consumer and businesses to communicate. People also get attracted by their website
because of their very good content management.
Apart from this, Smart Launder use different IT systems like Google Analytics and Facebook
Business account for marketing and data analysis.

IT use for e-business application and Specific Function:

Intranet:
Smart Launder has their own Intranet. They preserve non-public records of purchaser of their
Intranet so that you can supply the proper services to the purchaser. It additionally allows them to
run their business enterprise. Patron order processes are operated from one branch to the opposite
department through Intranet. Smart Launder intranet is a private community available simplest to
the staff of Smart Launder.

Extranet:
Smart Launder offers an extranet to supply chain companions to facilitate techniques.
Which incorporates invoice payments and contrary logistic. Their extranet consists of a custom
constructed internet site this is limited to authorize partners with techniques which includes
-component authentication.

Internet:

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: http://smartlaunder.com/ is the extranet of smart Launder. Smart Launder is an e-trade based
organization. Thru this internet website Smart Launder share its artwork and plenty of various
matters. This extranet allows them to hook up with their purchaser. Each business employer and
have interaction with smart Launder’s offerings they offer thru this extranet.

EDI:
Smart Launder use “digital facts Interchange” to hook up with several corporations/carriers who
need to percent industrial agency or hobby in them. With the assist of EDI, smart Launder
maintain bill, inventory/ Inquiry recommendation, service order, provider interest records, early
shipment observe and plenty of others. Smart Launder have a totally fee powerful. They’ve got
tier based totally absolutely subscription offerings. They touch with all their treading companions
via a single web based totally portal, which allows them to automate their deliver chain.

Web technology and software application:

Smart Launder like to be up to date in phrases of era. Within the side of online global they are
moreover updated. At this moment they are the use of internet 2.0 era in their website. In future
they're hoping that internet 3.o will quickly come and they may improve it as soon because it
arrives. Which help them to apprehend the purchaser what form of satisfactory laundry offerings
they're providing. Moreover their CRM, SCM, ERP and many others. Software program are up
to date. Some of them are their very personal merchandise: a number of them are 1/3 party
products.

Web Content Management Strategy:

They hold it simple, if you go to Smart Launder internet website that is http://smartlaunder.com
you will see they keep it quite simple client great interface. You can without issue find out the
offerings you want steady along with your laundry needs.
They maintain it credible, you could discover that smart Launder gives precise description about
their services & charges of diverse providers. Furthermore they remember the fact that the
offerings they'll be ordering are quality full.

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They keep it enticing: smart Launder net web page has two server, if the principle server is
accidently down or close-off then, there are constantly another server to lower again-up the
laciness.

Digital Strategy for E-business

Analyze e-business strategy:

Strength:
a. Established corporate partners
b. Good reputation
c. Loyal customer base
d. Established digital presence
e. Significant amount of credit card spender
f. Own logistic team
g. In house IT &proprietary platform
h. Own call center facilities
i. Local knowledge and networks

Weakness:
1. Limited marketing budget
2. Workspace limitation
3. Employee retention and training
4. Cash handling system
5. Lack of delivery tracking system
6. Limited features on site

Opportunities:
1. Busy lifestyle, less time to do household stuff
2. Growing number of nuclear family

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 3. Increasing number of corporate houses
4. Infrastructural development in the country
5. Growing middle class with high disposal income
6. Greater dependency on online services

Threats:
1. Corporate own house laundry service
2. Increasing traditional laundry service provider
3. Presence of international player
4. Payment gateway issues
5. No barriers to entry
6. Area base local shop

Competitive analysis:
Competitors are essential for business enterprise and its play vital characteristic within the
marketplace. Competition moreover encourages companies to beautify the first rate of products
and offerings they sell – to attract more clients and increase market proportion. This courting
with a competitor supports individuals identifies a business enterprise in the destiny. It’s far
critical for organizations to have competitors due to the fact they enhancement recognition of
organization’s elements. Alternatively opposition ends in innovation. For innovation a new
factor an organization is constantly seeking to innovate and higher itself. As an end result
personnel might be advocated to electricity themselves.

