Introduction

Since the main challenges confronting tourism are taxation, travel marketing, infrastructure issues, and
security and cross border regulations. Too many tourism destinations are not prepared for visitors.
Tourists or travelers can at times deem travel marketing to be exaggerated. Another major challenge
that the tourism industry faces is the fluctuating rates and cost inflation. New challenges seem to arise
quickly impacting the industry as a whole.

The results uncover that the tourism sector is easily affected by worldwide crises. It is nearly the same
day that travelers choose to cancel or delay their trips, with the spread of the news. More in-depth
examinations revealed a few points comprised of comments on profiting from travel insurance and
discount due to the travel cancellations. Travel protections has gotten to be a hot theme, which may be
a way of reviving the industry by advertising travel bundles, counting travel protections administrations.

The main challenge that is presented is the Covid-19 pandemic, where the hard-hit tourism industry is
suffering up to this day. As the worldwide spread of the Corona Virus affects the Tourism industry the
global health, social and economic emergency as a result of the COVID-19 pandemic. The tourism and
travel industry is the most hard-hit of the situation. Including among most affected sectors with massive
fall of international demand amid global travel restrictions including many borders fully closed, to
contain the virus. The tourism industry was one of the world's greatest markets, until the world met a
pandemic in the 21st century, COVID-19.

One of the main effect of the covid-19 pandemic is that of the travel industry suffers more because the
impact of COVID-19 outbreak on the Philippine Tourism industry. Given the travel restrictions and
closure of businesses, 88% of the respondents expect losses of over 50% of their 2020 revenues. Latest
estimates show that 2020 tourist arrivals and international tourism receipts will go down to 3.9 million
and PHP279.
Problems on the tourism industry

Risk & Security of Tourists

Safety will always be a paramount consideration for the traveler. Security has been a major problem as
well for the growth of tourism for a number of years. Improper law and order, terrorist attacks, political
unrest adversely affect the sentiments of foreign tourists. Despite the economic growth, tourism is
vulnerable to natural and man-made crises, unexpected events that affect traveler confidence in a
tourist destination, whether the risk is real or perceived.

Technological Drivers of Change

Technology is fast penetrating into all aspects of life. Tourism futures will be determined and facilitated
by technology. The Internet has leveled the playing field for tourism marketing. A good website means
that small remote destinations can compete equally with the giants of tourism. The fusion of
information and communication technologies will allow tourism enterprises to become more efficient
and competitive.

Impact of Coronavirus on Philippines' Tourism Industry

The coronavirus health crisis has hit the Philippine economy hard and the tourism industry. Although the
coronavirus crisis has short-term destructive effects on the tourism industry, it is challenging the
practices of the tourism industry and is drawing attention to a succession of issues like poor risk
management in the travel industry, viral globalization, and travel of diseases with tourists to cross
borders.

This is also an opportunity to rethink the tourism industry from a critical perspective. There are several
areas for potential transformation and move towards responsible, sustainable, and socially innovative
tourism.
How we can prevent the widespread of Covid-19 in Travelling

Due to airport's security measures on how we can help slow down the widespread of the disease, the
health protocols must to be taken seriously at the same time considering how we can prevent the
disease from spreading. We can prevent the widespread by maintaining physical distancing and wearing
of facial masks and alcohols. The main rule is to strictly wear a face mask throughout your travel
experience. Every now and then while on a long travel, also consider to practice good hygiene, such as
washing your hands regularly, including directly before and after completing the security screening
process. If it is not possible to wash your hands, please use hand sanitizer, that way we can prevent the
spread of covid-19.
References

https://www.pwc.com/ph/en/publications/tourism-pwc-philippines/tourism-covid-
19.html#:~:text=Impact%20of%20COVID%2D19%20outbreak,50%25%20of%20their
%202020%20revenues.&text=Latest%20estimates%20show%20that%202020,to%203.9%20million
%20and%20PHP279.

https://www.pwc.com/ph/en/publications/tourism-pwc-philippines/tourism-covid-19.html

https://daydreaminginparadise.com/how-covid-19-is-affecting-the-tourism-industry-in-the-philippines/

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7474895/

https://www.sciencedirect.com/science/article/abs/pii/S2211973620301112