Business Plan

Business name: TC Fashion House

Promoters: Sole proprietorship with 100% ownership of Tshering Choden

Products:
1. Fashionable dress for young women with mix of Bhutanese and modern styles
2. High quality souvenirs using traditional Bhutanese fabrics
3. Other small items such a bags, scarfs, table clothes using local and modern materials
4. Custom made dress on customer request and design

Market: The main market will be Thimphu and Paro. The showroom will be only in Thimphu but
marketing will be carried out in Paro. A reseller will be appointed in Paro to sell and display the
products.

Pricing: The prices will be kept high as the products will be limited in quantity but of high quality and
standard

Production: The production house will be located in main Thimphu town. It will also house the show
room along with office for designers and management. There will be 5 employees in total. 1 designer, 1
sales and accountant, 3 will be in the production.

Finance: 50% of the finance will be by the promoter and 50% will be obtained as bank loan

Financials:
Capital Investment
1 Production Machines 500,000.00 1 Promotor Contribution 375,000.00
2 Furnitures 150,000.00 2 Bank Loan 375,000.00
3 Office Equipment 75,000.00
3 Showroom development 25,000.00
Total 750,000.00

Profit and Loss 1st Year

Income Expense
1 Sale of fashion dress 1,200,000.00 1 Rental 240,000.00
2 Sale of special orders 850,000.00 2 Salary 1,800,000.00
3 Sale of souvenirs 750,000.00 3 Electricity, Telephone 60,000.00
4 Sale of small items 650,000.00 4 Loan Interest 150,000.00
Total Income 3,450,000.00 5 Material Cost 600,000.00
6 Machine running cost 50,000.00
Total Expense 2,900,000.00

Profit 550,000.00
Tax 165,000.00
Net Profit 385,000.00