Strategic Agility:
A good way to maintain a sustainable boom and maintain tempo with competition,
Smarltlaunder.com has commonly saved technology at its heart. We agree with timely
deployment of innovation in laundry tech pleasurable client.
Improving the consumer revel in they may retain to spend money on era and product, both to
make certain their platform scalability and to innovating their purchaser services and vendor era
structures. For the duration of final 12 months, they were growing and piloting real-time order
tracking, a very good manner to allow customers to song their order thru each degree from order

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placement to transport. They are additionally UI/UX design inspired by neighborhood user
behavior and adopting cutting-edge and best in class technology consisting of “React and
reality” that is used and maintained by way of global structures like Facebook and Instagram.
More charge options for customers a part of imparting extra comfort to customers, we will
introduce ‘Card on shipping’ as a new charge technique on SmartLaunder.com in 2017. This
could additionally have a pleasant effect on our backside on line income on the grounds that
card charge costs thru bodily device is lower in comparison to on-line processing

Market Positioning:
SmartLaunder.com is attempting to draw and keep community skills and to maintain mover
benefit. They send both online and offline industrial in addition to clients acquisition and
retention.
They may be developing system like RFID monitoring, billing gadget, product distribution
channel. Growing top notch and amount of service, thru this form of sports they need to keep
their position within the market.

Competitive Threats:
Sheba.xyz may be danger for smartlaunder.com. They have got all form of offerings together
with laundry provider. They’ve froing funding which may be used to make bigger their
commercial corporation unit. So, this could be an undertaking for smartlaunder.com. There may
be an exciting aspect that smartlaunder.com is logistic associate of Sheba.xyz. In the long run,
this sort of ecommerce enterprise life-time is based upon on its excellent of offerings.

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 E-business Security

SQL Injection Attack: SQL injection (SOLi) refers to an injection attack wherein an attack can
execute malicious SQL Statements that control a web application’s database server.

Spyware: Software that aims to gather information about a person or an organization

Sniffer: Eavesdropping program that monitors traveling over network.

Phishing: Attempt to obtain sensitive information by setting up fake websites.

Internal threats arising from the misjudgment or unfaithfulness of employees

Two most prominent threats are:

SQL Injection Attacks: These attacks will disrupt the database by executing
SmartLaunder.com’s malicious SQL statements.
Prevention: HP Scrawl is a free scanner utility can detect and identify whether your website is
susceptible to an SQL injection attack. The utility crawls a website, analyzing the entry fields of
each web page for SQL injection vulnerabilities as it goes.

Sniffer: Hackers can set up a site that looks exactly like SmartLaunder.com to collect user’s
financial information like credit card password.

Prevention: Encryption is the best protection against any form of traffic interception. It is
reasonable to assume that at some point along a path, data can always be comprised. Therefore,
best defense is to ensure that traffic is essentially unreadable to everyone but the intended
receiver.

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 Conclusion
SmartLaunder.com is a new business. They have begun little so they can't work with top of the
line innovation like multinational firms. Be that as it may, they have actualized a data
framework that encourages them to manufacture a superior association with clients by offering
better administration. In future they will depend vigorously on utilization of data framework to
influence their business to process more proficient.

Reference
1. http://smartlaunder.com/

2. founder@smartlaunder.com

3. https://www.facebook.com/SmartLaunder/

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 CONTRIBUTION TABLE

Group Number:

By signing on Table each member acknowledges his or her agreement with the stated

Contribution to the overall report made by each individual.

First Name Student ID Contribution/Activities Signature

Md Hossain Khan 1430625630 Introduction, E-

Business
Platform/Infrastructure/
E-business in
organization
Syed Faiaz Hossain 1330644030 Digital strategy for E-
business, E-business
Security, Conclusion/
E-business revenue
model

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